Active IQ
Active IQ
Active IQ
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FITNESS, HEALTH, WELLNESS
Gold company profile

Active IQ

About us   |   Contact us
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, Active IQ offers over 100 accredited qualifications in a variety of disciplines from Entry-Level to Level 5.
Find out more about Active IQ here...
Active IQ: News and press releases
08 Apr 2026
Managing director of awarding body, Active IQ, Jenny Patrickson, is leaving to focus on consultancy, advisory and non-executive director roles.
09 Mar 2026
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media platforms such as TikTok and Instagram to take greater responsibility for the role they play in shaping public health behaviours.
14 Aug 2025
Active IQ, the UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, launches suite of newly reformed qualifications, designed for the next generation of fitness professionals.
22 Apr 2025
Active IQ is preparing to launch a Level 3, nested wellbeing qualification that covers coaching for positive behavioural change, mental resilience and lifestyle programming.
10 Mar 2025
Active IQ, the UK's leading Ofqual-recognised awarding organisation for the physical activity sector, has introduced its 2025 Quality Charter, reinforcing its commitment to excellence in education and training.
11 Jul 2024
David Stalker, President of EuropeActive and a CIMSPA chartered fellow is joining Active IQ from July 2024.
09 Jul 2024
Active IQ, the UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, has announced the launch of four new technical qualifications with approved funding from the Department of Education.
07 Dec 2023
Active IQ’s ‘Healthy People, Healthy Planet’ sustainability strategy has been recognised for its outstanding commitment to making a positive impact on society.
03 Aug 2023
Active IQ, a leading awarding organisation in the UK physical activity sector, and Future Fit, one of the UK’s foremost providers of education, and learning and development solutions in the health and physical activity sector, are pleased to announce their partnership and the development of two new management qualifications set to launch later this year.
27 Jun 2023
Active IQ, the UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, is thrilled to announce its 20th anniversary on Tuesday 27th June 2023.
17 Mar 2023
Employers within the fitness and physical activity sector could do more when it comes to ensuring their workforces have the support they need to deal with mental health issues.
02 Mar 2023
Active IQ has expanded its international offering with the introduction of the Active IQ Personal Training and Fitness Instructor international Programmes of Study.
Show more Active IQ news...
Active IQ: featured in our publications
Show preview: Elevate 2026
Health Club Management 2026 issue 4
Welcome to Elevate 2026
Health Club Management 2026 issue 3
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
Health Club Management 2025 issue 3
Active IQ is raising professional standards with the launch of its Quality Charter explains Lisa Skelton, head of business development
Insight: Future talent
Health Club Management 2025 issue 1
How do we attract the next generation of group exercise instructors? Abi Harris asks what it will take to make the sector a compelling career choice
Talking point: Weight loss drugs
Health Club Management 2024 issue 11
As the uptake of weight loss medications grows, Kath Hudson asks the experts what the fitness industry needs to do in order to be part of the conversation
HCM People: Jenny Patrickson
Health Club Management 2024 issue 10
Many fitness professionals don’t feel skilled enough to work with people with a health issue
Health Club Management 2024 issue 6
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
Health Club Management 2023 issue 2
Active IQ has set itself the fast- track target of being carbon neutral by 2024, as CEO, Jenny Patrickson explains
Health Club Management 2023 issue 1
Fuel the debate about issues across the industry and share your best practice. We’d love to hear from you – [email protected]
About Active IQ
About us
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, we offer over 100 accredited qualifications in a variety of disciplines from Entry-Level to Level 5.

Within the apprenticeship sector, we offer End-point Assessments across the leisure, education, facilities management and community sectors. Our experienced assessors and knowledgeable apprenticeship team support apprentices, employers and training delivery teams to achieve the best outcomes.

In 2022, we were acquired by NCFE, a move that presents significant opportunities to continue our growth and reach.

Key products and services
As well as offering qualifications across the physical activity sector, business and administration, customer service and functional skills, we offer a highly diverse portfolio of additional products and services including:

• LMS Platform – providing comprehensive support to approved centres, with access to interactive educational webinars, CPD and resources in a variety of subjects.

• Professional Career Development – to qualify as a tutor, assessor or internal verifier and gain understanding of external quality assurance

• Professional Recognition – a ‘kitemark’ which encourages training centres to reach high standards

• End-point Assessment – we offer these services for over 22 apprenticeship standards, through NCFE being the EPAO.

• International Programmes of Study – we offer a growing portfolio of International Programmes of Study including Fitness Assistant, Personal Training and Fitness Instructing. Content and delivery methods are tailored to ensure the programme is fit for purpose in each region

We also support a range of learning development initiatives, awards and events from the UK Active Awards, Evolve, Elevate, Beyond Activ and Dubai Active.
case study: The Life-Changing Power of Regulated Qualifications - Rachel's story
The Life-Changing Power of Regulated Qualifications

Employing certified fitness professionals was recently named as one of the top 10 fitness trends for 2023 based on the annual ACSM Health and Fitness Journal’s worldwide survey. This comes as no surprise considering the unfortunate rise of low-cost, low-quality training that grew throughout the pandemic. Choosing regulated qualifications not only stands for credibility, but it ensures that learners are highly employable and well equipped to help and coach a wide range of clients. For many people, this helps forge a new, potentially life-changing career path.

RACHEL’s STORY

When Rachel was just 18 months old, she was diagnosed with cerebral palsy, a condition that affects a person’s ability to move and maintain balance and posture. In 2018, she underwent a life-changing spinal operation to correct a curve and help her mobility.

“I was in a lot of pain after the surgery,” explains Rachel. “I was extremely weak and couldn’t get up. The recovery was quite intense.”

To help her regain her mobility, Rachel did physiotherapy and pool exercise, but it wasn’t until she returned to the gym, one year after her operation, that she started to make real gains in her abilities.

In 2018, Rachel reached out to a trainer to help her build her strength up. “I started going to the gym 2-3 times a week, eventually adding weight training to my routine. Every week, I could see improvement and mentally, I started to feel like myself again. My trainer helped me massively.”

The experience in the gym was so profound that Rachel decided she wanted to help people like herself and become a qualified personal trainer. She reached out to The Fitness Group, a leading UK fitness education provider to start her journey to become a fitness professional.

Working with Active IQ as their awarding organisation, The Fitness Group offers a tailored education experience for students. Originally a local provider in Glasgow, The Fitness Group is now one of the UKs leading training providers offering a range of full-time, part-time or online courses to students across the UK in everything from gym and PT courses to nutrition and sports massage.

Today, Rachel has successfully completed her Level 2 Fitness Instructor qualification and is working toward obtaining her Level 3 personal trainer.

“Training has changed my life so much,” she said. “It’s opened my eye up to possibilities.”

Since working with her trainer, Rachel has made massive gains in her fitness. She can lift 90kgs on her back, has completed a 10km race and even did a fitness photoshoot where she felt strong and confident.

She also has big plans for the future. Rachel recently launched her own online coaching business with her first sessions set to start in March. All 12 spots have been filled, three of which are with clients with cerebral palsy.

“My coach was amazing. He knew what cerebral palsy was and he was able to help me, but he didn’t have firsthand experience like I do,” said Rachel. “I know I can help people like me and inspire them.”
case study: Ascent Training Centre: Prioritising Education Internally and Commercially
As a dedicated Stevenage Leisure Limited (SLL) centre, Ascent Training offers a variety of fitness, health and leisure courses enabling learners both internally and commercially to improve their skills or develop new ones. A large priority for the centre is ensuring that the professionals delivering their qualifications have access to a range of resources that, not only further their expertise, but also protect their wellbeing. Learning and development is at the heart of what Ascent Training Centre do, ensuring that all decisions made are in the best interest of students and the wider community.

Training Today’s Professionals

Ascent Training Centre is one of the many centres operating within Stevenage Leisure Limited (SLL), one of the UK’s most respected charitable leisure management trusts. All the courses Ascent deliver are designed to help learners develop a successful career in a number of fields, from gym instructors to lifeguards. It is rare for leisure centres to prioritise learning and development like Ascent Training Centre does; their system of simultaneously offering internal/commercial education alongside day-to-day leisure operations allows them to go above and beyond what is expected of a leisure centre. Ascent Leisure Centre makes the education and wellbeing of their tutors a priority by releasing the dates of their courses internally to staff, offering a chance for progression and upskilling which effectively translates over to their students. Ascent Leisure offers subsidised learning opportunities for SLL staff on certain courses to help more people develop their skills, helping more staff members to gain access to new career pathways, which helps to increase staff retention and loyalty.

Learning Together

Ascent Leisure has been working with Active IQ since 2016, offering a number of their market-leading fitness qualifications to people internally and commercially. Ascent Training Centre ensured trainers were upskilled in the Active IQ qualifications so they would be able to efficiently deliver the qualification to learners as well as other trainers. As Corporate Training Manager Sharon Hunter explains,

“Allowing our trainers to have first dibs on the courses helps with staff progression and employee development far more than if we were reliant on an external provider.”

With learners at the heart of what they do, Ascent Leisure and Active IQ are able to adjust the courses offered to meet demands.

“We introduced the Level 2 Swimming Teacher and Level 2 Gym Instructor courses because demand internally was very high” says Sharon.

Since working with Active IQ, Ascent Training Centre has been able to offer a diverse range of qualifications that extend beyond the leisure industry, for example the Health and Safety courses that go out to businesses across the UK allow them to educate and train a number of industries in important sectors.

Active IQ also offers a range of resources and guidance which allows Ascent Leisure to constantly improve on what they deliver. As Sharon Hunter explains,

“We’ve always had a good relationship with Active IQ – they’re always forthcoming with new ideas, help and guidance. We want to expand on the fitness side of our offering and they are helping us to plan and move forward with this.”

A key resource provided by Active IQ is Talent Match whereby you can search for relevant trainers through the qualification you are looking for. To run a course, Ascent Leisure requires a trainer, assessor and IQA so this resource helps them to upskill their staff to be able to deliver the training to more centres.

Mental Health Awareness Training

The most recent Active IQ qualification that has proven popular at Ascent Training Centre is the Level 2 Award in Mental Health Awareness. After a staff member won an Active IQ award, they were given one of three spaces available on the qualification and after realising the impact it could have on staff, Ascent Leisure decided to put most managers and safeguarding officers through the qualification. Sharon Hunter explained,

“The reason we did it was that we noticed after COVID, more people than ever were suffering from mental ill-health. We want to be able to support our staff the best we can, and we felt as though the understanding surrounding mental health was not as good as we’d like it to be.”

The qualification allowed senior staff to be more aware of the signs of mental ill health. It also provided them with resources to offer to their team who were struggling. With the awareness of where to direct people as well as the vocabulary to respond, the managers at Ascent Leisure are now fully equipped to respond to mental health issues which is important as they are the ones most likely to have a member of staff approach them when they are in distress.

“The course was amazing – all of us were so impressed with the quality of the course and how the content was delivered. We now have a great understanding of how we should deliver it going forward” says Sharon.

Ascent Leisure has confirmed they will continue to encourage their trainers across all levels to speak openly about their mental health and seek help if they’re struggling,

“We will be putting a notice up in the staffroom with who has taken the course so trainers know who they can approach if they need to talk” says Sharon.

They will be encouraging trainers across all levels to pursue the qualification so everyone can widen their understanding of mental health and know the resources available for themselves as well as their colleagues.
case study: BodyHack
BodyHack is an award-winning education provider of Active IQ Fitness Qualifications, delivering training in the UAE, Oman and Egypt. Founders Heba Abdel and Yousef ElFakhri used to teach for Active IQ centres in the UK before moving to Dubai in 2012 to set up their own academy.

Being a training provider of Active IQ qualifications for over eight years, both Heba and Yousef have learned a lot over the years that has helped them to grow their academy.

“We have found that learners in this region need deadlines and need to be entertained during lectures to say focused – we like to call it ‘edutainment’. Learners seem to get the most out of face-to-face training, so we always try and make this a priority where possible,” says Heba.

“Pre-enrollment screening is a must to ensure learners that enrol for our classes have actually been training in a gym.”

When choosing an awarding organisation for their academy, Active IQ was an easy decision.

“One of the reasons we chose Active IQ is that we know first-hand from when we were teaching in the UK that their support and quality assurance is second to none,” explains Heba.

“Every year we get inspected and are held accountable which keeps us on our toes and ensures that the students are getting the best possible experience. We receive regular support and contact from the team at Active IQ, and any questions we have are answered within 24 hours.”

The new International Diploma offered by Active IQ will open up many opportunities for students looking to get their diploma.

“For students whose first language isn’t English, the number of assignments and worksheets with UK-specific answers, and require answers to be filled out in English are normally difficult. The International Diploma will incorporate more interactive assessments on the Active IQ platform that will make the training more accessible.”

BodyHack has major plans for the future to continue their expansion and offer a wider range of qualifications.

“Our plan for the next five years is to expand to Saudi Arabia, Kuwait, South Korea and South Africa as well as offer more CPDs and Level 4 qualifications.”
Active IQ video gallery:
Plans for the next 12 months
Active IQ has been actively engaging with employers over the past 18 months to develop new and updated qualifications for the upcoming year. We are tremendously excited to launch these, which include innovative assessments and digitally advanced content.

Furthermore, Active IQ is continuing its expansion in international markets, with a particular focus on Saudi Arabia following our success as growing market leaders in the UAE.

We will maintain our presence at leading industry events both in the UK and overseas to connect and engage with key stakeholders and to discuss quality education for the active leisure and wellness sector.
Key personnel
Jenny Patrickson, managing director
Lisa Skelton, head of business development
Key customers
We work with over 500 approved centres in the UK and globally, including private training providers, colleges, employers, leisure service providers, universities, colleges, schools, nursery settings, prisons, young offender institutes and international centres.
Testimonial
"Success isn't just about reaching a destination, it's about embracing the journey and committing to growth every step of the way. At Study Active, we understand that providing exceptional learning experiences means partnering with those who share our values of innovation and quality. That's why we chose to team up with Active IQ - they're not only a modern and flexible partner, but they're also dedicated to helping us provide the best resources and support to our students. Utilizing their business insights into trends and demands, we can ensure that we're providing what our students need to succeed. From webinars to e-clinics, we're able to onboard tutors more efficiently and offer a plethora of additional courses to help our students and teachers alike reach their full potential.”
– Study Active
“The quality of Active IQ’s provision is excellent and I consider them a trusted provider. The business development team was very supportive of my idea to focus this training on students. After excellent feedback from a couple of staff colleagues, I decided to pilot the Level 2 in Mental Health Awareness with a cohort of 308 students. It proved so successful that we are now rolling it out across our entire student body by incorporating it into the curriculum.

“Mental health issues among students are not going away anytime soon. If anything, they could become worse for those students who have had no exams and lack experience in managing the stress and pressure of these. Young adults need all the help they can get to support their mental health as they study and prepare to start work.

“I would strongly recommend other colleges to look at the Active IQ Level 2 Award in Mental Health Awareness. It stands apart from the majority of qualifications that comprise off-the-shelf generic materials. This qualification captures the imagination of the learners and makes the topic relevant. It has had a significant impact on a lot of our students and we are now rolling it out across the entire college as we believe everyone can gain from having these skills and knowledge.”
– Mike Ridley, head of department - General Further Education, Bishop Burton College
"I am extremely pleased with the level of service Active IQ has provided me, and the apprentices on the Teaching Assistant Standard and Early Years Educator Standard. The team provided us with “how to guides” which were extremely helpful to enrol learners on EPA Pro and upload evidence of work to present apprentices to gateway. Using the guides, and guidance from Active IQ staff I was easily able to present learners to gateway and observe their status throughout the EPA process.

"I am particularly impressed with the support End-point Assessors provided for the apprentices as some were nervous about the process and assessment. The assessors spent time to introduce themselves, talk through the End-point Assessment requirements, and successfully booked a convenient day and time for the EPA to take place. Each assessment was booked promptly and within a week or two of me presenting learners to gateway – an incredible turn around!"
– Jennifer Walker, curriculum leader early years, Education and Social Sciences, Bolton College
Active IQ
Tel: 01480 467950
Address: Q6 Quorum Park, Benton Lane, Newcastle upon Tyne, NE12 8BT, UK
Jenny Patrickson, managing director
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Gold company profile

Active IQ

About us   |   Contact us
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, Active IQ offers over 100 accredited qualifications in a variety of disciplines from Entry-Level to Level 5.
Find out more about Active IQ here...
Active IQ: News and press releases
08 Apr 2026
Managing director of awarding body, Active IQ, Jenny Patrickson, is leaving to focus on consultancy, advisory and non-executive director roles.
09 Mar 2026
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media platforms such as TikTok and Instagram to take greater responsibility for the role they play in shaping public health behaviours.
14 Aug 2025
Active IQ, the UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, launches suite of newly reformed qualifications, designed for the next generation of fitness professionals.
22 Apr 2025
Active IQ is preparing to launch a Level 3, nested wellbeing qualification that covers coaching for positive behavioural change, mental resilience and lifestyle programming.
10 Mar 2025
Active IQ, the UK's leading Ofqual-recognised awarding organisation for the physical activity sector, has introduced its 2025 Quality Charter, reinforcing its commitment to excellence in education and training.
11 Jul 2024
David Stalker, President of EuropeActive and a CIMSPA chartered fellow is joining Active IQ from July 2024.
09 Jul 2024
Active IQ, the UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, has announced the launch of four new technical qualifications with approved funding from the Department of Education.
07 Dec 2023
Active IQ’s ‘Healthy People, Healthy Planet’ sustainability strategy has been recognised for its outstanding commitment to making a positive impact on society.
03 Aug 2023
Active IQ, a leading awarding organisation in the UK physical activity sector, and Future Fit, one of the UK’s foremost providers of education, and learning and development solutions in the health and physical activity sector, are pleased to announce their partnership and the development of two new management qualifications set to launch later this year.
27 Jun 2023
Active IQ, the UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, is thrilled to announce its 20th anniversary on Tuesday 27th June 2023.
17 Mar 2023
Employers within the fitness and physical activity sector could do more when it comes to ensuring their workforces have the support they need to deal with mental health issues.
02 Mar 2023
Active IQ has expanded its international offering with the introduction of the Active IQ Personal Training and Fitness Instructor international Programmes of Study.
Active IQ: featured in our publications
Show preview: Elevate 2026
Health Club Management 2026 issue 4
Welcome to Elevate 2026
Health Club Management 2026 issue 3
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
Health Club Management 2025 issue 3
Active IQ is raising professional standards with the launch of its Quality Charter explains Lisa Skelton, head of business development
Insight: Future talent
Health Club Management 2025 issue 1
How do we attract the next generation of group exercise instructors? Abi Harris asks what it will take to make the sector a compelling career choice
Talking point: Weight loss drugs
Health Club Management 2024 issue 11
As the uptake of weight loss medications grows, Kath Hudson asks the experts what the fitness industry needs to do in order to be part of the conversation
HCM People: Jenny Patrickson
Health Club Management 2024 issue 10
Many fitness professionals don’t feel skilled enough to work with people with a health issue
Health Club Management 2024 issue 6
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
Health Club Management 2023 issue 2
Active IQ has set itself the fast- track target of being carbon neutral by 2024, as CEO, Jenny Patrickson explains
Health Club Management 2023 issue 1
Fuel the debate about issues across the industry and share your best practice. We’d love to hear from you – [email protected]
About Active IQ
About us
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, we offer over 100 accredited qualifications in a variety of disciplines from Entry-Level to Level 5.

Within the apprenticeship sector, we offer End-point Assessments across the leisure, education, facilities management and community sectors. Our experienced assessors and knowledgeable apprenticeship team support apprentices, employers and training delivery teams to achieve the best outcomes.

In 2022, we were acquired by NCFE, a move that presents significant opportunities to continue our growth and reach.

Key products and services
As well as offering qualifications across the physical activity sector, business and administration, customer service and functional skills, we offer a highly diverse portfolio of additional products and services including:

• LMS Platform – providing comprehensive support to approved centres, with access to interactive educational webinars, CPD and resources in a variety of subjects.

• Professional Career Development – to qualify as a tutor, assessor or internal verifier and gain understanding of external quality assurance

• Professional Recognition – a ‘kitemark’ which encourages training centres to reach high standards

• End-point Assessment – we offer these services for over 22 apprenticeship standards, through NCFE being the EPAO.

• International Programmes of Study – we offer a growing portfolio of International Programmes of Study including Fitness Assistant, Personal Training and Fitness Instructing. Content and delivery methods are tailored to ensure the programme is fit for purpose in each region

We also support a range of learning development initiatives, awards and events from the UK Active Awards, Evolve, Elevate, Beyond Activ and Dubai Active.
case study: The Life-Changing Power of Regulated Qualifications - Rachel's story
The Life-Changing Power of Regulated Qualifications

Employing certified fitness professionals was recently named as one of the top 10 fitness trends for 2023 based on the annual ACSM Health and Fitness Journal’s worldwide survey. This comes as no surprise considering the unfortunate rise of low-cost, low-quality training that grew throughout the pandemic. Choosing regulated qualifications not only stands for credibility, but it ensures that learners are highly employable and well equipped to help and coach a wide range of clients. For many people, this helps forge a new, potentially life-changing career path.

RACHEL’s STORY

When Rachel was just 18 months old, she was diagnosed with cerebral palsy, a condition that affects a person’s ability to move and maintain balance and posture. In 2018, she underwent a life-changing spinal operation to correct a curve and help her mobility.

“I was in a lot of pain after the surgery,” explains Rachel. “I was extremely weak and couldn’t get up. The recovery was quite intense.”

To help her regain her mobility, Rachel did physiotherapy and pool exercise, but it wasn’t until she returned to the gym, one year after her operation, that she started to make real gains in her abilities.

In 2018, Rachel reached out to a trainer to help her build her strength up. “I started going to the gym 2-3 times a week, eventually adding weight training to my routine. Every week, I could see improvement and mentally, I started to feel like myself again. My trainer helped me massively.”

The experience in the gym was so profound that Rachel decided she wanted to help people like herself and become a qualified personal trainer. She reached out to The Fitness Group, a leading UK fitness education provider to start her journey to become a fitness professional.

Working with Active IQ as their awarding organisation, The Fitness Group offers a tailored education experience for students. Originally a local provider in Glasgow, The Fitness Group is now one of the UKs leading training providers offering a range of full-time, part-time or online courses to students across the UK in everything from gym and PT courses to nutrition and sports massage.

Today, Rachel has successfully completed her Level 2 Fitness Instructor qualification and is working toward obtaining her Level 3 personal trainer.

“Training has changed my life so much,” she said. “It’s opened my eye up to possibilities.”

Since working with her trainer, Rachel has made massive gains in her fitness. She can lift 90kgs on her back, has completed a 10km race and even did a fitness photoshoot where she felt strong and confident.

She also has big plans for the future. Rachel recently launched her own online coaching business with her first sessions set to start in March. All 12 spots have been filled, three of which are with clients with cerebral palsy.

“My coach was amazing. He knew what cerebral palsy was and he was able to help me, but he didn’t have firsthand experience like I do,” said Rachel. “I know I can help people like me and inspire them.”
case study: Ascent Training Centre: Prioritising Education Internally and Commercially
As a dedicated Stevenage Leisure Limited (SLL) centre, Ascent Training offers a variety of fitness, health and leisure courses enabling learners both internally and commercially to improve their skills or develop new ones. A large priority for the centre is ensuring that the professionals delivering their qualifications have access to a range of resources that, not only further their expertise, but also protect their wellbeing. Learning and development is at the heart of what Ascent Training Centre do, ensuring that all decisions made are in the best interest of students and the wider community.

Training Today’s Professionals

Ascent Training Centre is one of the many centres operating within Stevenage Leisure Limited (SLL), one of the UK’s most respected charitable leisure management trusts. All the courses Ascent deliver are designed to help learners develop a successful career in a number of fields, from gym instructors to lifeguards. It is rare for leisure centres to prioritise learning and development like Ascent Training Centre does; their system of simultaneously offering internal/commercial education alongside day-to-day leisure operations allows them to go above and beyond what is expected of a leisure centre. Ascent Leisure Centre makes the education and wellbeing of their tutors a priority by releasing the dates of their courses internally to staff, offering a chance for progression and upskilling which effectively translates over to their students. Ascent Leisure offers subsidised learning opportunities for SLL staff on certain courses to help more people develop their skills, helping more staff members to gain access to new career pathways, which helps to increase staff retention and loyalty.

Learning Together

Ascent Leisure has been working with Active IQ since 2016, offering a number of their market-leading fitness qualifications to people internally and commercially. Ascent Training Centre ensured trainers were upskilled in the Active IQ qualifications so they would be able to efficiently deliver the qualification to learners as well as other trainers. As Corporate Training Manager Sharon Hunter explains,

“Allowing our trainers to have first dibs on the courses helps with staff progression and employee development far more than if we were reliant on an external provider.”

With learners at the heart of what they do, Ascent Leisure and Active IQ are able to adjust the courses offered to meet demands.

“We introduced the Level 2 Swimming Teacher and Level 2 Gym Instructor courses because demand internally was very high” says Sharon.

Since working with Active IQ, Ascent Training Centre has been able to offer a diverse range of qualifications that extend beyond the leisure industry, for example the Health and Safety courses that go out to businesses across the UK allow them to educate and train a number of industries in important sectors.

Active IQ also offers a range of resources and guidance which allows Ascent Leisure to constantly improve on what they deliver. As Sharon Hunter explains,

“We’ve always had a good relationship with Active IQ – they’re always forthcoming with new ideas, help and guidance. We want to expand on the fitness side of our offering and they are helping us to plan and move forward with this.”

A key resource provided by Active IQ is Talent Match whereby you can search for relevant trainers through the qualification you are looking for. To run a course, Ascent Leisure requires a trainer, assessor and IQA so this resource helps them to upskill their staff to be able to deliver the training to more centres.

Mental Health Awareness Training

The most recent Active IQ qualification that has proven popular at Ascent Training Centre is the Level 2 Award in Mental Health Awareness. After a staff member won an Active IQ award, they were given one of three spaces available on the qualification and after realising the impact it could have on staff, Ascent Leisure decided to put most managers and safeguarding officers through the qualification. Sharon Hunter explained,

“The reason we did it was that we noticed after COVID, more people than ever were suffering from mental ill-health. We want to be able to support our staff the best we can, and we felt as though the understanding surrounding mental health was not as good as we’d like it to be.”

The qualification allowed senior staff to be more aware of the signs of mental ill health. It also provided them with resources to offer to their team who were struggling. With the awareness of where to direct people as well as the vocabulary to respond, the managers at Ascent Leisure are now fully equipped to respond to mental health issues which is important as they are the ones most likely to have a member of staff approach them when they are in distress.

“The course was amazing – all of us were so impressed with the quality of the course and how the content was delivered. We now have a great understanding of how we should deliver it going forward” says Sharon.

Ascent Leisure has confirmed they will continue to encourage their trainers across all levels to speak openly about their mental health and seek help if they’re struggling,

“We will be putting a notice up in the staffroom with who has taken the course so trainers know who they can approach if they need to talk” says Sharon.

They will be encouraging trainers across all levels to pursue the qualification so everyone can widen their understanding of mental health and know the resources available for themselves as well as their colleagues.
case study: BodyHack
BodyHack is an award-winning education provider of Active IQ Fitness Qualifications, delivering training in the UAE, Oman and Egypt. Founders Heba Abdel and Yousef ElFakhri used to teach for Active IQ centres in the UK before moving to Dubai in 2012 to set up their own academy.

Being a training provider of Active IQ qualifications for over eight years, both Heba and Yousef have learned a lot over the years that has helped them to grow their academy.

“We have found that learners in this region need deadlines and need to be entertained during lectures to say focused – we like to call it ‘edutainment’. Learners seem to get the most out of face-to-face training, so we always try and make this a priority where possible,” says Heba.

“Pre-enrollment screening is a must to ensure learners that enrol for our classes have actually been training in a gym.”

When choosing an awarding organisation for their academy, Active IQ was an easy decision.

“One of the reasons we chose Active IQ is that we know first-hand from when we were teaching in the UK that their support and quality assurance is second to none,” explains Heba.

“Every year we get inspected and are held accountable which keeps us on our toes and ensures that the students are getting the best possible experience. We receive regular support and contact from the team at Active IQ, and any questions we have are answered within 24 hours.”

The new International Diploma offered by Active IQ will open up many opportunities for students looking to get their diploma.

“For students whose first language isn’t English, the number of assignments and worksheets with UK-specific answers, and require answers to be filled out in English are normally difficult. The International Diploma will incorporate more interactive assessments on the Active IQ platform that will make the training more accessible.”

BodyHack has major plans for the future to continue their expansion and offer a wider range of qualifications.

“Our plan for the next five years is to expand to Saudi Arabia, Kuwait, South Korea and South Africa as well as offer more CPDs and Level 4 qualifications.”
Active IQ
Tel: 01480 467950
Address: Q6 Quorum Park, Benton Lane, Newcastle upon Tyne, NE12 8BT, UK
Jenny Patrickson, managing director
Active IQ video gallery:
Key personnel
Jenny Patrickson, managing director
Lisa Skelton, head of business development
Key customers
We work with over 500 approved centres in the UK and globally, including private training providers, colleges, employers, leisure service providers, universities, colleges, schools, nursery settings, prisons, young offender institutes and international centres.
Plans for the next 12 months
Active IQ has been actively engaging with employers over the past 18 months to develop new and updated qualifications for the upcoming year. We are tremendously excited to launch these, which include innovative assessments and digitally advanced content.

Furthermore, Active IQ is continuing its expansion in international markets, with a particular focus on Saudi Arabia following our success as growing market leaders in the UAE.

We will maintain our presence at leading industry events both in the UK and overseas to connect and engage with key stakeholders and to discuss quality education for the active leisure and wellness sector.
Testimonial
"Success isn't just about reaching a destination, it's about embracing the journey and committing to growth every step of the way. At Study Active, we understand that providing exceptional learning experiences means partnering with those who share our values of innovation and quality. That's why we chose to team up with Active IQ - they're not only a modern and flexible partner, but they're also dedicated to helping us provide the best resources and support to our students. Utilizing their business insights into trends and demands, we can ensure that we're providing what our students need to succeed. From webinars to e-clinics, we're able to onboard tutors more efficiently and offer a plethora of additional courses to help our students and teachers alike reach their full potential.”

– Study Active
Testimonial
“The quality of Active IQ’s provision is excellent and I consider them a trusted provider. The business development team was very supportive of my idea to focus this training on students. After excellent feedback from a couple of staff colleagues, I decided to pilot the Level 2 in Mental Health Awareness with a cohort of 308 students. It proved so successful that we are now rolling it out across our entire student body by incorporating it into the curriculum.

“Mental health issues among students are not going away anytime soon. If anything, they could become worse for those students who have had no exams and lack experience in managing the stress and pressure of these. Young adults need all the help they can get to support their mental health as they study and prepare to start work.

“I would strongly recommend other colleges to look at the Active IQ Level 2 Award in Mental Health Awareness. It stands apart from the majority of qualifications that comprise off-the-shelf generic materials. This qualification captures the imagination of the learners and makes the topic relevant. It has had a significant impact on a lot of our students and we are now rolling it out across the entire college as we believe everyone can gain from having these skills and knowledge.”

– Mike Ridley, head of department - General Further Education, Bishop Burton College
Testimonial
"I am extremely pleased with the level of service Active IQ has provided me, and the apprentices on the Teaching Assistant Standard and Early Years Educator Standard. The team provided us with “how to guides” which were extremely helpful to enrol learners on EPA Pro and upload evidence of work to present apprentices to gateway. Using the guides, and guidance from Active IQ staff I was easily able to present learners to gateway and observe their status throughout the EPA process.

"I am particularly impressed with the support End-point Assessors provided for the apprentices as some were nervous about the process and assessment. The assessors spent time to introduce themselves, talk through the End-point Assessment requirements, and successfully booked a convenient day and time for the EPA to take place. Each assessment was booked promptly and within a week or two of me presenting learners to gateway – an incredible turn around!"

– Jennifer Walker, curriculum leader early years, Education and Social Sciences, Bolton College
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