Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

More women swimming as rethink over classes sees numbers triple

We know fears over body image or swimming ability can be major barriers stopping some women from taking up swimming, so we wanted to do everything we can to create an environment where women can feel comfortable
– Kate McKnight, head of aquatics, Serco Leisure

Women-only swimming sessions could hold the key to improving numbers, according to an initiative by leisure centre operator Serco.

The number of women taking part in sessions at the operator’s facilities has more than tripled over the past two years, following the introduction of women-only classes to deliver a more comfortable experience.

Serco introduced the classes at 20 of its leisure centres across England in support of the This Girl Can Swim campaign, part of the nationwide This Girl Can campaign led by Sport England aimed at encouraging women and girls to be more active and participate in sport.

The number of female swimmers fell by more than half a million between 2005-6 and 2015-6 according to Sport England’s Active People survey – over twice the fall seen among men.

However, since Serco introduced women-only classes in January 2016, the number of women taking part has grown from approximately 150 a week to nearly 500.

It reported that 25 per cent of swimmers who have joined the classes have never swum at the centres before and 54 per cent have not swum in the past six months.

“We know fears over body image or swimming ability can be major barriers stopping some women from taking up swimming, so we wanted to do everything we can to create an environment where women can feel comfortable,” said Kate McKnight, head of aquatics at Serco Leisure.

“Some of the changes are very small but they’ve had a really big impact. For example, many women have told us that the poolside robe and towel hooks have made a huge difference, as they used to dread the walk to the pool from the changing rooms.

“The feedback has been fantastic and we’re really pleased more women are taking up swimming as a result.”

Other changes included offering free flip-flops for women who do not want to walk barefoot, employing female poolside assistants to help nervous swimmers relax, and giving tips on exercise and technique.

Women-only swimming sessions could hold the key to improving numbers, according to an initiative by leisure centre operator Serco.
SAR,WAT,HAF,SWM,ASW,LCT
THUMB23220_286149.jpg
Latest News
US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of ...
Latest News
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
Latest News
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to ...
Latest News
Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had ...
Latest News
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from ...
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
Latest News
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
Latest News
While British adults are the most active they’ve been in a decade, health inequalities remain ...
HCM promotional features
Sponsored
Recent work includes a gym refurb for a number of Everyone Active sites and a full range of merchandise for the Oxford vs Cambridge Boat Race
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
HCM magazine
Industry suppliers are responding to the exponential increase in consumer demand for strength training with a raft of new and innovative launches and concepts, as Steph Eaves reports
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you. [email protected]
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
Featured supplier news
Featured supplier news: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Company profiles
Company profile: Innerva
For over 30 years Innerva, part of Shapemaster Global have been manufacturing specialist dual-function power ...
Company profiles
Company profile: Mindbody
Mindbody is a true all-in-one software platform, providing first-rate service for your clients and the ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: Innovative new partnership will see national roll-out of VR Esports Platform across UK leisure centres
Active Reality, a leader in Virtual Reality Freeroam Esports Arenas and GLL, the UK’s largest operator of municipal leisure centres, have today (3rd May 24) announced an innovative new partnership that will see a national roll out of gaming technologies within leisure centres across the country.
Featured press releases
KeepMe press release: Keepme unveils Fitness Marketers' Cheat Sheet containing AI strategies for fitness professionals
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Directory
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Latest news

More women swimming as rethink over classes sees numbers triple

We know fears over body image or swimming ability can be major barriers stopping some women from taking up swimming, so we wanted to do everything we can to create an environment where women can feel comfortable
– Kate McKnight, head of aquatics, Serco Leisure

Women-only swimming sessions could hold the key to improving numbers, according to an initiative by leisure centre operator Serco.

The number of women taking part in sessions at the operator’s facilities has more than tripled over the past two years, following the introduction of women-only classes to deliver a more comfortable experience.

Serco introduced the classes at 20 of its leisure centres across England in support of the This Girl Can Swim campaign, part of the nationwide This Girl Can campaign led by Sport England aimed at encouraging women and girls to be more active and participate in sport.

The number of female swimmers fell by more than half a million between 2005-6 and 2015-6 according to Sport England’s Active People survey – over twice the fall seen among men.

However, since Serco introduced women-only classes in January 2016, the number of women taking part has grown from approximately 150 a week to nearly 500.

It reported that 25 per cent of swimmers who have joined the classes have never swum at the centres before and 54 per cent have not swum in the past six months.

“We know fears over body image or swimming ability can be major barriers stopping some women from taking up swimming, so we wanted to do everything we can to create an environment where women can feel comfortable,” said Kate McKnight, head of aquatics at Serco Leisure.

“Some of the changes are very small but they’ve had a really big impact. For example, many women have told us that the poolside robe and towel hooks have made a huge difference, as they used to dread the walk to the pool from the changing rooms.

“The feedback has been fantastic and we’re really pleased more women are taking up swimming as a result.”

Other changes included offering free flip-flops for women who do not want to walk barefoot, employing female poolside assistants to help nervous swimmers relax, and giving tips on exercise and technique.

Women-only swimming sessions could hold the key to improving numbers, according to an initiative by leisure centre operator Serco.
SAR,WAT,HAF,SWM,ASW,LCT
THUMB23220_286149.jpg

Latest news

US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to
Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
Elevate
Elevate
Complaints about group exercise have become a thing of the past for the Reynolds Group
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it
While British adults are the most active they’ve been in a decade, health inequalities remain
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to
With the launch of its 49th John Reed, RSG Group is looking for more opportunities
Innovatise UK Ltd
Innovatise UK Ltd
Join us at Elevate from 12-13 June in London for a special one-off live recording
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and
Community Leisure UK is helping the drive to Net Zero with the launch of a
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness
Following a hugely successful event last year in Split, Croatia, a W3Fit EMEA, is heading
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany,
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international
1 - 20 of 12,300
HCM promotional features
Sponsored
Recent work includes a gym refurb for a number of Everyone Active sites and a full range of merchandise for the Oxford vs Cambridge Boat Race
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
HCM magazine
Industry suppliers are responding to the exponential increase in consumer demand for strength training with a raft of new and innovative launches and concepts, as Steph Eaves reports
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you. [email protected]
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
As more people join clubs to support their mental health, fitness professionals need to be empowered to take a holistic approach. Kath Hudson shares useful tools discussed at the ACE summit on mental health
HCM magazine
As health club operators move to incorporate recovery into their offerings to meet growing consumer demand, Steph Eaves takes a look at what cryotherapy and ice bathing can add to the equation
HCM magazine
Now mental health is the number one reason for people to join a health club, do fitness professionals need a grounding in counselling to offer a more holistic service? Kath Hudson asks the experts
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
Featured supplier news
Featured supplier news: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Company profiles
Company profile: Innerva
For over 30 years Innerva, part of Shapemaster Global have been manufacturing specialist dual-function power ...
Company profiles
Company profile: Mindbody
Mindbody is a true all-in-one software platform, providing first-rate service for your clients and the ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: Innovative new partnership will see national roll-out of VR Esports Platform across UK leisure centres
Active Reality, a leader in Virtual Reality Freeroam Esports Arenas and GLL, the UK’s largest operator of municipal leisure centres, have today (3rd May 24) announced an innovative new partnership that will see a national roll out of gaming technologies within leisure centres across the country.
Featured press releases
KeepMe press release: Keepme unveils Fitness Marketers' Cheat Sheet containing AI strategies for fitness professionals
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Directory
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites