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Your search for 'gym marketing' returned 4 results
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Aggregator services could be key to opening new
audiences and boosting penetration rates, but at what
cost? We ask the experts ...
HCM Handbook 2019
Gyms need to prioritise member preference
when making wellbeing-focused changes
HCM issue 2 2018
Virgin Active has launched its first-ever global marketing campaign, which focuses on the
operator’s innovative approach to cycling, yoga and floor training.
news •
16 Jan 2017
Junior equalities minister Lynne Featherstone has called for health club
operators to stop using "models with perfect bodies" in marketing materials as
it could potentially deter people from joining clubs.
news •
26 Oct 2011
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Latest News
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this ...
Latest News
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an ...
Latest News
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club ...
Latest News
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for ...
Latest News
Longevity is the most important motivator for today’s exercisers and social connection is key, according ...
Latest News
Until has opened its fourth club at Canary Wharf, in the iconic YY London building. ...
Latest News
Ben Allen has been appointed managing director at Common Bond. Having set the company up ...
Latest News
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has ...
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
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Find out how your gym can tap into the corporate wellness boom
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
Current vacancies
Operations Manager - Brentwood School Enterprises Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex, United Kingdom
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Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
Featured supplier news
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Pure Energy Music is a specialist music service built specifically for the fitness industry. Our ...
Company profiles
With a presence in 140+ countries, Gharieni is trusted by the world’s most prestigious professional ...
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