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Wellverse launched in London this week, offering access to seven London locations across its
three brands: Frame, Flow and Rowbots.
news •
22 Apr 2026
Frame, which operates boutique studios across London, has been acquired by Wellverse
Fitzrovia Ltd, owner of the Rowbots brand. The business is helmed by Sam Green and Greg
Zimmerman and previously had footballer Gareth Bale as an investor.
news •
24 Jul 2025
firstpara
product innovation •
23 Nov 2022
Rowbots, the boutique fitness brand co-founded by star footballer Gareth Bale, has revealed plans to
open its second London studio.
news •
28 Apr 2021
HCM talks to suppliers and operators about how the aggregator market is changing in response to demand
HCM issue 2 2021
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the
outlook for companies supplying services to corporate partners looked precarious.
product innovation •
05 Oct 2020
Proinsight has mystery shopped and reported on 50 online workouts
HCM issue 7 2020
Corporate fitness sales specialist Gympass has launched a new 'Live Classes' service which will
enable its operator partners to host and monetise live workous as part of their
online offering.
news •
11 Jun 2020
Sarah Mannerings Studio have transformed an unserviced and flooded basement garage in
London into an apocalyptic-themed fitness studio for rowing-based high-intensity interval
training workouts.
news •
06 Feb 2020
Real Madrid and Wales football star Gareth
Bale will be joint partner and investor in
Rowbots, a rowing-based boutique concept
HCM issue 5 2019
Rowbots, a new rowing-driven fitness concept which boasts Real Madrid and Welsh star Gareth Bale
as a joint partner and investor, has secured its first location.
news •
27 Mar 2019
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Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
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Third Space partnered with IndigoFitness to deliver a
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Find out how your gym can tap into the corporate wellness boom
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
Read the latest issue
Opinion
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Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Featured supplier news
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
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Eleiko continues to innovate and craft world-class strength equipment designed to help people perform better ...
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The Fitness Group Education was launched in 2016 by Steven Dick and Scott Agnew....
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