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Purpose Brands has announced its entry into the Italian market, having sold the franchise
rights for four Orangetheory Studios to Icon Palestre.
news •
08 Jun 2026
Franchising is booming – Europe’s three biggest operators are planning to use this model to grow in new territories; Purpose Brands is opening a club each day and Crunch Fitness and Jetts Fitness have planted flags in India
HCM Handbook 2026
The co-founder of Orangetheory Fitness looks back on past hurdles and highlights
HCM issue 2 2026
The CEO of Purpose Brands on the company’s ambitious goal to reach 10 million members globally by 2030
HCM issue 8 2025
Back for its 7th year, Connected: Health & Fitness (18-20 February 2026, Los Angeles) is
the central hub where fitness, healthcare, and technology converge to advance preventative
health through clinically backed, tech-enabled, and holistic solutions.
promotion •
16 Sep 2025
The 2025 HFA Global Report, which looked at almost 30 markets, shows that around
the world more people are joining gyms and seeing fitness as essential, despite rising living
costs.
news •
20 Aug 2025
Purpose Brands – the company formed by the merger of Self Esteem Brands and Orangetheory
Fitness – has teamed up with the Dr B telehealth service to offer medical consultations to its
members.
news •
30 Jul 2025
The exercise physiologist and research scientist is leading on brain health at Orangetheory. She talks to Kath Hudson
HCM issue 6 2025
The co-founder of Anytime Fitness talks about building Self Esteem Brands and his partnership with Dave Mortensen
HCM issue 6 2025
The franchise segment is a fast moving and dynamic part of the industry. Kath Hudson rounds up some of the major deals and developments of the last 12 months, including former Xponential Fitness CEO, Anthony Geisler, arriving back on the scene.
HCM Handbook 2025
A summary of the Health & Fitness Association’s research into the global market.
HCM Handbook 2025
Colin Waggett, Tom Leverton, Elaine Jobson and Liz Clark are among the line-up of CEOs giving their take on current issues, such as how to influence governments and whether the recovery trend is here to stay.
HCM Handbook 2025
Growing the Health and Fitness Sector Together was the theme of this year’s EuropeActive
European Health and Fitness Forum (EHFF), which took place on 9 April in Köln.
news •
16 Apr 2025
The last year has been defined by the final pandemic shake-out, says HCM editor, Liz Terry
HCM issue 12 2024
Purpose Brands – the company formed via the merger of Orangetheory Fitness and Self
Esteem Brands – has appointed Lauren Cody as brand president Orangetheory Fitness.
news •
16 Jan 2025
Back for its 6th year, the Connected Health & Fitness Summit is your VIP pass to the future
of fitness, packed with curated content, inspiring speakers, and plenty of opportunities to
get you ahead of the game.
promotion •
19 Dec 2024
Purpose Brands, the US$3.7 billion company formed by the merger of Orangetheory Fitness
and Self Esteem Brands, has appointed Tom Leverton as CEO.
news •
21 Nov 2024
The 2024 HFA Global Report reveals a resilient sector, predicts further market growth and highlights the biggest operators
HCM issue 9 2024
The Health and Fitness Association’s new 2024 HFA Global Report shows that despite
ongoing macro-economic challenges, the fitness industry has rebounded from the pandemic.
news •
03 Oct 2024
With gym-goers now able to track and analyse every part of their fitness journey, we look at how this impacts outcomes
HCM issue 7 2024
Some of the biggest players in the global fitness, health and wellness industry are embracing franchising to achieve their growth ambitions. Kath Hudson rounds up recent activity
HCM Handbook 2024
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8
Health
& Fitness, giving the company master franchisee rights to Anytime Fitness in Germany.
news •
09 May 2024
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany,
distributing a special FIBO edition of HCM in support of the event as its global media
partner.
news •
19 Apr 2024
With a new master franchisee on board, the rollout of Anytime Fitness in the Middle East will
get underway later this year, with the first club opening Dubai.
news •
26 Mar 2024
Self Esteem Brands (SEB) and Orangetheory, which announced a 'merger of equals' on 29
February, have begun the search for a new CEO of the combined business – the name of which
has yet to be revealed.
news •
12 Mar 2024
Orangetheory Fitness has 'massive expectations' for growth in the UK and Europe and sees
potential demand for up to 10,000 studios worldwide, says CEO, Dave Long, in the latest
edition of HCM magazine.
news •
12 Mar 2024
As franchise business Orangetheory Fitness merges with Self Esteem Brands, its CEO tells Kate Cracknell about plans to expand to 10,000 units globally
HCM issue 2 2024
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company
with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
news •
29 Feb 2024
Frasers Group, owner of Everlast Gyms, has acquired the assets of WIT Fitness from
administrators RG Insolvency, adding the brand to its portfolio.
news •
08 Feb 2024
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Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising ...
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In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
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Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
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Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
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David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
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SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
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Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM magazine
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
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As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer.
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Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy.
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Speedflex offers safe and effective, high intensity, low impact HIIT training in a variety of ...
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Leisure Energy is an award-winning renewable technology company, energy consultancy, and principal contractor. We specialise ...
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