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The founder of Alex Fitness talks about European expansion, his new low-cost brand, and a goal of one million health club members in Russia by 2023
HCM issue 5 2017
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“Strength training has moved from the margins to the mainstream.”
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers
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than 10% ahead of last year.
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One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
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Eleiko continues to innovate and craft world-class strength equipment designed to help people perform better ...
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