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Be Military Fit (BMF) has completed a restructuring project, designed to
transform the outdoor fitness provider from a centrally-led company into a
franchise business.
news •
21 Oct 2020
The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free
one hour workout at 5.00pm CET/3.00pm GMT.
news •
30 May 2020
Be Military Fit with Bear Grylls (BMF) will activate its network of ex-armed forces personnel and
mobilise it in the fight against the COVID-19 (Coronavirus) outbreak.
news •
26 Mar 2020
The ex-Special Forces Navy diver and
Army fitness instructor tell how their
backgrounds inspired EMF Fitness
HCM issue 11 2019
Be Military Fit (BMF) is planning to diversify its offer – and then expand globally through franchising,
according to its managing director Tommy Mathews.
news •
08 Oct 2019
The CEO of BMF talks about working
with Bear Grylls, launching a global
franchise business and his new nonexecutive
director, Jan Spaticchia
HCM issue 9 2019
The adventurer has invested in BMF –
formerly British Military Fitness, but now
rebranding and launching into franchising
HCM issue 10 2018
Online direct debit provider, GoCardless, has teamed up with membership management software
platforms Virtuagym and Glofox to give their customers access to next generation, flexible
Direct
Debit.
product innovation •
04 Oct 2018
Outdoor fitness specialist British Military Fitness (BMF) has taken the radical step to rebrand its
business, after partnering with celebrity survivalist Bear Grylls.
news •
27 Sep 2018
Exercise, Move, Dance Partnership (EMDP) - the national governing body for group
exercise - has rebranded itself as EMD UK.
news •
31 Mar 2017
Public sector employees will be able to get a taste of military workouts for free, after a tie
up between British Military Fitness (BMF) and Sport England-funded Exercise Movement
and Dance Partnership (EMDP).
news •
22 Aug 2016
As the physical activity sector continues to refine its offering and extend services beyond
the four-walls of the gym, Active IQ has announced the creation of a new outdoor fitness
qualification.
news •
10 Jun 2016
Outdoor fitness specialist British
Military Fitness has launched a
new Level 4 qualification
in Strength and Conditioning
aimed at exercise professionals
looking to take their career
to the next level.
news •
31 May 2016
More than a third (38 per cent) of UK employees believe their working environment is
having a negative effect on their mental state of mind, according to new figures released
to mark Mental Health Awareness Week (16 – 22 May).
news •
16 May 2016
British Military Fitness (BMF) has announced plans to take its fitness classes from the park
into workplaces across the country through a significant expansion of its corporate
offering.
news •
11 Apr 2016
The number of people exercising for the
express purpose of benefiting their
health has more than doubled over the
past five years, according to new
research.
news •
26 Feb 2016
British Military Fitness (BMF) has launched a new training academy for fitness instructors
and personal trainers, with the offer of guaranteed employment opportunities to ex and
serving military personnel.
news •
03 Feb 2016
British Military Fitness (BMF) has announced an innovative new partnership with Blacks
Outdoor Retail to encourage more consumers to try al fresco fitness classes.
news •
14 Jan 2016
ukactive has revealed the results of the recent election for its revamped Membership
Council, reflecting a diverse mix of senior figures from across the physical activity sector.
news •
02 Jul 2015
ukactive has today (26 May) confirmed the shortlist of candidates vying for nine seats on
its new Membership Council.
news •
26 May 2015
The original founder of British Military Fitness (BMF), Harry Sowerby, has reassumed the
top rank having been appointed as the company’s new managing director.
news •
17 Mar 2015
Outdoor exercise provider British Military Fitness (BMF) is in line to offer even more career
opportunities to ex-armed forces personnel, after winning Ministry of Defence (MoD)
approval.
news •
23 Jan 2015
Outdoor exercise provider British Military Fitness has become the first operator
to receive ukactive Outdoor Code of Practice certification (OCOP).
news •
20 Jan 2015
British Military Fitness (BMF) has added to its growing ranks with the recent
appointments of new human resources head, Gilles Paoli, and Alex Stanley
as head of events.
news •
05 Dec 2014
Battling the elements is a familiar pastime for British Military Fitness (BMF)
trainers and devotees, but those less inclined towards al fresco exercise can also
get in on the action as the training model will soon be offered indoors.
news •
22 Oct 2014
PayasUgym, the online gym pass provider, has teamed up with British Military
Fitness (BMF) as part of a concerted push into the outdoor training market.
news •
06 Oct 2014
Outdoor exercise provider British Military Fitness (BMF) has announced the
appointment of Mark Wood as its new head training tutor.
news •
29 Sep 2014
An industry-wide coalition of physical activity advocates is urging Britons to lace
up their trainers and get moving on Friday 26 September as part of National
Fitness Day – the largest celebration of physical activity in the UK.
news •
08 Sep 2014
Harry Sowerby, the original founder of British Military Fitness (BMF) in 1999, is
returning to the company as chair, 11 years after he left to serve as a section
commander in Iraq and Afghanistan.
news •
19 Aug 2014
The cream of the health and fitness industry gathered in Telford this week, as
14 awards and three special accolades were distributed at the highly-anticipated
Flame Awards 2014.
news •
04 Jul 2014
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Epassi, a provider of workplace wellness benefits, is creating a fitter
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University of Sheffield Sport has opened the doors of its flagship
Goodwin Sports Centre following a major refurbishment
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –
is considering franchising to ramp up growth further afield
HCM magazine
HCM People
Cristiano Ronaldo
Footballer and entrepreneur“Taking care of your physical and mental health is essential for a fulfilling life”
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
“Go Fit’s value proposition is overwhelming. It makes us very attractive to a lot of people”
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
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