Susan Turner, CEO of PureGym Middle East, has told HCM the company is extending its presence in Saudi Arabia with the launch of its first gyms in Jeddah next month and another lined up for October. All will be franchised.

Pure Gym has launched in the US under the brand Pure Fitness, with the first three locations having opened in the Washington DC area as part of a cluster rollout.

Pure Gym will take its US expansion 'step by step' – but views the market as having huge potential for growth.

As Pure Gym expands into the US under the name Pure Fitness, its chief strategy officer talks about the opening of the first three budget clubs in Washington, DC

PureGym has become the latest fitness operator to deploy a digital offering in a bid to increase visibility and engage with non-members during the COVID-19 lockdown.

Budget operator, Pure Gym, has revealed it’s trialling a franchise offering to grow the brand globally.

PureGym has partnered with Wattbike to open its first dedicated Wattbike Zone at its site in East Grinstead.

PureGym has revealed it has a number of new concepts in its development pipeline, as part of plans to diversify its offer.

Francine Davis, commercial and strategic development director; Rebecca Passmore, operations director; and Eve Sukhnandan, director of human resources, talk to Kate Cracknell about how the business is developing and the launch of a new concept

Pure Gym has announced its latest big brand partnership as the UK’s largest gym chain seeks to expand its presence in the growing wearable tech market.

Pure Gym has ramped up its reach beyond the four-walls of the gym through two new partnerships with unusual triathlon and running events.

Pure Gym has made a significant push into the corporate wellness market through a new partnership with private medical insurer AXA PPP healthcare.

Pure Gym has given itself a solid launchpad for its expected summer IPO, reporting significant growth across the business in its 2015 financial results.

MoveGB has announced a partnership with PureGym, the largest gym chain in the UK. The company provides access to hundreds of local exercise classes, gyms, studios and more, all under one membership.

Pure Gym has announced that it will partner the UK’s biggest mass participation running series “Great Run” – the latest example of a gym teaming up with a popular outdoor event to expand its reach.

Extreme fitness challenges such as Tough Mudder have really captured the imagination of the public. So how can health club operators benefit from the trend?