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Pure Gym has launched in the US under the brand Pure Fitness, with the first three locations
having opened in the Washington DC area as part of a cluster rollout.
news •
16 Mar 2022
Pure Gym will take its US expansion 'step by step' – but views the market as having huge potential
for growth.
news •
09 Mar 2022
As Pure Gym expands into the US under the name Pure Fitness, its chief strategy officer talks about the opening of the first three budget clubs in Washington, DC
HCM issue 2 2022
PureGym has become the latest fitness operator to deploy a digital offering in a bid to
increase visibility and engage with non-members during the COVID-19 lockdown.
news •
29 May 2020
Budget operator, Pure Gym, has revealed it’s trialling a franchise offering to grow the
brand globally.
news •
06 May 2020
PureGym has partnered with Wattbike to open its first dedicated Wattbike Zone at its site in East
Grinstead.
product innovation •
28 Feb 2019
PureGym has revealed it has a number of new concepts in its development pipeline, as
part of plans
to diversify its offer.
news •
23 Aug 2018
Francine Davis, commercial and strategic
development director; Rebecca Passmore,
operations director; and Eve Sukhnandan,
director of human resources, talk to
Kate Cracknell about how the business is
developing and the launch of a new concept
HCM issue 8 2018
Pure Gym has announced its latest big brand partnership as the UK’s largest gym chain
seeks to expand its presence in the growing wearable tech market.
news •
14 Jun 2016
Pure Gym has ramped up its reach beyond the four-walls of the gym through two new
partnerships with unusual triathlon and running events.
news •
01 Jun 2016
Pure Gym has made a significant push into the corporate wellness market through a new
partnership with private medical insurer AXA PPP healthcare.
news •
18 Apr 2016
Pure Gym has given itself a solid launchpad for its expected summer IPO, reporting
significant growth across the business in its 2015 financial results.
news •
15 Apr 2016
MoveGB has announced a partnership with PureGym, the largest gym chain in the UK.
The company provides access to hundreds of local exercise classes, gyms, studios and more, all under one membership.
product innovation •
14 Jan 2016
Pure Gym has announced that it will partner the UK’s biggest mass participation running series “Great
Run” – the latest example of a gym teaming up with a popular outdoor event to expand its reach.
news •
03 Dec 2015
Extreme fitness challenges such as Tough Mudder have really captured the imagination of the public. So how can health club operators benefit from the trend?
HCM issue 10 2015
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“We already have an incredible organisation, but we’re humble enough to recognise there are still areas for continued improvement”
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