Trouble Global’s CEO, Emma Barry, talks about how the fitness industry has become rewired around one idea – longevity

CEO of Trouble Global and industry provocateur, Emma Barry, gives her annual review of the current – somewhat contradictory – trends and gives advice to operators about how to futureproof their businesses.

Throughout this week, industry consultant and founder of Trouble Global, Emma Barry, is inviting fitness professionals to a free online summit with a line-up of 25 industry heavyweights.

Group exercise is the engine room of the sector, relying on its talent to deliver. Abi Harris asks industry experts how we can engage the next generation of instructors

Founder of Trouble Global, Emma Barry, says it’s time to stop romanticising about a return to pre-COVID times and get ChatGPT to write a new playbook

Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.

PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.

A life epiphany led Barry to celebrate her rebellious spirit, rather than seeking to tame it, by launching a new consultancy, Trouble Global and a podcast that will be ‘part interview, part therapy, part shitshow’

The London Boutique Studio Report 2023 from Leisure DB examines how the sector has emerged from the pandemic, as David Minton reports

The co-founders of Studio Society talk about taking immersive fitness global and how their new CoverMe app is connecting group-ex instructors to work

In these trying times, taking the ostrich approach and hoping things will get better is not going to cut it. Emma Barry, author of Building a Badass Boutique, says it’s time to tool up and gives some pointers on how.

A new on-demand group exercise class cover app, CoverMe Fitness, is set to revolutionise the fitness industry, allowing club managers to source the best freelance exercise instructors in less than 30 seconds.

From a boom in VR to deeper client personalisation, Lauren McAlister takes a look at trends the industry can expect to see accelerating as we head into 2023

The inimitable Emma Barry, author of Building a Badass Boutique, gives us the benefit of her insights into customer behaviour and how it will shape trends; including hyper personalisation and micro segmentation

As we celebrate the publication of the 300th edition of HCM, we invite industry experts to give their insights on the health and fitness sector: why they joined, the most exciting development to date, and what they think we’ll be reporting on in the next 300 issues

The industry catalyst has released a new book: Building a Badass Boutique

The annual Sweat event kicks off in London today (20 February), offering the UK's fitness industry a platform to discuss the future trends within the thriving boutique sector.

HCM talks to Rasmus Ingerslev, Emma Barry, dave Stalker and Steven Scales about trends in the industry and what’s coming down the track for 2020 in terms of opportunities and threats

A top trend for 2020 is retreats, as fitness operators such as Third space and Dime partner with boutique travel operators to extend their relationship with members beyond the club

Liz Terry shares her thoughts

Gyms and boutique studios will need to marry elements such as gamification and virtual reality into their offering in the future to keep Generation Z members engaged, according to Chloe Combi, a specialist on the demographic.

Is the boutique boom reaching the peak of its lifecycle? ukactive CEO Steven Ward asks a panel of experts

The Women in Fitness Association (WIFA) has launched its UK council today (8 March 2019, International Women's Day), a not-for-profit organisation that aims to unite women in the fitness industry by offering support, resources and mentorship programmes, whilst also addressing specific issues women face in the industry.

The prospect of the current boutique fitness boom reaching "breaking point" will be among the main focuses of this year's Sweat event.

The first ever FIBO USA kicks off in Orlando, Florida today (5 December 2018), directly challenging the established IHRSA International Convention and Trade Show.

Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.

Fitness brands, startups and investors are set to debate the next phase of growth for the boutique sector, as Sweat returns for a second year in March.