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DiR, Spain’s largest health club operator has launched the second phase of its digitalisation with Fisikal, as co-director, Jordi Forns explains
HCM issue 11 2023
Gyms in the UK could reopen by mid-July, according to a tweet, just posted by culture
minister, Oliver Dowden.
news •
23 Jun 2020
Supplier Fisikal latest collaboration with DiR Clubs
HCM issue 3 2020
Equinox and SoulCycle are facing a significant backlash from members after the
Washington Post broke the news that the ultimate owner of the business, Stephen Ross,
will host a fundraising event for Donald Trump's re-election.
news •
08 Aug 2019
TV presenter Davina McCall has pledged to take the step up from exercise videos to
become a qualified fitness instructor, in a New Year’s resolution revealed to fans on
Twitter.
news •
04 Jan 2018
The UK government has announced plans to introduce a surprise £520m levy on sugary
drinks to tackle the country's burgeoning obesity problem.
news •
16 Mar 2016
Mintel’s senior leisure and technology analyst, Paul Davies, looks at the current state of the health and fitness market, and asks how club operators can be more innovative in 2016 and beyond
HCM Handbook 2016
Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility
HCM issue 11 2015
Hundreds of Xercise4Less members have come out in support of the low-cost gym chain
after the company came in for criticism on last night’s edition of the BBC consumer rights
show Watchdog.
news •
30 Oct 2015
Amid the endless memes and awful puns, the standout feature of ‘Back to the Future Day’
was without doubt Nike fulfilling the film’s prophecy of self-lacing trainers.
news •
22 Oct 2015
After a successful trial at one club, Barcelona-based health club chain DiR has now converted a total
of 13 of its 17 gyms to “à la carte”.
news •
22 May 2015
Catalan fitness operator DiR has launched a low-cost fee to access its existing clubs. Ranging from €20 to €30 a month, the lower fee allows members to access all the same facilities, but only during certain hours.
news •
20 Sep 2011
Barcelona, Spain-based health club operator DiR is rolling out a range of new initiatives designed to extend its reach beyond the four walls of its clubs and to build the social aspect of being a DiR member.
news •
25 Jul 2011
Barcelona, Spain-based DiR has opened 18th and 19th clubs in the city.
news •
23 Feb 2011
Ramon Canela, founder of Spanish health club chain DiR, has revealed his plans for the expansion of the brand.
news •
29 Oct 2010
DiR, the chain of health clubs in Barcelona, Spain, will open its first specialist yoga studio - YogaOne - next month.
news •
02 Jul 2010
Barcelona-based operator DiR is set to launch a new venture in smaller, lower-budget clubs.
news •
08 Mar 2010
Health club operator DiR has opened its 14th gym facility in Barcelona, Spain, in a building formerly occupied by famous nightclub Up&Down.
news •
05 Jan 2010
Spanish health and fitness chain DiR continues its expansion with the opening of a new club near Sagrada Familia in Barcelona.
news •
09 Feb 2006
Spanish health club chain, DiR Fitness, has been awarded for its continued efforts to provide a female-friendly fitness experience.
news •
21 Jun 2004
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HCM magazine
Will Orr has been talking to HCM about the company’s
new strategy for 2024, as Kath Hudson reports
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –
is considering franchising to ramp up growth further afield
HCM magazine
HCM People
Cristiano Ronaldo
Footballer and entrepreneur“Taking care of your physical and mental health is essential for a fulfilling life”
HCM magazine
Imposter syndrome about a promotion taught the
CEO of SATS that behaving authentically is the most
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HCM magazine
McFit, the original budget gym is undergoing
a transformation with a new look and
estate-wide overhaul, as Liz Terry reports
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Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
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Study Active has legally acquired the name “Premier Global” and select Premier Global
branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the
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