GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
JP Lennard
JP Lennard
JP Lennard
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

iFit: your readymade omnichannel fitness solution

We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model… operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines
– Tony Ali

With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.

The question on operators’ minds is no longer, how can we produce the very best omnichannel experience for our members? Instead, it’s how soon can we get this in place?

Having already missed out on January, there’s not a moment to lose in attracting members, old and new, back to the gym. For operators, their next moves will make all the difference.

“We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model,” begins Tony Ali, UK country manager for Freemotion Fitnes.

“Now, the challenge for operators is to provide a whole ecosystem of fitness offerings to meet the increasingly diverse needs and expectations of the post-Covid member.”

“Instead of seeing the gym as their primary source of exercise, consumers now see it as one of multiple channels and/or environments delivering their overall experience. So, operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines.”

iFit – the world’s only truly interactive, connected fitness platform – was built for the omnichannel world. Already enjoyed by almost 5 million users globally, iFit is available in the gym via the Freemotion 22 ​Series cardio line, at home via NordicTrack and ProForm equipment, and on the go via the iFit app, enabling operators to meet members where they’re at, so they never lose connection.

“The great thing about iFit is that it’s available anywhere, anytime,” added Ali.

“A member can start a 12-part running adventure on the 22 Series in their club, then continue that journey on their iFit-powered home fitness equipment or simply using the app, listening to their coach as they take their exercise outdoors.

“iFit is a readymade omnichannel ecosystem that operators can plug in and play to drive engagement and retention within their facilities. The bounce-back starts here.”

Learn more about the iFit-powered 22 Series cardio line and how it can help your facility deliver the ultimate omnichannel fitness experience, visit Freemotion Fitness' official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
,tec,haf
2021/THUMB347563_481812_517018.jpg

Product innovation

Luxury fitness equipment supplier PENT Fitness has launched its portable multifunction SOPHIA fitness unit, designed
Ineos Hygienics will be on hand at the Formula 1 Pirelli British Grand Prix this
Ojmar has launched OCS SMART, a next-generation smart lock that can be controlled via a
Eleiko’s Öppen Collars have been designed to easily secure barbell weights, for improved performance and
Service men and women across the country are being invited to get active for free
After months of lockdown, people all over the world are returning to the gym with
Miha Bodytec GmbH
Miha Bodytec GmbH
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
Eleiko, a leading manufacturer and supplier of strength equipment, is set to build a new
Aligning fitness and healthcare as part of the wider health and wellbeing needs of the
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the
Everyone Active has signed a number of new deals which will see the operator strengthen
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and
Health and wellness tech start-up Puraclenz has launched a collection of ionic air and surface
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product
Myzone has announced it's partnering with Wigan Warriors as the rugby club’s official heart rate
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce
Les Mills
Les Mills
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and
Innovatise UK Ltd
Innovatise UK Ltd
1 - 20 of 1,896
Featured supplier news
Featured supplier news: How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Precor: Fitness equipment
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Salt therapy products
Saltability: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

iFit: your readymade omnichannel fitness solution

We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model… operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines
– Tony Ali

With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.

The question on operators’ minds is no longer, how can we produce the very best omnichannel experience for our members? Instead, it’s how soon can we get this in place?

Having already missed out on January, there’s not a moment to lose in attracting members, old and new, back to the gym. For operators, their next moves will make all the difference.

“We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model,” begins Tony Ali, UK country manager for Freemotion Fitnes.

“Now, the challenge for operators is to provide a whole ecosystem of fitness offerings to meet the increasingly diverse needs and expectations of the post-Covid member.”

“Instead of seeing the gym as their primary source of exercise, consumers now see it as one of multiple channels and/or environments delivering their overall experience. So, operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines.”

iFit – the world’s only truly interactive, connected fitness platform – was built for the omnichannel world. Already enjoyed by almost 5 million users globally, iFit is available in the gym via the Freemotion 22 ​Series cardio line, at home via NordicTrack and ProForm equipment, and on the go via the iFit app, enabling operators to meet members where they’re at, so they never lose connection.

“The great thing about iFit is that it’s available anywhere, anytime,” added Ali.

“A member can start a 12-part running adventure on the 22 Series in their club, then continue that journey on their iFit-powered home fitness equipment or simply using the app, listening to their coach as they take their exercise outdoors.

“iFit is a readymade omnichannel ecosystem that operators can plug in and play to drive engagement and retention within their facilities. The bounce-back starts here.”

Learn more about the iFit-powered 22 Series cardio line and how it can help your facility deliver the ultimate omnichannel fitness experience, visit Freemotion Fitness' official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
,tec,haf
2021/THUMB347563_481812_517018.jpg

Product innovation

Luxury fitness equipment supplier PENT Fitness has launched its portable multifunction SOPHIA fitness unit, designed
Ineos Hygienics will be on hand at the Formula 1 Pirelli British Grand Prix this
Ojmar has launched OCS SMART, a next-generation smart lock that can be controlled via a
Eleiko’s Öppen Collars have been designed to easily secure barbell weights, for improved performance and
Service men and women across the country are being invited to get active for free
After months of lockdown, people all over the world are returning to the gym with
Miha Bodytec GmbH
Miha Bodytec GmbH
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
Eleiko, a leading manufacturer and supplier of strength equipment, is set to build a new
Aligning fitness and healthcare as part of the wider health and wellbeing needs of the
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the
Everyone Active has signed a number of new deals which will see the operator strengthen
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and
Health and wellness tech start-up Puraclenz has launched a collection of ionic air and surface
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product
Myzone has announced it's partnering with Wigan Warriors as the rugby club’s official heart rate
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce
Les Mills
Les Mills
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and
Innovatise UK Ltd
Innovatise UK Ltd
1 - 20 of 1,896
Latest News
Paralympic champion and ukactive chair Baroness Tanni Grey-Thompson has issued a rallying cry for the ...
Latest News
Equinox Group will require customers and employees to provide proof of vaccine, if they want ...
Latest News
A cross-party DCMS Committee in the UK has called on the government to launch a ...
Latest News
Urban Health Club in Ludwigsburg, Germany, has introduced a 24/7 operation. The €2.8m hub for ...
Latest News
Nearly half (49 per cent) of health club members in the US who've cancelled their ...
Latest News
Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
Latest News
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
HCM Magazine
Everyone’s talking about
With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Interview
‘After the rain comes the sunshine,’ says the founder and CEO of the RSG Group. He talks to Kate Cracknell about acquiring Gold’s Gym, continuing the global expansion of John Reed, and learning to live with COVID-19
HCM magazine
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM magazine
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM magazine
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
Featured supplier news
Featured supplier news: How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Precor: Fitness equipment
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Salt therapy products
Saltability: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
JP Lennard
JP Lennard