GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

iFit: your readymade omnichannel fitness solution

We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model… operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines
– Tony Ali

With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.

The question on operators’ minds is no longer, how can we produce the very best omnichannel experience for our members? Instead, it’s how soon can we get this in place?

Having already missed out on January, there’s not a moment to lose in attracting members, old and new, back to the gym. For operators, their next moves will make all the difference.

“We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model,” begins Tony Ali, UK country manager for Freemotion Fitnes.

“Now, the challenge for operators is to provide a whole ecosystem of fitness offerings to meet the increasingly diverse needs and expectations of the post-Covid member.”

“Instead of seeing the gym as their primary source of exercise, consumers now see it as one of multiple channels and/or environments delivering their overall experience. So, operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines.”

iFit – the world’s only truly interactive, connected fitness platform – was built for the omnichannel world. Already enjoyed by almost 5 million users globally, iFit is available in the gym via the Freemotion 22 ​Series cardio line, at home via NordicTrack and ProForm equipment, and on the go via the iFit app, enabling operators to meet members where they’re at, so they never lose connection.

“The great thing about iFit is that it’s available anywhere, anytime,” added Ali.

“A member can start a 12-part running adventure on the 22 Series in their club, then continue that journey on their iFit-powered home fitness equipment or simply using the app, listening to their coach as they take their exercise outdoors.

“iFit is a readymade omnichannel ecosystem that operators can plug in and play to drive engagement and retention within their facilities. The bounce-back starts here.”

Learn more about the iFit-powered 22 Series cardio line and how it can help your facility deliver the ultimate omnichannel fitness experience, visit Freemotion Fitness' official website.

Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
Related news

iFIT workouts, available on Freemotion equipment, become first fitness programming to be nominated for a Sports Emmy®

22 Apr 2022
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to ...

Now is the time to create an omnichannel fitness experience for your members

22 Sep 2021
Autumn is a time for planning, budgeting and renewal. It marks a time when routines ...

Strengthening your mind...one work out at a time

23 Feb 2021
There’s nothing quite like discovering a product that creates a huge impact in our life. ...

Product innovation

Oss Fitness has won a public tender to provide new fitness equipment from Core Health
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment
ELASKO, a London based stretch fitness brand has just released the first mobile stretch and
Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a
PerformX Live set the new benchmark in fitness on the 18th & 19th March by
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to
Innovatise UK Ltd
Innovatise UK Ltd
More than 100 industry delegates met in person at the annual active-net event at Eastwood
Innovatise’s myFitApp has been chosen as the Mind Body Boost project App provider. The Mind
Capitalizing on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health
Wellness, beauty and fitness online booking and business management platform ​​ Vagaro will host its
A comparison of numbers for the German market gives an insight into the fitness industry’s
Several gyms and studios in the UK have collectively generated over £10,000 in donations for
Uptivo’s solution for combat training is designed to complement its heart-rate monitoring solution, which is
Les Mills
Les Mills
The health and fitness industry is eagerly awaiting the return of Elevate, which will take
The turmoil and skyrocketing prices in the electricity and gas markets are well publicised, but
Exclusive boutique personal training (PT) studio State of Change sits in the heart of London
German software giant Magicline is shaking up the global fitness market and actively working on
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
PT Academy, Europe’s leading and largest fitness education company, is joining forces with world leader
In celebration of International Women’s Day, WIFA launches the most significant global advocacy campaign for
Elevate
Elevate
Health clubs across the UK are facing huge rises in business energy bills which are
On the 6th April, the day before the FIBO international trade show officially begins, the
Keiser UK are excited to announce a new partnership with Castore as its official apparel
ukactive
ukactive
1 - 20 of 1,553
Featured supplier news
Featured supplier news: Virtuagym raises €3m investment to fuel innovation in health and fitness technology
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
Featured supplier news
Featured supplier news: Thousands flock to register for Elevate 2022 in London this summer
The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

Product innovation

iFit: your readymade omnichannel fitness solution

We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model… operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines
– Tony Ali

With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.

The question on operators’ minds is no longer, how can we produce the very best omnichannel experience for our members? Instead, it’s how soon can we get this in place?

Having already missed out on January, there’s not a moment to lose in attracting members, old and new, back to the gym. For operators, their next moves will make all the difference.

“We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model,” begins Tony Ali, UK country manager for Freemotion Fitnes.

“Now, the challenge for operators is to provide a whole ecosystem of fitness offerings to meet the increasingly diverse needs and expectations of the post-Covid member.”

“Instead of seeing the gym as their primary source of exercise, consumers now see it as one of multiple channels and/or environments delivering their overall experience. So, operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines.”

iFit – the world’s only truly interactive, connected fitness platform – was built for the omnichannel world. Already enjoyed by almost 5 million users globally, iFit is available in the gym via the Freemotion 22 ​Series cardio line, at home via NordicTrack and ProForm equipment, and on the go via the iFit app, enabling operators to meet members where they’re at, so they never lose connection.

“The great thing about iFit is that it’s available anywhere, anytime,” added Ali.

“A member can start a 12-part running adventure on the 22 Series in their club, then continue that journey on their iFit-powered home fitness equipment or simply using the app, listening to their coach as they take their exercise outdoors.

“iFit is a readymade omnichannel ecosystem that operators can plug in and play to drive engagement and retention within their facilities. The bounce-back starts here.”

Learn more about the iFit-powered 22 Series cardio line and how it can help your facility deliver the ultimate omnichannel fitness experience, visit Freemotion Fitness' official website.

Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
Related news

iFIT workouts, available on Freemotion equipment, become first fitness programming to be nominated for a Sports Emmy®

22 Apr 2022
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to ...

Now is the time to create an omnichannel fitness experience for your members

22 Sep 2021
Autumn is a time for planning, budgeting and renewal. It marks a time when routines ...

Strengthening your mind...one work out at a time

23 Feb 2021
There’s nothing quite like discovering a product that creates a huge impact in our life. ...

Product innovation

Oss Fitness has won a public tender to provide new fitness equipment from Core Health
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment
ELASKO, a London based stretch fitness brand has just released the first mobile stretch and
Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a
PerformX Live set the new benchmark in fitness on the 18th & 19th March by
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to
Innovatise UK Ltd
Innovatise UK Ltd
More than 100 industry delegates met in person at the annual active-net event at Eastwood
Innovatise’s myFitApp has been chosen as the Mind Body Boost project App provider. The Mind
Capitalizing on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health
Wellness, beauty and fitness online booking and business management platform ​​ Vagaro will host its
A comparison of numbers for the German market gives an insight into the fitness industry’s
Several gyms and studios in the UK have collectively generated over £10,000 in donations for
Uptivo’s solution for combat training is designed to complement its heart-rate monitoring solution, which is
Les Mills
Les Mills
The health and fitness industry is eagerly awaiting the return of Elevate, which will take
The turmoil and skyrocketing prices in the electricity and gas markets are well publicised, but
Exclusive boutique personal training (PT) studio State of Change sits in the heart of London
German software giant Magicline is shaking up the global fitness market and actively working on
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
PT Academy, Europe’s leading and largest fitness education company, is joining forces with world leader
In celebration of International Women’s Day, WIFA launches the most significant global advocacy campaign for
Elevate
Elevate
Health clubs across the UK are facing huge rises in business energy bills which are
On the 6th April, the day before the FIBO international trade show officially begins, the
Keiser UK are excited to announce a new partnership with Castore as its official apparel
ukactive
ukactive
1 - 20 of 1,553
Latest News
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
Latest News
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
Latest News
The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
Latest News
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board ...
Latest News
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on ...
Latest News
Sport England and UK Active have signed a five-year partnership agreement which will see the ...
Latest News
Planet Fitness is offering high-school students free access to any of its 2,200 locations in ...
Latest News
How can organisations, including health club and leisure businesses, decarbonise, generate clean energy and harness ...
HCM Magazine
Q&A
We want to encourage the nation to focus on being healthy and happy in a way that’s sustainable for life
HCM Magazine
Postbag
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
HCM Magazine
Interview
The fitness sector has an unprecedented opportunity to become a credible partner in ensuring the health and wellbeing of the nation, says Mosaic Group MD and new chair of the UK Active Membership Council. He talks to Kate Cracknell
HCM magazine
What to do when your changing rooms need a refresh, but your budget is stretched? These specialists share their top tips for easy upgrades that won’t break the bank
HCM magazine
Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
Featured supplier news
Featured supplier news: Virtuagym raises €3m investment to fuel innovation in health and fitness technology
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
Featured supplier news
Featured supplier news: Thousands flock to register for Elevate 2022 in London this summer
The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites