GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Product innovation

Tone to roll out ladies-only concept

Leisure trust Tone is planning to roll out its Feel Good Factory concept across its portfolio of managed centres following a successful 10-month pilot period.

Currently based at its Blackbrook Pavilion centre in Somerset, Feel Good Factory is a ladies-only power assisted fitness and inch loss centre.

It has its own entrance and reception that separates it from the main facility and is targeted at females who are overweight and/or have limited mobility.

The equipment, which includes toning beds and chairs, is especially designed to be suitable for those whose movement is restricted and who might find the main gym either intimidating or unsuitable.

The centre has a total of twelve exercise stations - six chairs and six beds - all of which are used as a 30-minute circuit. The equipment is supplied by Shapemaster as part of a partnership agreement with Alliance Leisure.

There are also Powertone and Easytone machines.

Since opening in January 2010, the first Feel Good Factory has recruited more than 310 local members, many of whom have never used a gym before. During the 10 months, members have clocked up a total average of more than 1,600 visits each month.

Penny Crout, Feel Good Factory supervisor, said: "Our clients have found that once they get started, the growth in terms of what they achieve each session is exponential and it's really lovely to see their confidence with exercise blossom each time they attend."

"The key is to make sure the exercise is regular and that you build up your efforts at an appropriate rate, which is where our expert staff and specially chosen equipment come in."

Company Details
Tone Leisure
Tone is a not-for-profit Social Enterprise re-investing every penny into helping more of the community to be active and feel good.
Address
Blackbrook Pavilion, Blackbrook Way, Taunton, Somerset TA1 2RW
Telephone
01823 356311
Leisure trust Tone is planning to roll out its Feel Good Factory concept across its portfolio of managed centres following a successful 10-month pilot period.
HAF,FIT
070111-Feel_Good_Factory.gif

Product innovation

Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
1 - 20 of 1,989
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Gharieni Group
With a presence in 140+ countries, Gharieni is trusted by the world’s most prestigious professional ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure provides bespoke management and professional support services for leisure, cultural, and health and ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Elevate Arena press release: Elevate 2026 celebrates record attendance
Elevate’s 10th anniversary event has officially concluded after two lively days at Excel London, 17–18 June.
Featured press releases
Serco Leisure press release: Serco Leisure secures long term agreements with local authorities in Charnwood and Tunbridge Wells
Serco Leisure, in partnership with Leisure Solutions Community Trust (LSCT), is the new operator of six venues across Tunbridge Wells and Charnwood, further strengthening its growing national portfolio of community leisure services.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Product innovation

Tone to roll out ladies-only concept

Leisure trust Tone is planning to roll out its Feel Good Factory concept across its portfolio of managed centres following a successful 10-month pilot period.

Currently based at its Blackbrook Pavilion centre in Somerset, Feel Good Factory is a ladies-only power assisted fitness and inch loss centre.

It has its own entrance and reception that separates it from the main facility and is targeted at females who are overweight and/or have limited mobility.

The equipment, which includes toning beds and chairs, is especially designed to be suitable for those whose movement is restricted and who might find the main gym either intimidating or unsuitable.

The centre has a total of twelve exercise stations - six chairs and six beds - all of which are used as a 30-minute circuit. The equipment is supplied by Shapemaster as part of a partnership agreement with Alliance Leisure.

There are also Powertone and Easytone machines.

Since opening in January 2010, the first Feel Good Factory has recruited more than 310 local members, many of whom have never used a gym before. During the 10 months, members have clocked up a total average of more than 1,600 visits each month.

Penny Crout, Feel Good Factory supervisor, said: "Our clients have found that once they get started, the growth in terms of what they achieve each session is exponential and it's really lovely to see their confidence with exercise blossom each time they attend."

"The key is to make sure the exercise is regular and that you build up your efforts at an appropriate rate, which is where our expert staff and specially chosen equipment come in."

Company Details
Tone Leisure
Tone is a not-for-profit Social Enterprise re-investing every penny into helping more of the community to be active and feel good.
Address
Blackbrook Pavilion, Blackbrook Way, Taunton, Somerset TA1 2RW
Telephone
01823 356311
Leisure trust Tone is planning to roll out its Feel Good Factory concept across its portfolio of managed centres following a successful 10-month pilot period.
HAF,FIT
070111-Feel_Good_Factory.gif

Product innovation

Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
1 - 20 of 1,989
Latest News
Hyrox has announced it will be working with a second charity in the upcoming season ...
Latest News
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory ...
Latest News
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone ...
Latest News
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness ...
Latest News
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this ...
Latest News
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an ...
Latest News
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club ...
Latest News
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for ...
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Gharieni Group
With a presence in 140+ countries, Gharieni is trusted by the world’s most prestigious professional ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure provides bespoke management and professional support services for leisure, cultural, and health and ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Elevate Arena press release: Elevate 2026 celebrates record attendance
Elevate’s 10th anniversary event has officially concluded after two lively days at Excel London, 17–18 June.
Featured press releases
Serco Leisure press release: Serco Leisure secures long term agreements with local authorities in Charnwood and Tunbridge Wells
Serco Leisure, in partnership with Leisure Solutions Community Trust (LSCT), is the new operator of six venues across Tunbridge Wells and Charnwood, further strengthening its growing national portfolio of community leisure services.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites