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FITNESS, HEALTH, WELLNESS

Product innovation

Tone to roll out ladies-only concept

Leisure trust Tone is planning to roll out its Feel Good Factory concept across its portfolio of managed centres following a successful 10-month pilot period.

Currently based at its Blackbrook Pavilion centre in Somerset, Feel Good Factory is a ladies-only power assisted fitness and inch loss centre.

It has its own entrance and reception that separates it from the main facility and is targeted at females who are overweight and/or have limited mobility.

The equipment, which includes toning beds and chairs, is especially designed to be suitable for those whose movement is restricted and who might find the main gym either intimidating or unsuitable.

The centre has a total of twelve exercise stations - six chairs and six beds - all of which are used as a 30-minute circuit. The equipment is supplied by Shapemaster as part of a partnership agreement with Alliance Leisure.

There are also Powertone and Easytone machines.

Since opening in January 2010, the first Feel Good Factory has recruited more than 310 local members, many of whom have never used a gym before. During the 10 months, members have clocked up a total average of more than 1,600 visits each month.

Penny Crout, Feel Good Factory supervisor, said: "Our clients have found that once they get started, the growth in terms of what they achieve each session is exponential and it's really lovely to see their confidence with exercise blossom each time they attend."

"The key is to make sure the exercise is regular and that you build up your efforts at an appropriate rate, which is where our expert staff and specially chosen equipment come in."

Company Details
Tone Leisure
Tone is a not-for-profit Social Enterprise re-investing every penny into helping more of the community to be active and feel good.
Address
Blackbrook Pavilion, Blackbrook Way, Taunton, Somerset TA1 2RW
Telephone
01823 356311
Leisure trust Tone is planning to roll out its Feel Good Factory concept across its portfolio of managed centres following a successful 10-month pilot period.
HAF,FIT
070111-Feel_Good_Factory.gif

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Product innovation

Tone to roll out ladies-only concept

Leisure trust Tone is planning to roll out its Feel Good Factory concept across its portfolio of managed centres following a successful 10-month pilot period.

Currently based at its Blackbrook Pavilion centre in Somerset, Feel Good Factory is a ladies-only power assisted fitness and inch loss centre.

It has its own entrance and reception that separates it from the main facility and is targeted at females who are overweight and/or have limited mobility.

The equipment, which includes toning beds and chairs, is especially designed to be suitable for those whose movement is restricted and who might find the main gym either intimidating or unsuitable.

The centre has a total of twelve exercise stations - six chairs and six beds - all of which are used as a 30-minute circuit. The equipment is supplied by Shapemaster as part of a partnership agreement with Alliance Leisure.

There are also Powertone and Easytone machines.

Since opening in January 2010, the first Feel Good Factory has recruited more than 310 local members, many of whom have never used a gym before. During the 10 months, members have clocked up a total average of more than 1,600 visits each month.

Penny Crout, Feel Good Factory supervisor, said: "Our clients have found that once they get started, the growth in terms of what they achieve each session is exponential and it's really lovely to see their confidence with exercise blossom each time they attend."

"The key is to make sure the exercise is regular and that you build up your efforts at an appropriate rate, which is where our expert staff and specially chosen equipment come in."

Company Details
Tone Leisure
Tone is a not-for-profit Social Enterprise re-investing every penny into helping more of the community to be active and feel good.
Address
Blackbrook Pavilion, Blackbrook Way, Taunton, Somerset TA1 2RW
Telephone
01823 356311
Leisure trust Tone is planning to roll out its Feel Good Factory concept across its portfolio of managed centres following a successful 10-month pilot period.
HAF,FIT
070111-Feel_Good_Factory.gif

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What does a premium body composition experience actually look like? It starts with the measurement itself.
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Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Elevate Arena
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
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Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Global Wellness Summit
Global Wellness Summit
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
Xplor Fitness & Leisure
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