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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Strengthening your mind...one work out at a time

The fitness brands and operators that harness the power of technology to enhance human connection will be the ones to come out on top.
– Tony Ali, UK country manager for Freemotion Fitness

There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?

Otherwise, we’d still be exercising to music pumping from Walkman cassette players attached to our running shorts.

Today’s consumers demand innovation, seek the unique and settle for nothing less than game-changing.

If your business doesn't deliver in these areas, many won’t hesitate to find one that does. Loyalty – now more than ever – is something you earn by remaining at the sharp edge of innovation, delivering experiences that engage and can’t be found elsewhere.

“Wellbeing has been a buzz word for some time, but now it's the word,” says Tony Ali, UK country manager for Freemotion Fitness.

“To engage this new generation of uber health-conscious consumers, we, as an industry, must place holistic health wellbeing, front and centre of the products, services and experiences we offer.

“Savvy consumers will sniff out companies where customer wellbeing is an afterthought and will go looking for the more authentic brands that clearly make this a priority.”

iFit – the world’s leading fitness streaming platform – was created to bring together those who want to invest in themselves, and epitomises a truly holistic approach to health and wellbeing.

There are many ways in which iFit develops a more holistic approach to health and wellbeing. In the Heart To Heart Series, iFit trainers candidly share their own life experiences and struggles that have tested them physically and mentally, and they talk about how they’ve used those experiences as motivation to become stronger, more resilient individuals, which is proving very motivating for subscribers.

There are also several series that are purely focused on promoting good mental health, with sessions designed to strengthen the mind through motivational messages, meditation, mindfulness, self-compassion and sleep.

Available on the Freemotion 22 SERIES – the only interactive, connected commercial cardio experience – iFit has also created a Mindfulness & Self-Compassion Series and a Motivational HIIT Series.

“The fitness brands and operators that harness the power of technology to enhance human connection, while contributing to the whole-person health of the member through multidimensional experiences that combine different elements of physical and mental health, will be the ones to come out on top,” insists Ali.

“As we enter the new fitness age, it’s time to get intentional with wellbeing to build a stronger, more engaging, life-changing offering for members.”

To learn more about how the iFit-powered 22 SERIES can enhance the whole-person health of your members, driving engagement and retention, visit Freemotion's website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
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For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Salt therapy products
Saltability: Salt therapy products
Exercise equipment
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Kemitron GmbH: Hydrotherapy / spa fragrances
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Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Strengthening your mind...one work out at a time

The fitness brands and operators that harness the power of technology to enhance human connection will be the ones to come out on top.
– Tony Ali, UK country manager for Freemotion Fitness

There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?

Otherwise, we’d still be exercising to music pumping from Walkman cassette players attached to our running shorts.

Today’s consumers demand innovation, seek the unique and settle for nothing less than game-changing.

If your business doesn't deliver in these areas, many won’t hesitate to find one that does. Loyalty – now more than ever – is something you earn by remaining at the sharp edge of innovation, delivering experiences that engage and can’t be found elsewhere.

“Wellbeing has been a buzz word for some time, but now it's the word,” says Tony Ali, UK country manager for Freemotion Fitness.

“To engage this new generation of uber health-conscious consumers, we, as an industry, must place holistic health wellbeing, front and centre of the products, services and experiences we offer.

“Savvy consumers will sniff out companies where customer wellbeing is an afterthought and will go looking for the more authentic brands that clearly make this a priority.”

iFit – the world’s leading fitness streaming platform – was created to bring together those who want to invest in themselves, and epitomises a truly holistic approach to health and wellbeing.

There are many ways in which iFit develops a more holistic approach to health and wellbeing. In the Heart To Heart Series, iFit trainers candidly share their own life experiences and struggles that have tested them physically and mentally, and they talk about how they’ve used those experiences as motivation to become stronger, more resilient individuals, which is proving very motivating for subscribers.

There are also several series that are purely focused on promoting good mental health, with sessions designed to strengthen the mind through motivational messages, meditation, mindfulness, self-compassion and sleep.

Available on the Freemotion 22 SERIES – the only interactive, connected commercial cardio experience – iFit has also created a Mindfulness & Self-Compassion Series and a Motivational HIIT Series.

“The fitness brands and operators that harness the power of technology to enhance human connection, while contributing to the whole-person health of the member through multidimensional experiences that combine different elements of physical and mental health, will be the ones to come out on top,” insists Ali.

“As we enter the new fitness age, it’s time to get intentional with wellbeing to build a stronger, more engaging, life-changing offering for members.”

To learn more about how the iFit-powered 22 SERIES can enhance the whole-person health of your members, driving engagement and retention, visit Freemotion's website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
Related news

iFit: your readymade omnichannel fitness solution

16 Apr 2021
With gyms and leisure centres in England reopened, and the rest of the UK due ...

Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention

12 Jan 2021
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry ...

Storytelling - the future of fitness content

23 Dec 2020
Heading into 2021, storytelling will be a key trend among fitness content creators and connected ...

Product innovation

Smartech, the destination for innovation in exclusive partnership with the best department stores around the
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss
As an integral part of the first team's training programme, Power Plate is supporting the
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of
Over the last year, fitness and wellness organisations have faced challenges like never before. When
Miha Bodytec GmbH
Miha Bodytec GmbH
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
With the current pandemic and the nation becoming more focused on their own health, InBody
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry,
Myzone is delivering free online PE lessons for families via its MZ-Remote platform, every weekday
Power Plate Pulse is a powerful yet whisper-quiet handheld targeted vibration product, designed to help
Bringing strength equipment back to basics, Pulse Fitness has launched a Classic Strength Line which
Advance Gym
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Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000,
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which
Fitness start-up, Inspace, has revealed plans to launch a new brand, website and social channels.
For over 30 years, ASPA International has designed and built high-quality spas for the hotel,
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the
Crown Sport Lockers (UK) Ltd
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Safety, quality of service, and member engagement are key in order to offer a unique
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
Heading into 2021, storytelling will be a key trend among fitness content creators and connected
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Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
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Featured supplier news
Featured supplier news: Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
Featured supplier news
Featured supplier news: Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Salt therapy products
Saltability: Salt therapy products
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
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Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
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