The énergie Fitness Club Andover, Hampshire, part of the énergie group, has partnered with SHOKK to launch S.A.S. (SHOKK Activity Solutions).

SAS is a full package of support on studio or general programming designed around young people. It provides operators with a cost-effective, low risk strategy, which acts as a road map for a facility over a 12 month period.

SAS also provides the tools to effectively maximise the delivery of a youth timetable or programme and uses SHOKK's extensive expertise in the youth sector to help launch, market and promote the offering to the target audience.

Classes are categorised and broken down to match the requirements of the youth demographic - helping retention levels to stay high and ultimately increase revenue.

According to Kieran Murphy, SHOKK's marketing director: "Whether referring to younger children or teenagers, for too long programming for this demographic has been treated as an afterthought! However, more and more operators are now realising that an effective youth provision is vital in the battle for retention and as a key point of differentiation in an increasingly competitive market."

Andy White, Andover club owner, added: "There is a huge market in the family and youth sector that we have not fully tapped into yet and I see SHOKK's SAS programme as an ideal solution for this. I have been very impressed by SHOKK's professionalism and knowledge in this area and I am looking forward to working closely with them."