GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Reebok launches 'sneaker sharing' initiative to encourage people to get moving

Commuters in the Swedish capital of Stockholm are used to the rows of colourful, rental e-scooters dotted around town. Recently though, the scooters were joined by Reebok To Go – an initiative to get anyone and everyone to hire brand new pairs of shoes fitted with GPS for free.

The soles of the shoes also have a GPS tag, so each pair can be tracked on a map

The new "Sneaker Sharing" initiative has been designed to challenge people with the tagline of "Why ride when you can use your feet?”. Reebok To Go works in a similar way to rental scooters. The shoes are equipped with a QR- Code you simply scan with your phone. Once you have entered your details, it's just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map.

Behind all of this is the recent focus in Sweden on how moving can affect wellbeing. Doctor and author Anders Hansen discussed the benefits of training for mental health earlier this year, which became one of the year's most listened-to programmes on Swedish Radio.

It follows statistics from the WHO, which showed that a quarter of Swedes do not get enough exercise. "People are moving around less, which negatively impacts their health," said Nicolas Nath, Nordic brand director at Reebok.

"As mental health problems grow – especially among younger people – this can cause serious problems. E-scooters have evolved from being a fun, new thing into the de facto mode of city transportation. So we saw an opportunity to remind people how beneficial it is to move around more. You don't need hours at the gym – you just need a pair of shoes."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Reebok UK
A wide range of fitness equipment.
Address
Moor Lane Mill, Lancaster LA1 1GF, Lancashire
Telephone
+44 (0)1524 580100
Commuters in the Swedish capital of Stockholm are used to the rows of colourful, rental e- scooters dotted around town.
imagesX/THUMB344337_380107_622976.jpg

Product innovation

Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than
Everyone Active has signed a number of new deals which will see the operator strengthen
Health and wellness tech start-up Puraclenz has launched a collection of ionic air and surface
Myzone has announced it's partnering with Wigan Warriors as the rugby club’s official heart rate
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce
fibodo Limited
fibodo Limited
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and
The UK has spent most of the year in lockdown but finally, clubs are beginning
Offering red light therapy to your members can create a valuable source of secondary spend,
Smartech, the destination for innovation in exclusive partnership with the best department stores around the
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been
JP Lennard
JP Lennard
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in
With gyms and leisure centres in England reopened, and the rest of the UK due
Safety, quality of service, and member engagement are key in order to offer a unique
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss
As an integral part of the first team's training programme, Power Plate is supporting the
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000,
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 1,885
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Reebok launches 'sneaker sharing' initiative to encourage people to get moving

Commuters in the Swedish capital of Stockholm are used to the rows of colourful, rental e-scooters dotted around town. Recently though, the scooters were joined by Reebok To Go – an initiative to get anyone and everyone to hire brand new pairs of shoes fitted with GPS for free.

The soles of the shoes also have a GPS tag, so each pair can be tracked on a map

The new "Sneaker Sharing" initiative has been designed to challenge people with the tagline of "Why ride when you can use your feet?”. Reebok To Go works in a similar way to rental scooters. The shoes are equipped with a QR- Code you simply scan with your phone. Once you have entered your details, it's just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map.

Behind all of this is the recent focus in Sweden on how moving can affect wellbeing. Doctor and author Anders Hansen discussed the benefits of training for mental health earlier this year, which became one of the year's most listened-to programmes on Swedish Radio.

It follows statistics from the WHO, which showed that a quarter of Swedes do not get enough exercise. "People are moving around less, which negatively impacts their health," said Nicolas Nath, Nordic brand director at Reebok.

"As mental health problems grow – especially among younger people – this can cause serious problems. E-scooters have evolved from being a fun, new thing into the de facto mode of city transportation. So we saw an opportunity to remind people how beneficial it is to move around more. You don't need hours at the gym – you just need a pair of shoes."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Reebok UK
A wide range of fitness equipment.
Address
Moor Lane Mill, Lancaster LA1 1GF, Lancashire
Telephone
+44 (0)1524 580100
Commuters in the Swedish capital of Stockholm are used to the rows of colourful, rental e- scooters dotted around town.
imagesX/THUMB344337_380107_622976.jpg

Product innovation

Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than
Everyone Active has signed a number of new deals which will see the operator strengthen
Health and wellness tech start-up Puraclenz has launched a collection of ionic air and surface
Myzone has announced it's partnering with Wigan Warriors as the rugby club’s official heart rate
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce
fibodo Limited
fibodo Limited
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and
The UK has spent most of the year in lockdown but finally, clubs are beginning
Offering red light therapy to your members can create a valuable source of secondary spend,
Smartech, the destination for innovation in exclusive partnership with the best department stores around the
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been
JP Lennard
JP Lennard
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in
With gyms and leisure centres in England reopened, and the rest of the UK due
Safety, quality of service, and member engagement are key in order to offer a unique
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss
As an integral part of the first team's training programme, Power Plate is supporting the
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000,
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 1,885
Latest News
Reports in today's national media, including the Daily Telegraph and Sky News, suggests the UK ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
Latest News
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the ...
Latest News
The government needs to urgently set out its plans to support physical activity and fitness ...
Latest News
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following ...
HCM Magazine
Supplier showcase
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
Opinion
Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
HCM magazine
HCM People

Ben Alderton

Founder, Solo 60
We see a world where every major city has access to Solo 60
HCM magazine
As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
HCM magazine
Physical activity gives structure and meaning to people’s lives, according to new research
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym