Product innovation
Power Plate's Sno Camp and Virgin Active
A new class has been launched by Power Plate in Virgin Active gyms.
Called Sno Camp, the six-week course prepares participants for the slopes via a range of muscle training exercises.
Using a Power Plate machine and a personal trainer, each 45 minute class gets steadily more intense, to build up clients' balance, stamina and technique and help them to get the most out of their time on the slopes.
The Sno Camp classes are available at Virgin Active gyms until February 2010.
Product innovation
Active IQ: Social media companies should introduce trust mark to fight online fitness misinformation












































