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FITNESS, HEALTH, WELLNESS

Product innovation

Physical Company launches FLOWIN® Friction Training™

Physical Company has launched the FLOWIN® Friction Training™ Concept in the UK, Ireland and Channel Islands.

The FLOWIN® Concept has been created by a group of elite decathletes with an extensive history and competence in medicine, top-level athlete training and healthcare.

The fundamental principles of the FLOWIN® Concept are based on vertically constricted movements over a larger plate, while friction is off-loaded by smaller pads sliding horizontally across the plate. The plate is portable – making it ideal for group formats such as core, circuits and strength training – and also features points of reference for achieving the most from workouts. It can easily be stored and adds a new dimension to group training.

The pad and plate friction has been carefully optimised for a safe yet effective motion, which the exerciser is able to fully master by simply altering the amount of applied pressure on the pads.

The FLOWIN® products have a wide range of uses by a variety of different people – from professional athletes to personal trainers and gym goers – while the kit can also be used for rehabilitation purposes within healthcare programmes. The FLOWIN® plate can also be used to introduce children to strength training.

For the physiotherapist and patient, the FLOWIN® training modes offer active flexibility training at its best. Friction Training™ with the FLOWIN® device offers a comprehensive support system of rehabilitation. Safe stabilisation exercises can be performed, as well as maintaining the workload, even at the end of the ROM (range of motion).

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has launched the FLOWIN® Friction Training™ Concept in the UK, Ireland and Channel Islands.
250210-flowin.gif

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Product innovation

Physical Company launches FLOWIN® Friction Training™

Physical Company has launched the FLOWIN® Friction Training™ Concept in the UK, Ireland and Channel Islands.

The FLOWIN® Concept has been created by a group of elite decathletes with an extensive history and competence in medicine, top-level athlete training and healthcare.

The fundamental principles of the FLOWIN® Concept are based on vertically constricted movements over a larger plate, while friction is off-loaded by smaller pads sliding horizontally across the plate. The plate is portable – making it ideal for group formats such as core, circuits and strength training – and also features points of reference for achieving the most from workouts. It can easily be stored and adds a new dimension to group training.

The pad and plate friction has been carefully optimised for a safe yet effective motion, which the exerciser is able to fully master by simply altering the amount of applied pressure on the pads.

The FLOWIN® products have a wide range of uses by a variety of different people – from professional athletes to personal trainers and gym goers – while the kit can also be used for rehabilitation purposes within healthcare programmes. The FLOWIN® plate can also be used to introduce children to strength training.

For the physiotherapist and patient, the FLOWIN® training modes offer active flexibility training at its best. Friction Training™ with the FLOWIN® device offers a comprehensive support system of rehabilitation. Safe stabilisation exercises can be performed, as well as maintaining the workload, even at the end of the ROM (range of motion).

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has launched the FLOWIN® Friction Training™ Concept in the UK, Ireland and Channel Islands.
250210-flowin.gif

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Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
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A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
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HCM People

Shaun Grove

Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
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Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
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Company profiles
Company profile: Active IQ
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, Active IQ offers over ...
Company profiles
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Catalogue Gallery
Click on a catalogue to view it online
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Alliance Leisure Services (Design, Build and Fund) press release: Studio transformation completed at Burscough Wellbeing and Leisure Hub
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Featured press releases
Pure Energy Music press release: Could you be the last one standing? The new 3½-minute fitness challenge everyone's talking about
#HoldThatBody is a new 3½-minute fitness challenge inviting people everywhere to put their strength, determination and staying power to the test. All you need is a squat or a press- up, one specially engineered soundtrack and the determination not to give up.
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SpiviTech: Fitness tracking platform
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Miele Company Limited: Industrial washing machines
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MSpa International Ltd: Hot tubs
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