Global fitness company RFE International has chosen Physical Company as a distributor for Reebok’s new Professional line of fitness equipment. Physical Company has previously worked with RFE to offer a selection of Reebok’s home-use products. Leaders in forward thinking fitness equipment, Physical Company will be one of a handful of fitness suppliers to offer Reebok’s new Professional equipment encompassing products from the yoga, balance & recovery, aerobic and strength ranges.

“We understand the importance of working alongside well established fitness suppliers like Physical Company”, says Chris Melly, UK professional sales manager at RFE International. “The Reebok brand is all about motivational fitness which transpires through our new range in attractive colour schemes and a gritty edge. Our range is designed for studios and functional training areas which capitalises on the latest fitness trends. We know that Physical Company will represent and support the brand through its experience in the commercial market and with its exceptionally high service levels.”

The Reebok Professional line will complement the existing 1900 products in the Physical Company catalogue, providing customers with a wider choice for studio and gym use. This will include the Reebok Core Board from the balance range, high density gym balls from the aerobic range and Reebok’s most recognised product in the industry - the Reebok Step. Further products include medicine balls, yoga blocks and mats.

For more information visit www.physicalcompany.co.uk