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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Life Fitness extends partnership as official supplier to Williams Racing

Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.

Now in its sixth year, the partnership will see the continuation of Life Fitness as official fitness equipment supplier to the British-based Formula One team for the next five years.

As part of the extended agreement, the gym onsite at the Williams headquarters will be refurbished with the latest equipment from the Life Fitness Family of Brands, which includes Life Fitness, Hammer Strength, Cybex and ICG.

The training facility will be used by Williams’ staff, including the team’s drivers George Russell and Nicholas Latifi, when onsite at the team’s base in Oxfordshire, UK.

The upgraded facility will also become the fourth Life Fitness Experience Hub, joining sites in Chicago, Barcelona and Hong Kong as part of the equipment manufacturer’s dedication to creating a benchmark in innovation in the world of fitness.

Each Experience Hub is uniquely designed to showcase the future of equipment, digital connectivity, and fitness experiences, with visitors invited to learn more about industry trends and solutions onsite at Williams HQ.

James Bower, commercial director for Williams Racing, said: “As a Formula One team, performance and innovation are at the core of what we do, so we’re pleased to be extending our partnership with Life Fitness and to continue providing state of the art fitness equipment to all our staff in our gym and training facilities here at the factory.”

Frank van de Ven, vice-president international for Life Fitness, said: “Our partnership with Williams Racing is one with many shared values.

“Innovation, excellence, world-class engineering and performance are principles that are at the core of both organisations, and we’re very proud to continue our relationship with a team with such a strong heritage in Formula One.”

Van de Ven added, “The partnership provides us with the opportunity to not only showcase our work in elite sport but also in corporate fitness, as we work with the Williams team to deliver an upgraded facility to support the health and wellbeing of all its staff.”

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Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Address
Queen Adelaide, Ely, Cambridgeshire CB7 4UB
Telephone
+44 (0)1353 666017
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
2021/THUMB348758_624888_362815.jpg

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Product innovation

Life Fitness extends partnership as official supplier to Williams Racing

Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.

Now in its sixth year, the partnership will see the continuation of Life Fitness as official fitness equipment supplier to the British-based Formula One team for the next five years.

As part of the extended agreement, the gym onsite at the Williams headquarters will be refurbished with the latest equipment from the Life Fitness Family of Brands, which includes Life Fitness, Hammer Strength, Cybex and ICG.

The training facility will be used by Williams’ staff, including the team’s drivers George Russell and Nicholas Latifi, when onsite at the team’s base in Oxfordshire, UK.

The upgraded facility will also become the fourth Life Fitness Experience Hub, joining sites in Chicago, Barcelona and Hong Kong as part of the equipment manufacturer’s dedication to creating a benchmark in innovation in the world of fitness.

Each Experience Hub is uniquely designed to showcase the future of equipment, digital connectivity, and fitness experiences, with visitors invited to learn more about industry trends and solutions onsite at Williams HQ.

James Bower, commercial director for Williams Racing, said: “As a Formula One team, performance and innovation are at the core of what we do, so we’re pleased to be extending our partnership with Life Fitness and to continue providing state of the art fitness equipment to all our staff in our gym and training facilities here at the factory.”

Frank van de Ven, vice-president international for Life Fitness, said: “Our partnership with Williams Racing is one with many shared values.

“Innovation, excellence, world-class engineering and performance are principles that are at the core of both organisations, and we’re very proud to continue our relationship with a team with such a strong heritage in Formula One.”

Van de Ven added, “The partnership provides us with the opportunity to not only showcase our work in elite sport but also in corporate fitness, as we work with the Williams team to deliver an upgraded facility to support the health and wellbeing of all its staff.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Address
Queen Adelaide, Ely, Cambridgeshire CB7 4UB
Telephone
+44 (0)1353 666017
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
2021/THUMB348758_624888_362815.jpg

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After more than 28 years of successful growth and development, and over 50,000 learners trained,
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True Fitness, manufacturer of commercial cardio and strength equipment since 1981, has appointed Matt Hacker
Anytime Fitness has partnered with Vycel to create a safe and disinfected environment, free of
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
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Innovatise UK Ltd
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2021 has been dubbed the year of the ‘Great Resignation’, with numerous people in the
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Moving into a new era of health and wellness, Power Plate has extended their popular
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Active IQ has won the Exporter of the Year award at the sixth annual FAB
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A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
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