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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Innovative hydration for gyms

Surrey-based startup The Vitapure Drinks Company is launching its Vitastream Drink Station at BodyPower’s BP Fitness Trade Show at the NEC in September.

Founder and managing director Ian Webb has more than a decade’s experience in workplace hydration solutions, and with water systems now an established part of most public and private locations, Webb identified the need for something more appealing than just water.

“Water is accepted by most people as the most refreshing way to keep hydrated and quench your thirst; however, it can be – dare I say it – a bit boring and un-exciting,” said Webb. “Hence my search for a system which could supply flavoured water in a cost-effective, convenient and most importantly, healthy way.”

Webb’s research took him all over Europe until he found a German manufacturer who ticked all the boxes.

“Having been involved in the industry for many years, I knew what I wanted: a reliable, high-quality dispense system combined with zero sugar, low-calorie and delicious fruit-flavoured drinks,” said Webb.

The product has been established in Germany for ten years, and is now being rolled out throughout Europe, with The Vitapure Drinks Company selected to introduce it to the UK market.

“I was delighted to be awarded the lucrative UK market for the system, as we have the largest number of gyms in Europe here,” said Webb.

Together with the manufacturer, they formed a team to come up with the subscription-based payment system for gyms and health clubs.

Owners or manufacturers installing a Vitastream Drink Station provide their members with a convenient, tangible and healthy benefit, while generating substantial and sustainable additional income. The unit also contributes to a positive environmental message, reducing carbon footprint by eliminating the need for packaged drinks.

Paying a low monthly subscription – which can often be part of general membership – gym and health club members save money when compared what they’d spend on bottled or canned drinks, and they also have access to limitless great-tasting drinks and have no need to carry cash.

“The beauty of this unique hydration concept is that it helps gym members achieve their fitness goals, and rewards the forward-thinking gyms with additional revenue,” said Webb. “I love working alongside gym owners and managers to not only improve their bottom line, but also help their customers become more hydrated with delicious flavoured water. It’s a win-win.”

The Vitastream Drink Station has a small footprint at less than one square metre, and needs only a power supply, water supply and internet connection – with which stock levels can be monitored and problems solved, remotely. The base of the unit can be fully branded, as can the graphics and movies on the touch-screen – which can also be used to display additional information.

Visit BodyPower’s BP Fitness Trade Show at the NEC in September to see the Vitastream Drink Station in action! Stand #H78.

Company Details
Vitapure Drinks Company
Address
11 Riverside Park Industrial Estate Dogflud Way, Farnham, Surrey GU9 7UG
Telephone
01252597993
Surrey-based startup The Vitapure Drinks Company is launching its Vitastream Drink Station at BodyPower’s BP Fitness Trade Show at the NEC in September.
351064_584811.jpg

Product innovation

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Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Exercise equipment
Power Plate: Exercise equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Innovative hydration for gyms

Surrey-based startup The Vitapure Drinks Company is launching its Vitastream Drink Station at BodyPower’s BP Fitness Trade Show at the NEC in September.

Founder and managing director Ian Webb has more than a decade’s experience in workplace hydration solutions, and with water systems now an established part of most public and private locations, Webb identified the need for something more appealing than just water.

“Water is accepted by most people as the most refreshing way to keep hydrated and quench your thirst; however, it can be – dare I say it – a bit boring and un-exciting,” said Webb. “Hence my search for a system which could supply flavoured water in a cost-effective, convenient and most importantly, healthy way.”

Webb’s research took him all over Europe until he found a German manufacturer who ticked all the boxes.

“Having been involved in the industry for many years, I knew what I wanted: a reliable, high-quality dispense system combined with zero sugar, low-calorie and delicious fruit-flavoured drinks,” said Webb.

The product has been established in Germany for ten years, and is now being rolled out throughout Europe, with The Vitapure Drinks Company selected to introduce it to the UK market.

“I was delighted to be awarded the lucrative UK market for the system, as we have the largest number of gyms in Europe here,” said Webb.

Together with the manufacturer, they formed a team to come up with the subscription-based payment system for gyms and health clubs.

Owners or manufacturers installing a Vitastream Drink Station provide their members with a convenient, tangible and healthy benefit, while generating substantial and sustainable additional income. The unit also contributes to a positive environmental message, reducing carbon footprint by eliminating the need for packaged drinks.

Paying a low monthly subscription – which can often be part of general membership – gym and health club members save money when compared what they’d spend on bottled or canned drinks, and they also have access to limitless great-tasting drinks and have no need to carry cash.

“The beauty of this unique hydration concept is that it helps gym members achieve their fitness goals, and rewards the forward-thinking gyms with additional revenue,” said Webb. “I love working alongside gym owners and managers to not only improve their bottom line, but also help their customers become more hydrated with delicious flavoured water. It’s a win-win.”

The Vitastream Drink Station has a small footprint at less than one square metre, and needs only a power supply, water supply and internet connection – with which stock levels can be monitored and problems solved, remotely. The base of the unit can be fully branded, as can the graphics and movies on the touch-screen – which can also be used to display additional information.

Visit BodyPower’s BP Fitness Trade Show at the NEC in September to see the Vitastream Drink Station in action! Stand #H78.

Company Details
Vitapure Drinks Company
Address
11 Riverside Park Industrial Estate Dogflud Way, Farnham, Surrey GU9 7UG
Telephone
01252597993
Surrey-based startup The Vitapure Drinks Company is launching its Vitastream Drink Station at BodyPower’s BP Fitness Trade Show at the NEC in September.
351064_584811.jpg

Product innovation

A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part
Myzone is excited to announce that fitness innovation and technology expert, Leon Rudge, is joining
CryoAction has unveiled a new range of electric cryotherapy chambers with temperatures reaching as low
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million
In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers
Local leisure provider Everyone Active is playing its part in helping get sports kit to
Les Mills
Les Mills
Suffice to say that the pandemic has completely changed the way fitness professionals work and
Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access
PaviFLEX UK offers specialised technical support to help you create your gym or training area
Luxury fitness equipment supplier PENT Fitness has launched its portable multifunction SOPHIA fitness unit, designed
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our
Let’s talk about Orbit4 – the secret behind successful gyms. Gym operators have described Orbit4
Ineos Hygienics will be on hand at the Formula 1 Pirelli British Grand Prix this
Miha Bodytec GmbH
Miha Bodytec GmbH
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are
Ojmar has launched OCS SMART, a next-generation smart lock that can be controlled via a
During lockdown clients have had more time to self-reflect than ever before. As a result,
Eleiko’s Öppen Collars have been designed to easily secure barbell weights, for improved performance and
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff
Service men and women across the country are being invited to get active for free
Innovatise UK Ltd
Innovatise UK Ltd
Power Plate has teamed up with Myzone to provide its community with new class experiences
After months of lockdown, people all over the world are returning to the gym with
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which
FIBO Exhibition
FIBO Exhibition
1 - 20 of 1,913
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Insight
Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports
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Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
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This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
Featured supplier news
Featured supplier news: GLL Better UK App passes 1 million downloads
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019.
Featured supplier news
Featured supplier news: Are traditional gyms going to war with smart gyms?
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Exercise equipment
Power Plate: Exercise equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
Les Mills International