In response to demand for treatments specifically made for men, Gentlemen’s Tonic has launched the first of three new facials, including an Advanced Anti-Aging Facial, a Tonic Detox Facial and a Tonic Hydrate Facial.

The facials are based on a proprietary cosmeceutical solution that marries cosmetic and pharmaceutical properties to produce transformative results.

The Gentlemen’s Tonic range consists of 19 facial products and is developed with men’s skin and needs in mind. All products feature natural, active ingredients and are free from synthetic materials and chemical additives, including parabens.

The range consists of a combination of peptide and amino acids, bio-available nutrients, intelligent proteins and hyaluronic acids; it is fuss-free and easy-to-use. The treatment guidelines are kept purposely simple to follow, yet adaptable, allowing clients to have a bespoke facial.

“Having listened carefully to both our clients and international spa partners, it became evident than an exclusive men’s beauty range was not just a possibility, but a necessity,” said Lucy Bonici-Truefitt, special projects manager. “After three years of intensive product development, we are extremely excited to be launching this exclusively unique, results-driven cosmeceutical men’s beauty range.“

The professional range will be followed by the company’s advanced retail range to be launched in October 2015.