Product innovation
Gamified challenges maintain high levels of engagement and keep members on track
GoXPro, creator of SaaS solutions for personal training, has launched a ‘digitalised challenges’ feature. The new offering is designed to enhance consumer engagement and retention, while also generating new personal training clients and corporate leads.
Using igitalised challenges, health clubs can create and share customised, gamified challenges to boost motivation and keep members on track. Real-time leaderboards – accessible in-club and in-app – enable participants to track progress and compare results.
PTs can benefit from the new feature, as the more competitive environment increases demand for their services and participants seek guidance to improve their performance.
Evolution Wellness, one of the largest health and fitness operators in South East Asia, is rolling out GoXPro’s Digitalised Challenges to its Fitness First and Celebrity Fitness clubs in five different countries. Over 1,000 people have already signed up for Malaysia’s country-wide 90-day Body Transformation Challenge.
Product innovation
Active IQ: Social media companies should introduce trust mark to fight online fitness misinformation















































