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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Funxtion collaborates with global experts to explore the future of digital fitness

The sense of belonging and community driven by an in-person experience has been the backbone of our success and will continue to be our core strength
– Ernst De Neef

In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.

“As the world plunged into lockdown and people were ordered to ‘stay home’, the value of a digital offer became undeniable,” says Ernst De Neef, CEO at FunXtion.

“The world had changed forever and the sector needed to adapt at lightening pace in order to maintain its relevance in the market.

“At FunXtion we have always believed that collaboration is key to success. As a result, we were quick to instigate a global digital discussion between facility operators and experts to explore how the consumers new-found enthusiasm for streamed content and digital capabilities would impact our product and service provision as we navigate our way through this pandemic and beyond.”

A report – The Acceleration of Digital Fitness: reconciling physical and virtual spaces – was produced as a direct interpretation of discussions to give access to the thoughts and insights of industry leaders.

The document has been divided into three core sections: Assessing the impact of COVID-19 on the physical activity sector; Opportunities and challenges for digitalisation transformation and Responding to a changed consumer economy.

De Neef continues: “The encouraging takeaway is there is a huge level of optimism for the future. Covid-19 has accelerated what was inevitable. Commerce is no longer driven by industry, it is driven by the consumer.

“Our industry has had the technological and digital capability to extend the member experience beyond the brick and mortar of our facilities for many years but we lacked the impetus to instigate change. Now we have been forced to act and we have done so with passion, enthusiasm and commitment. As a result, our offer will be much more resilient for the future.

“Within our discussion groups there was an overwhelming belief that there will remain a demand for physical training spaces moving forwards. Consumers will now expect wraparound support but it is the sense of belonging and community driven by an in-person experience that has been the backbone of our success and this will continue to be our core strength. The provision of a digital offer, enabling access to fitness content and coaching will become the new base level expectation but people will still crave the opportunity to train in a physical space.

“One of the main challenges posed by digitalisation is how to position the out-of-club services. Should these be incorporated as part of the membership fee, creating added-value or can clubs expect to position digital services as a revenue driver? This topic created an interesting debate. The report outlines the main options and looks at the merits of each, helping operators to decide on the best positioning for their brand.”

Speaking about the report, David Gerrish, head of digital transformation at ukactive, adds: “The digitalisation of the fitness and leisure sector has accelerated five years in just five months.

“Operators who reaped the biggest benefits were those who had already established digital as a key component of their product offering. This report is an important piece of thought leadership for businesses across the industry seeking to react to market trends and better meet the needs of their customers. It’s now up to the fitness industry to build on these insights to strengthen their brands and relationships with their members.”

Download the report here.

FunXtion has also developed two Playbooks with supporting materials to help operators which will be available soon at www.funxtion.com :

Discussion and contributors:

  • • Ernst De Neef, CEO, FunXtion
  • • Fahad Alhagbani, co founder and CEO Armah Sports Company
  • • Sophie Lawler, CEO Total Fitness
  • • Sander Van De Born, chief marketing and technology officer, Goodlife Fitness
  • • Richard Earney, national programme director, Midtown Athletic
  • • Jamie Cartwright, co-founder, Box-12
  • • Kacy Harding, Global vice president, consumer solutions, Culligan International
  • • John Nasta, director, Retention Solutions
  • • David Gerrish, head of digital transformation, ukactive
  • • Joyce Power, marketing lead, FunXtion

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
FunXtion
FunXtion was founded by Mendel Witzenhausen and Ernst de Neef in 2011 with the belief that fitness should be made fun and playful.
Address
Sloterweg 796, 1066 CN, Amsterdam, The Netherlands
Telephone
+31 (0)20 2135000
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Diary dates
01-03 Feb 2022
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Diary dates
07-10 Apr 2022
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Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
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tbc, Dunedin, New Zealand
Diary dates

Product innovation

Funxtion collaborates with global experts to explore the future of digital fitness

The sense of belonging and community driven by an in-person experience has been the backbone of our success and will continue to be our core strength
– Ernst De Neef

In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.

“As the world plunged into lockdown and people were ordered to ‘stay home’, the value of a digital offer became undeniable,” says Ernst De Neef, CEO at FunXtion.

“The world had changed forever and the sector needed to adapt at lightening pace in order to maintain its relevance in the market.

“At FunXtion we have always believed that collaboration is key to success. As a result, we were quick to instigate a global digital discussion between facility operators and experts to explore how the consumers new-found enthusiasm for streamed content and digital capabilities would impact our product and service provision as we navigate our way through this pandemic and beyond.”

A report – The Acceleration of Digital Fitness: reconciling physical and virtual spaces – was produced as a direct interpretation of discussions to give access to the thoughts and insights of industry leaders.

The document has been divided into three core sections: Assessing the impact of COVID-19 on the physical activity sector; Opportunities and challenges for digitalisation transformation and Responding to a changed consumer economy.

De Neef continues: “The encouraging takeaway is there is a huge level of optimism for the future. Covid-19 has accelerated what was inevitable. Commerce is no longer driven by industry, it is driven by the consumer.

“Our industry has had the technological and digital capability to extend the member experience beyond the brick and mortar of our facilities for many years but we lacked the impetus to instigate change. Now we have been forced to act and we have done so with passion, enthusiasm and commitment. As a result, our offer will be much more resilient for the future.

“Within our discussion groups there was an overwhelming belief that there will remain a demand for physical training spaces moving forwards. Consumers will now expect wraparound support but it is the sense of belonging and community driven by an in-person experience that has been the backbone of our success and this will continue to be our core strength. The provision of a digital offer, enabling access to fitness content and coaching will become the new base level expectation but people will still crave the opportunity to train in a physical space.

“One of the main challenges posed by digitalisation is how to position the out-of-club services. Should these be incorporated as part of the membership fee, creating added-value or can clubs expect to position digital services as a revenue driver? This topic created an interesting debate. The report outlines the main options and looks at the merits of each, helping operators to decide on the best positioning for their brand.”

Speaking about the report, David Gerrish, head of digital transformation at ukactive, adds: “The digitalisation of the fitness and leisure sector has accelerated five years in just five months.

“Operators who reaped the biggest benefits were those who had already established digital as a key component of their product offering. This report is an important piece of thought leadership for businesses across the industry seeking to react to market trends and better meet the needs of their customers. It’s now up to the fitness industry to build on these insights to strengthen their brands and relationships with their members.”

Download the report here.

FunXtion has also developed two Playbooks with supporting materials to help operators which will be available soon at www.funxtion.com :

Discussion and contributors:

  • • Ernst De Neef, CEO, FunXtion
  • • Fahad Alhagbani, co founder and CEO Armah Sports Company
  • • Sophie Lawler, CEO Total Fitness
  • • Sander Van De Born, chief marketing and technology officer, Goodlife Fitness
  • • Richard Earney, national programme director, Midtown Athletic
  • • Jamie Cartwright, co-founder, Box-12
  • • Kacy Harding, Global vice president, consumer solutions, Culligan International
  • • John Nasta, director, Retention Solutions
  • • David Gerrish, head of digital transformation, ukactive
  • • Joyce Power, marketing lead, FunXtion

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
FunXtion
FunXtion was founded by Mendel Witzenhausen and Ernst de Neef in 2011 with the belief that fitness should be made fun and playful.
Address
Sloterweg 796, 1066 CN, Amsterdam, The Netherlands
Telephone
+31 (0)20 2135000
Related news

Humanising the member app experience

04 Oct 2021
FunXtion has upgraded its White Label Member App with a raft of new features to ...

FunXtion enhance interactive workouts with the launch of Virtual Player

22 Jun 2021
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which ...

FunXtion makes fitness as integral to life as brushing your teeth

30 Sep 2019
FunXtion delivers a complete, wrap-around exercise experience. Utilising the very latest in digital technology, FunXtion ...

Product innovation

Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Everyone Active has joined forces with EXi, the award-winning app which is a UKCA marked
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part
Les Mills
Les Mills
An iconic Dutch fitness centre that first opened 32 years ago has received an extensive
FunXtion has upgraded its White Label Member App with a raft of new features to
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t
Myzone is excited to announce that fitness innovation and technology expert, Leon Rudge, is joining
CryoAction has unveiled a new range of electric cryotherapy chambers with temperatures reaching as low
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
The first énergie Fitness club in Spain has opened in partnership with Core Health &
Suffice to say that the pandemic has completely changed the way fitness professionals work and
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation
In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers
The best in class of the physical activity sector have been revealed at the ukactive
Local leisure provider Everyone Active is playing its part in helping get sports kit to
“At least 40 per cent of all businesses will die in the next 10 years
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio
Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers
FreeMotion Fitness
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Featured supplier news: FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Featured supplier news
Featured supplier news: Pulse Fitness appointed as preferred fitness supplier to Telford & Wrekin Leisure
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Octane Fitness: Fitness equipment
Exercise equipment
Power Plate: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
trade associations
International SPA Association - iSPA: trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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