GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FreeMotion Fitness
FreeMotion Fitness
FreeMotion Fitness
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Funxtion collaborates with global experts on white paper exploring digital in the future of fitness

The sense of belonging and community driven by an in-person experience has been the backbone of our success and will continue to be our core strength
– Ernst De Neef

In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.

“As the world plunged into lockdown and people were ordered to ‘stay home’, the value of a digital offer became undeniable,” says Ernst De Neef, CEO at FunXtion.

“The world had changed forever and the sector needed to adapt at lightening pace in order to maintain its relevance in the market.

“At FunXtion we have always believed that collaboration is key to success. As a result, we were quick to instigate a global digital discussion between facility operators and experts to explore how the consumers new-found enthusiasm for streamed content and digital capabilities would impact our product and service provision as we navigate our way through this pandemic and beyond.”

A White Paper – The Acceleration of Digital Fitness: reconciling physical and virtual spaces – was produced as a direct interpretation of discussions to give access to the thoughts and insights of industry leaders.

The document has been divided into three core sections: Assessing the impact of Covid-19 on the physical activity sector; Opportunities and challenges for digitalisation transformation and Responding to a changed consumer economy.

De Neef continues: “The encouraging takeaway is there is a huge level of optimism for the future. Covid-19 has accelerated what was inevitable. Commerce is no longer driven by industry, it is driven by the consumer.

“Our industry has had the technological and digital capability to extend the member experience beyond the brick and mortar of our facilities for many years but we lacked the impetus to instigate change. Now we have been forced to act and we have done so with passion, enthusiasm and commitment. As a result, our offer will be much more resilient for the future.

“Within our discussion groups there was an overwhelming belief that there will remain a demand for physical training spaces moving forwards. Consumers will now expect wraparound support but it is the sense of belonging and community driven by an in-person experience that has been the backbone of our success and this will continue to be our core strength. The provision of a digital offer, enabling access to fitness content and coaching will become the new base level expectation but people will still crave the opportunity to train in a physical space.

“One of the main challenges posed by digitalisation is how to position the out-of-club services. Should these be incorporated as part of the membership fee, creating added-value or can clubs expect to position digital services as a revenue driver? This topic created an interesting debate. The White Paper outlines the main options and looks at the merits of each, helping operators to decide on the best positioning for their brand.”

Speaking about the White Paper, David Gerrish, Head of Digital Transformation at ukactive, adds: “The digitalisation of the fitness and leisure sector has accelerated five years in just five months.

“Operators who reaped the biggest benefits were those who had already established digital as a key component of their product offering. This white paper is an important piece of thought leadership for businesses across the industry seeking to react to market trends and better meet the needs of their customers. It’s now up to the fitness industry to build on these insights to strengthen their brands and relationships with their members.”

Download the White Paper here.

FunXtion has also developed two Playbooks with supporting materials to help operators which will be available soon at www.funxtion.com :

Discussion and White Paper Contributors:

  • • Ernst De Neef, CEO, FunXtion
  • • Fahad Alhagbani, Co Founder and CEO Armah Sports Company
  • • Sophie Lawler, CEO Total Fitness
  • • Sander Van De Born, Chief Marketing and Technology Officer, Goodlife Fitness
  • • Richard Earney, National Programme Director, Midtown Athletic
  • • Jamie Cartwright, Co-Founder, Box-12
  • • Kacy Harding, Global Vice President, Consumer Solutions, Culligan International
  • • John Nasta, Director, Retention Solutions
  • • David Gerrish, Head of Digital Transformation at ukactive
  • • Joyce Power, FunXtion Marketing Lead

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
FunXtion
FunXtion was founded by Mendel Witzenhausen and Ernst de Neef in 2011 with the belief that fitness should be made fun and playful.
Address
Wibautstraat 224, 1097 DN, Amsterdam, The Netherlands
Telephone
+31 (0)20 2135000
Related news

FunXtion makes fitness as integral to life as brushing your teeth

30 Sep 2019
FunXtion delivers a complete, wrap-around exercise experience. Utilising the very latest in digital technology, FunXtion ...

FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time

23 Aug 2019
FunXtion, experts in digital interactive fitness, has introduced its' first new Online Coaching Tool, an ...

Funxtion's experiential multi-screen solution 'engages members and supports trainers'

11 Jun 2019
Interactive digital fitness creator Funxtion has launched the Funxtion Experience Multi-Screen Solution. The system, which ...

Product innovation

Smartech, the destination for innovation in exclusive partnership with the best department stores around the
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss
As an integral part of the first team's training programme, Power Plate is supporting the
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of
Over the last year, fitness and wellness organisations have faced challenges like never before. When
Global Wellness Summit
Global Wellness Summit
With gyms and leisure centres in England reopened, and the rest of the UK due
There’s nothing quite like discovering a product that creates a huge impact in our life.
With the current pandemic and the nation becoming more focused on their own health, InBody
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry,
Myzone is delivering free online PE lessons for families via its MZ-Remote platform, every weekday
Power Plate Pulse is a powerful yet whisper-quiet handheld targeted vibration product, designed to help
FIBO Exhibition
FIBO Exhibition
Safety, quality of service, and member engagement are key in order to offer a unique
Bringing strength equipment back to basics, Pulse Fitness has launched a Classic Strength Line which
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which
Fitness start-up, Inspace, has revealed plans to launch a new brand, website and social channels.
For over 30 years, ASPA International has designed and built high-quality spas for the hotel,
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
Advance Gym
Advance Gym
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 1,861
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Featured supplier news
Featured supplier news: Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Management software
Premier Software Solutions: Management software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Funxtion collaborates with global experts on white paper exploring digital in the future of fitness

The sense of belonging and community driven by an in-person experience has been the backbone of our success and will continue to be our core strength
– Ernst De Neef

In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.

“As the world plunged into lockdown and people were ordered to ‘stay home’, the value of a digital offer became undeniable,” says Ernst De Neef, CEO at FunXtion.

“The world had changed forever and the sector needed to adapt at lightening pace in order to maintain its relevance in the market.

“At FunXtion we have always believed that collaboration is key to success. As a result, we were quick to instigate a global digital discussion between facility operators and experts to explore how the consumers new-found enthusiasm for streamed content and digital capabilities would impact our product and service provision as we navigate our way through this pandemic and beyond.”

A White Paper – The Acceleration of Digital Fitness: reconciling physical and virtual spaces – was produced as a direct interpretation of discussions to give access to the thoughts and insights of industry leaders.

The document has been divided into three core sections: Assessing the impact of Covid-19 on the physical activity sector; Opportunities and challenges for digitalisation transformation and Responding to a changed consumer economy.

De Neef continues: “The encouraging takeaway is there is a huge level of optimism for the future. Covid-19 has accelerated what was inevitable. Commerce is no longer driven by industry, it is driven by the consumer.

“Our industry has had the technological and digital capability to extend the member experience beyond the brick and mortar of our facilities for many years but we lacked the impetus to instigate change. Now we have been forced to act and we have done so with passion, enthusiasm and commitment. As a result, our offer will be much more resilient for the future.

“Within our discussion groups there was an overwhelming belief that there will remain a demand for physical training spaces moving forwards. Consumers will now expect wraparound support but it is the sense of belonging and community driven by an in-person experience that has been the backbone of our success and this will continue to be our core strength. The provision of a digital offer, enabling access to fitness content and coaching will become the new base level expectation but people will still crave the opportunity to train in a physical space.

“One of the main challenges posed by digitalisation is how to position the out-of-club services. Should these be incorporated as part of the membership fee, creating added-value or can clubs expect to position digital services as a revenue driver? This topic created an interesting debate. The White Paper outlines the main options and looks at the merits of each, helping operators to decide on the best positioning for their brand.”

Speaking about the White Paper, David Gerrish, Head of Digital Transformation at ukactive, adds: “The digitalisation of the fitness and leisure sector has accelerated five years in just five months.

“Operators who reaped the biggest benefits were those who had already established digital as a key component of their product offering. This white paper is an important piece of thought leadership for businesses across the industry seeking to react to market trends and better meet the needs of their customers. It’s now up to the fitness industry to build on these insights to strengthen their brands and relationships with their members.”

Download the White Paper here.

FunXtion has also developed two Playbooks with supporting materials to help operators which will be available soon at www.funxtion.com :

Discussion and White Paper Contributors:

  • • Ernst De Neef, CEO, FunXtion
  • • Fahad Alhagbani, Co Founder and CEO Armah Sports Company
  • • Sophie Lawler, CEO Total Fitness
  • • Sander Van De Born, Chief Marketing and Technology Officer, Goodlife Fitness
  • • Richard Earney, National Programme Director, Midtown Athletic
  • • Jamie Cartwright, Co-Founder, Box-12
  • • Kacy Harding, Global Vice President, Consumer Solutions, Culligan International
  • • John Nasta, Director, Retention Solutions
  • • David Gerrish, Head of Digital Transformation at ukactive
  • • Joyce Power, FunXtion Marketing Lead

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
FunXtion
FunXtion was founded by Mendel Witzenhausen and Ernst de Neef in 2011 with the belief that fitness should be made fun and playful.
Address
Wibautstraat 224, 1097 DN, Amsterdam, The Netherlands
Telephone
+31 (0)20 2135000
Related news

FunXtion makes fitness as integral to life as brushing your teeth

30 Sep 2019
FunXtion delivers a complete, wrap-around exercise experience. Utilising the very latest in digital technology, FunXtion ...

FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time

23 Aug 2019
FunXtion, experts in digital interactive fitness, has introduced its' first new Online Coaching Tool, an ...

Funxtion's experiential multi-screen solution 'engages members and supports trainers'

11 Jun 2019
Interactive digital fitness creator Funxtion has launched the Funxtion Experience Multi-Screen Solution. The system, which ...

Product innovation

Smartech, the destination for innovation in exclusive partnership with the best department stores around the
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss
As an integral part of the first team's training programme, Power Plate is supporting the
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of
Over the last year, fitness and wellness organisations have faced challenges like never before. When
Global Wellness Summit
Global Wellness Summit
With gyms and leisure centres in England reopened, and the rest of the UK due
There’s nothing quite like discovering a product that creates a huge impact in our life.
With the current pandemic and the nation becoming more focused on their own health, InBody
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry,
Myzone is delivering free online PE lessons for families via its MZ-Remote platform, every weekday
Power Plate Pulse is a powerful yet whisper-quiet handheld targeted vibration product, designed to help
FIBO Exhibition
FIBO Exhibition
Safety, quality of service, and member engagement are key in order to offer a unique
Bringing strength equipment back to basics, Pulse Fitness has launched a Classic Strength Line which
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which
Fitness start-up, Inspace, has revealed plans to launch a new brand, website and social channels.
For over 30 years, ASPA International has designed and built high-quality spas for the hotel,
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
Advance Gym
Advance Gym
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 1,861
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Latest News
It's time to refocus on the changing needs of older adults, according to a new ...
Latest News
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
Latest News
Sport England has reported a drop of 710,000 in the number of people classed as ...
Latest News
Independent gyms in the UK have fared better during the pandemic than larger corporate operators ...
HCM Magazine
Sponsored
Matrix Fitness is launching a new three-tiered cardio range to provide total versatility, explains Matt Pengelly
HCM Magazine
Software
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
HCM Magazine
Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM magazine
A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
HCM magazine
Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
HCM magazine
Prescribe exercise, not painkillers, to chronic pain sufferers, says the UK’s National Institute for Health and Care Excellence, as Tom Walker reports
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Featured supplier news
Featured supplier news: Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Management software
Premier Software Solutions: Management software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FreeMotion Fitness
FreeMotion Fitness