GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Gympass
Gympass
Gympass
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

Product innovation

Freemotion Fitness receives $200m investment to grow iFit platform

iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth US$200m (£164m, €181m), from Pamplona Capital Management that will enable its parent company, Icon Health & Fitness, to accelerate the platform's growth.

"This growth capital will allow Freemotion customers to offer their members iFit, the best connected fitness and workout experience through our content-driven equipment," said Dan Toigo, senior VP and MD of Freemotion.

"It puts Freemotion in a unique position to help operators connect their fitness ecosystems by joining the dots between gym and home - subsequently enhancing member attraction, retention and revenue."

Billed as the 'ultimate solution to engage, motivate and inspire', iFit combines digital instructor-led content with intuitive technology that auto-adjusts to the user's needs.

Designed to offer an immersive workout experience, iFit offers an expansive library of digital workouts led by a comprehensive cast of more than 100 trainers, including Olympic athletes and celebrity trainers.

Users simply choose a workout and then, once streaming is underway, iFit's smart technology automatically adjusts the speed, incline, decline and resistance of the machine to mirror the on-screen training, allowing users to focus on and get the most out of their workouts.

"Our iFit powered machines are unlike anything else available on the market," added Toigo.

"A member steps on one of our innovative cardio machines – like the fat-burning Incline Trainer, the impact-reducing REFLEX™ Treadmill, or the incredibly engaging CoachBike™ – selects from thousands of trainer-led workouts shot in exotic global locations or in-studio, and they are immediately transported to an engaging and energizing workout experience."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial Fitness Equipment, including Dual Cable Cross and iTonic WBV.
Address
1500 South 1000 West, Logan, UT 84321, USA
Telephone
+1 435 786 2900
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant investment, worth US $200m, from Pamplona Capital Management.
,tec,haf
2020/THUMB345148_44395_505006.jpg

Product innovation

There’s growing consumer interest in halo (salt) therapy since COVID-19 as people look to improve
Silicon Valley tech startup, Bryte, proposes that hotels need to commit to in-room wellness in
Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution.
• New training program Immunity Boost to strengthen the immune system • Mobile training slot
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for
ukactive
ukactive
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs
Adidas believes that creators, just like athletes, need an environment that inspires their employees to
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for
There is no escaping the fact that we are operating in extraordinary times. Our physical
Incorpore and MoveGB are pleased to announce they have entered into a landmark partnership, combining
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight,
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling
Global Wellness Summit
Global Wellness Summit
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it
Precor has developed a set of resources for gym operators, designed to keep members engaged
Booty Builder is set to make its UK debut following a new distribution partnership with
fibodo Limited
fibodo Limited
1 - 15 of 1,801
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Video Gallery
Resolute™ Strength
Precor
Resolute™ Strength - New Selectorized Strength Line From Precor Read more
More videos:
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Fitness equipment
TRX Training: Fitness equipment
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Fitness software
Go Do.Fitness: Fitness software
Direct debit solutions
Harlands Group: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

Product innovation

Freemotion Fitness receives $200m investment to grow iFit platform

iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth US$200m (£164m, €181m), from Pamplona Capital Management that will enable its parent company, Icon Health & Fitness, to accelerate the platform's growth.

"This growth capital will allow Freemotion customers to offer their members iFit, the best connected fitness and workout experience through our content-driven equipment," said Dan Toigo, senior VP and MD of Freemotion.

"It puts Freemotion in a unique position to help operators connect their fitness ecosystems by joining the dots between gym and home - subsequently enhancing member attraction, retention and revenue."

Billed as the 'ultimate solution to engage, motivate and inspire', iFit combines digital instructor-led content with intuitive technology that auto-adjusts to the user's needs.

Designed to offer an immersive workout experience, iFit offers an expansive library of digital workouts led by a comprehensive cast of more than 100 trainers, including Olympic athletes and celebrity trainers.

Users simply choose a workout and then, once streaming is underway, iFit's smart technology automatically adjusts the speed, incline, decline and resistance of the machine to mirror the on-screen training, allowing users to focus on and get the most out of their workouts.

"Our iFit powered machines are unlike anything else available on the market," added Toigo.

"A member steps on one of our innovative cardio machines – like the fat-burning Incline Trainer, the impact-reducing REFLEX™ Treadmill, or the incredibly engaging CoachBike™ – selects from thousands of trainer-led workouts shot in exotic global locations or in-studio, and they are immediately transported to an engaging and energizing workout experience."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial Fitness Equipment, including Dual Cable Cross and iTonic WBV.
Address
1500 South 1000 West, Logan, UT 84321, USA
Telephone
+1 435 786 2900
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant investment, worth US $200m, from Pamplona Capital Management.
,tec,haf
2020/THUMB345148_44395_505006.jpg

Product innovation

There’s growing consumer interest in halo (salt) therapy since COVID-19 as people look to improve
Silicon Valley tech startup, Bryte, proposes that hotels need to commit to in-room wellness in
Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution.
• New training program Immunity Boost to strengthen the immune system • Mobile training slot
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for
ukactive
ukactive
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs
Adidas believes that creators, just like athletes, need an environment that inspires their employees to
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for
There is no escaping the fact that we are operating in extraordinary times. Our physical
Incorpore and MoveGB are pleased to announce they have entered into a landmark partnership, combining
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight,
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling
Global Wellness Summit
Global Wellness Summit
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it
Precor has developed a set of resources for gym operators, designed to keep members engaged
Booty Builder is set to make its UK debut following a new distribution partnership with
fibodo Limited
fibodo Limited
1 - 15 of 1,801
Latest News
In-home personal training brand GymGuyz has entered the UK market after selling its first two ...
Latest News
The fitness sector has been left "without answers or evidence" on why gyms and leisure ...
Latest News
Boutique operator Digme Fitness will open two new studios in London over the next two ...
Latest News
A government investment of £1.75bn – to pay 50 per cent of rents across the ...
Latest News
Health clubs and gyms in Catalonia have reopened their doors once for a second time, ...
Latest News
Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five ...
Latest News
Today (10 August) is the last day for companies to enter the follow-up survey to ...
Latest News
A significant proportion of leisure facilities in England have not reopened since lockdown measures were ...
Features
Supplier showcase
University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
Features
Finance
Change is coming, with consolidation likely in the market – especially in the boutique sector. Nadim Meer advises operators how to position themselves for investment
Features
Sponsored briefing
Active IQ has partnered with leading experts at Nuffield Health who, alongside its chief medical advisor, Dr Dane Vishnubala, have created a new Level 3 Diploma in Working with People with Long-term Conditions
People
We offer career progression and decent pay and retain 85–90% of staff each year
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
During lockdown, 40% of all spend on live streamed and pre-recorded workouts went to businesses those individuals had never physically visited
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Video Gallery
Resolute™ Strength
Precor
Resolute™ Strength - New Selectorized Strength Line From Precor Read more
More videos:
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Fitness equipment
TRX Training: Fitness equipment
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Fitness software
Go Do.Fitness: Fitness software
Direct debit solutions
Harlands Group: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Gympass
Gympass