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FreeMotion Fitness
FreeMotion Fitness
FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Freemotion Fitness receives $200m investment to grow iFit platform

iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth US$200m (£164m, €181m), from Pamplona Capital Management that will enable its parent company, Icon Health & Fitness, to accelerate the platform's growth.

"This growth capital will allow Freemotion customers to offer their members iFit, the best connected fitness and workout experience through our content-driven equipment," said Dan Toigo, senior VP and MD of Freemotion.

"It puts Freemotion in a unique position to help operators connect their fitness ecosystems by joining the dots between gym and home - subsequently enhancing member attraction, retention and revenue."

Billed as the 'ultimate solution to engage, motivate and inspire', iFit combines digital instructor-led content with intuitive technology that auto-adjusts to the user's needs.

Designed to offer an immersive workout experience, iFit offers an expansive library of digital workouts led by a comprehensive cast of more than 100 trainers, including Olympic athletes and celebrity trainers.

Users simply choose a workout and then, once streaming is underway, iFit's smart technology automatically adjusts the speed, incline, decline and resistance of the machine to mirror the on-screen training, allowing users to focus on and get the most out of their workouts.

"Our iFit powered machines are unlike anything else available on the market," added Toigo.

"A member steps on one of our innovative cardio machines – like the fat-burning Incline Trainer, the impact-reducing REFLEX™ Treadmill, or the incredibly engaging CoachBike™ – selects from thousands of trainer-led workouts shot in exotic global locations or in-studio, and they are immediately transported to an engaging and energizing workout experience."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial Fitness Equipment, including Dual Cable Cross and iTonic WBV.
Address
1500 South 1000 West, Logan, UT 84321, USA
Telephone
+1 435 786 2900
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant investment, worth US $200m, from Pamplona Capital Management.
,tec,haf
2020/THUMB345148_44395_505006.jpg

Product innovation

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FreeMotion Fitness
FreeMotion Fitness
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Click on a catalogue to view it online
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Property & Tenders
Hillingdon
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Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Freemotion Fitness receives $200m investment to grow iFit platform

iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth US$200m (£164m, €181m), from Pamplona Capital Management that will enable its parent company, Icon Health & Fitness, to accelerate the platform's growth.

"This growth capital will allow Freemotion customers to offer their members iFit, the best connected fitness and workout experience through our content-driven equipment," said Dan Toigo, senior VP and MD of Freemotion.

"It puts Freemotion in a unique position to help operators connect their fitness ecosystems by joining the dots between gym and home - subsequently enhancing member attraction, retention and revenue."

Billed as the 'ultimate solution to engage, motivate and inspire', iFit combines digital instructor-led content with intuitive technology that auto-adjusts to the user's needs.

Designed to offer an immersive workout experience, iFit offers an expansive library of digital workouts led by a comprehensive cast of more than 100 trainers, including Olympic athletes and celebrity trainers.

Users simply choose a workout and then, once streaming is underway, iFit's smart technology automatically adjusts the speed, incline, decline and resistance of the machine to mirror the on-screen training, allowing users to focus on and get the most out of their workouts.

"Our iFit powered machines are unlike anything else available on the market," added Toigo.

"A member steps on one of our innovative cardio machines – like the fat-burning Incline Trainer, the impact-reducing REFLEX™ Treadmill, or the incredibly engaging CoachBike™ – selects from thousands of trainer-led workouts shot in exotic global locations or in-studio, and they are immediately transported to an engaging and energizing workout experience."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial Fitness Equipment, including Dual Cable Cross and iTonic WBV.
Address
1500 South 1000 West, Logan, UT 84321, USA
Telephone
+1 435 786 2900
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant investment, worth US $200m, from Pamplona Capital Management.
,tec,haf
2020/THUMB345148_44395_505006.jpg

Product innovation

As an integral part of the first team's training programme, Power Plate is supporting the
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of
With the current pandemic and the nation becoming more focused on their own health, InBody
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry,
fibodo Limited
fibodo Limited
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s
Myzone is delivering free online PE lessons for families via its MZ-Remote platform, every weekday
Power Plate Pulse is a powerful yet whisper-quiet handheld targeted vibration product, designed to help
Bringing strength equipment back to basics, Pulse Fitness has launched a Classic Strength Line which
Fitness start-up, Inspace, has revealed plans to launch a new brand, website and social channels.
For over 30 years, ASPA International has designed and built high-quality spas for the hotel,
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower,
Miha Bodytec GmbH
Miha Bodytec GmbH
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
I started running when I was 12 years old, a skinny girl with an afro.
How Will Fitness Evolve In 2021? Uscreen is the premier video monetization platform on a
While leisure operators can generate interest and build an audience fairly easily, the challenge is
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give
Global Wellness Summit
Global Wellness Summit
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® –
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of
FreeMotion Fitness
FreeMotion Fitness
1 - 20 of 1,846
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HCM People

David Blitz

CEO, BlitzLake
One of the best aspects of Studio Three is our loyal membership community. Our team has really come to know our members and where they are in their wellness journey
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As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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FreeMotion Fitness
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