Product innovation
Everyone Active and Taylor Made Designs
A new clothing concept for SLM's Everyone Active gyms has been created by Taylor Made Designs to coincide with the opening of five new centres in East Hertfordshire and a new centre in Lammas, Nottinghamshire.
Previously, staff were dressed in plain polo shirts and tracksuit bottoms, but the new style involves yellow 'cool tec' polo shirts with red shorts for the lifeguards, and a choice of red or yellow cool tec polo shirts with black combat trousers for the rest of the leisure staff.
The cool tec polo shirts are made from a quick-dry moisturewicking fabric and staff can choose from either male or female styles.
They are available in a range of 16 patterns, two different collar styles, and a total of 18 different colours.




































