press release: PSLT Ltd
PSLT appoints Paul Lennon as sales manager – south to support continued growth strategy
PSLT is pleased to announce the appointment of Paul Lennon as sales manager – south, a newly created role that reflects the company’s ongoing growth and strategic focus on expanding its product and service offering across the UK.
Paul brings over 26 years of experience in the leisure and fitness industry, including 17 years in management roles and more than a decade operating as a general manager and multi-site general manager. His appointment strengthens PSLT’s commercial team as the business continues to build momentum and enhance its presence in the southern region.
The southern sales manager role has been introduced as part of PSLT’s wider growth strategy, with a particular emphasis on driving awareness and adoption of its DHZ and USAeon product ranges—two key pillars in the company’s evolving portfolio.
Speaking on his appointment, Paul Lennon said: “I’m really pleased to be joining PSLT at a time when the business is making serious progress and building real momentum. Having spent 26 years in the leisure and fitness industry, including 17 years in management and more than 10 as a GM and multi-site GM, this felt like the right opportunity at the right time. The focus on quality, innovation, and meaningful impact across the sector is exciting, and I’m looking forward to contributing as PSLT continues to grow.”
Stuart Martin, commercial director at PSLT, commented: “Paul’s appointment is a significant step forward for PSLT as we continue to scale our commercial operations. His depth of experience across both single and multi-site environments gives him a strong understanding of our customers’ needs. The creation of the southern sales manager role reflects our commitment to growth, particularly in driving our DHZ and USAeon ranges, and we’re confident Paul will play a key role in accelerating our success in the region.”
PSLT continues to invest in its people, products, and partnerships as it strengthens its position within the leisure and fitness sector, delivering high-quality solutions that support operators in achieving long-term success.
Hafsa Arif, financial director
Rachel Palfreman, sales manager
• Places leisure,
• Everyone Active,
• 1 LIFE,
• Village hotels and
• Snap Fitness.
We launched a Customer Service Portal at the beginning of 2025, ensuring that all service can be managed in house.
We work across Europe and beyond, searching for quality partners to represent the brand worldwide..
Our aim is efficiency and a client experience that we can be proud of, we intend to expand our service department taking on newly trained engineers new vehicles and new asset based systems.
"They are a delight to work with and always go the extra mile. They always over deliver instead of over promising like a lot of our historic service providers.
I could not recommend them highly enough.”
– Sarah Roberts, head of fitness and healthy communities, PFP
– Tom Grimshaw, Rise Fitness Ibstock
– Jake Dyer, fitness manager, Hinckley Leisure Centre
