Future Fit stand at Elevate / Elevate

Delivering future-focused programme on health, innovation and workforce development

Elevate has confirmed that Future Fit, its official Education Partner, will once again lead a major strand of its education programme at the 2026 show. The ongoing collaboration delivers focused sessions designed to challenge thinking, spark debate, and support professionals navigating a rapidly evolving physical activity sector.

The Future Fit programme forms part of an ongoing education partnership with Elevate, now entering its fourth year. It has grown into a strategic collaboration that helps shape the show’s education agenda, addressing some of the most pressing challenges facing the sector, from obesity medications and workforce development to inclusion, leadership and long-term business sustainability.

This year, Future Fit’s content across the show’s flagship theatres brings together academics, clinicians, industry operators and specialist practitioners to bridge the gap between research, policy and gym-floor activation. Their sessions will tackle both immediate operational challenges and wider systemic issues shaping the future of fitness.

Across the two-day event, Future Fit sessions will explore topics including:

• The impact of GLP-1 weight-loss medications on fitness business models, from practical coaching implications to long-term industry disruption
• Leadership in complex health systems, examining how collaborative, place-based approaches can help address widening health inequalities
• The fitness sector’s inclusivity gap, questioning whether current imagery, language and business models truly reflect ambitions to reach the inactive majority
• Sleep and recovery as performance tools, translating evidence-based science into practical client strategies
• Pre- and post-natal training, offering guidance on safe programming, postpartum recovery and structured return-to-exercise pathways
• Retention strategies, focused on building resilient, sustainable fitness businesses

In addition to hosting dedicated sessions, Future Fit will act as session hosts and programme connectors across Elevate’s theatre spaces, helping to link themes and driving the broader conversation throughout the event.

Tom Godwin, Chief Commercial Officer, from Future Fit Group adds: “This year's programme reflects the real-world challenges facing fitness professionals right now - from GLP-1 medications disrupting traditional business models to the urgent need for more inclusive, health-focused approaches. We're focused on delivering evidence-based content that addresses both immediate operational pressures and the longer-term systemic shifts shaping our sector. Our aim is to equip professionals with practical strategies that drive workforce development and support sustainable business growth across the physical activity landscape”

Lucy Findlay-Beale, Event Director at Elevate, said: “Our aim for Elevate 2026 is to deliver content that genuinely reflects where the sector is, and where it needs to go. Future Fit’s depth of industry knowledge and their reach across education, healthcare and fitness means they know exactly what conversations matter most, and who is best placed to lead them. Their ability to bring together diverse voices ensures sessions are relevant, interesting and importantly, challenging.”

“As we celebrate Elevate’s 10th anniversary this year, we’re also looking firmly ahead. Future Fit plays a vital role in helping us shape content that supports workforce development and reflects the realities of a changing physical activity landscape.”

Registration is now open for Elevate’s 10th anniversary show, returning to Excel London on 17–18 June 2026. To secure a free place, visit www.elevatearena.com.

To find out more about Future Fit visit: futurefitforbusiness.co.uk