Fold announces new distribution hubs / Fold

 Fold, the London-based Pilates equipment brand, today shares a major step in its international growth, having already established a strong distribution hub in the Middle East, it announced that distribution hubs have now been confirmed across Taiwan, Vietnam, South Africa, Laos, further mainland Europe and South Korea.

This expansion marks a significant milestone for the business, as it continues to scale globally while staying focused on its core mission: making studio-quality reformer Pilates more accessible, without the limitations of space or geography.

Fold was created to solve a simple but widely felt problem, that traditional reformers are difficult to store, transport and integrate into modern spaces. Its patented folding design, Easi-Fold, has redefined what a reformer can be, combining performance, functionality and design in a way that works for both studios and homes.

What started as a space-saving solution has evolved into something bigger: a more accessible way for people to experience reformer Pilates, wherever they are.

With distribution now in place across key international regions, Fold is well positioned to support a wide range of customers, including:

• At home customers investing in their equipment and wellness

• Boutique and multi-site studio operators

• Commercial spaces integrating premium fitness and recovery offerings including gyms, health clubs, hospitality etc

As global demand for reformer Pilates continues to grow, Fold’s approach is clear: remove the traditional barriers to entry and ensure access to a commercial-grade quality product.

By investing in regional infrastructure and long-term partnerships, the brand aims to:

• Simplify global distribution and reduce shipping complexity

• Support new studio launches and operator growth

• Lower the barrier to owning a premium reformer

The goal is not just expansion, but integration. Fold is successful in seeing reformer Pilates become a seamless part of both residential and commercial wellness spaces in the UK and Europe, now it’s time to take it further worldwide.

Fold’s international growth has been driven by a combination of organic demand, strategic partnerships and a product designed for longevity. As the company continues to expand, its focus remains unchanged: delivering a studio-quality reformer experience, without compromise.