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press release: GLL

Gold company profile | GLL
PRESS RELEASE

Birtley Leisure Centre to become Better with £250,000 investment

16 Mar 2026
Birtley Leisure Centre / GLL

GLL - the charitable social enterprise that operates Better leisure centres in Gateshead – has announced that it will take over the running of Birtley Leisure Centre from Gateshead Council on 1 April 2026.

As part of the transfer, GLL is set to invest over £250,000 to support an extensive overhaul of the facility. The investment will see the introduction of state-of-the-art Technogym cardio and strength equipment, new bikes for the spin studio and an overall upgrade of the interior and existing saunas.

The investment follows on from a programme of major refits at Gateshead's Blaydon, Dunston, and Heworth leisure centres as well as Gateshead International Stadium after the successful transfer of operations from the Council to GLL in 2025. These improvements havedelivered significant savings for the council whilst enhancing the experience of leisure centre visitors. 

Programmes such as fitness classes and personal training sessions will initially remain the same, but future plans include the introduction of new sessions and initiatives such as the Healthwise Programme – an exercise referral scheme designed to help inactive people or those with long-term health conditions safely increase their physical activity. 

The leisure facility will temporarily close for refurbishment from Wednesday 1 until Tuesday 7 April. Current Birtley Leisure Centre members will be able to access GLL’s Gateshead gyms including Blaydon, Dunston and Heworth leisure centres, and Gateshead International Stadium while the works are being completed.

Councillor Angela Douglas, cabinet member for culture, sport and tourism at Gateshead Council, said: "It’s fantastic to see another leisure centre in Gateshead becoming Better. Our growing partnership with GLL is underpinned by our commitment to provide accessible and affordable opportunities for Gateshead communities to get active.

“By bringing new and state-of-the-art equipment to Birtley, we hope to attract even more members to benefit from the range of classes and activities for all ages. It’s also fantastic to see the Healthwise programme being introduced, which will see people who have never considered the gym as being a space for them welcomed and supported into the Better family.

Scott Holmes, Gateshead partnership manager at GLL, said: Birtley Leisure Centre is a hugely valued community facility, and we’re excited to begin this next chapter. Our planned investment will transform the look, feel and functionality of the centre, creating a modern, welcoming space equipped with the very latest Technogym fitness technology.

“We’ve listened to what local people want from their leisure facilities, and this refurbishment is about delivering a high-quality environment that supports everyone – whether they’re new to exercise, returning after a break, or training regularly. By enhancing accessibility, extending opening hours and introducing new programmes over time, we’re ensuring the centre is fit for the future and continues to serve the community for many years to come.

When the site re-opens, times will also be extended from 7am until 9pm Monday – Thursday and 7am – 7pm on a Friday giving members greater flexibility. In the short-term, weekend hours will remain the same (8.30am – 2.45pm). 



More press releases and updates from GLL:
School assemblies and water safety messages as part of swim lessons.   The UK's largest public pools and swim school operator, GLL, is providing timely activities during Drowning Prevention Week (13-20 June 2026) to raise awareness of water safety ahead of kids breaking up for the summer holidays.
Picture caption (left to right):  At Queen Elizabeth Olympic Park's Copper Box Arena - GSF Legacy Amabassador Ellie Simmonds OBE, GSF Programme's Louise Smith & Tony Wallace, and GSF 2026 Cohort athletes Autumn Eke, Sidonie Cleave, Mohammed Belbouab, 
11 new GLL venues added this April are a 'win:win' Pitch booking solutions company PlayFootball have added a further 11 GLL venues which can now be conveniently hired online on their platform - keeping more local communities across the UK active, with mor
Last year, charitable social enterprise GLL embarked on a new partnership with The Felix Project, London’s largest food redistribution charity.
Team England is delighted to announce a new partnership with GLL, the UK’s largest charitable leisure social enterprise, as preparations build toward the Glasgow 2026 Commonwealth Games.
GLL: news from HCMmag.com and FitTechGlobal.com
Work has started on the £68.7 million refurbishment of the historic Kings Hall Leisure Centre in Hackney, with a planned reopening in early 2029.
Charitable social enterprise, GLL has launched an enhanced digital health and wellbeing platform on its Better_uk App, called Live Better.
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The fitness industry has Gen Z pinned as a sober-curious, wellness-seeking, gym-loving bunch, but now there are baffling new kids on the block. How do we engage with Gen Alpha? asks Kath Hudson
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GLL
Address: Middlegate House, The Royal Arsenal, London, SE18 6SX, UK
Peter Bundey, chief executive
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GLL press release: Birtley Leisure Centre to become Better with £250,000 investment
GLL - the charitable social enterprise that operates Better leisure centres in Gateshead – has announced that it will take over the running of Birtley Leisure Centre from Gateshead Council on 1 April 2026.
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press release: GLL

Gold company profile | GLL
PRESS RELEASE

Birtley Leisure Centre to become Better with £250,000 investment

16 Mar 2026
Birtley Leisure Centre / GLL

GLL - the charitable social enterprise that operates Better leisure centres in Gateshead – has announced that it will take over the running of Birtley Leisure Centre from Gateshead Council on 1 April 2026.

As part of the transfer, GLL is set to invest over £250,000 to support an extensive overhaul of the facility. The investment will see the introduction of state-of-the-art Technogym cardio and strength equipment, new bikes for the spin studio and an overall upgrade of the interior and existing saunas.

The investment follows on from a programme of major refits at Gateshead's Blaydon, Dunston, and Heworth leisure centres as well as Gateshead International Stadium after the successful transfer of operations from the Council to GLL in 2025. These improvements havedelivered significant savings for the council whilst enhancing the experience of leisure centre visitors. 

Programmes such as fitness classes and personal training sessions will initially remain the same, but future plans include the introduction of new sessions and initiatives such as the Healthwise Programme – an exercise referral scheme designed to help inactive people or those with long-term health conditions safely increase their physical activity. 

The leisure facility will temporarily close for refurbishment from Wednesday 1 until Tuesday 7 April. Current Birtley Leisure Centre members will be able to access GLL’s Gateshead gyms including Blaydon, Dunston and Heworth leisure centres, and Gateshead International Stadium while the works are being completed.

Councillor Angela Douglas, cabinet member for culture, sport and tourism at Gateshead Council, said: "It’s fantastic to see another leisure centre in Gateshead becoming Better. Our growing partnership with GLL is underpinned by our commitment to provide accessible and affordable opportunities for Gateshead communities to get active.

“By bringing new and state-of-the-art equipment to Birtley, we hope to attract even more members to benefit from the range of classes and activities for all ages. It’s also fantastic to see the Healthwise programme being introduced, which will see people who have never considered the gym as being a space for them welcomed and supported into the Better family.

Scott Holmes, Gateshead partnership manager at GLL, said: Birtley Leisure Centre is a hugely valued community facility, and we’re excited to begin this next chapter. Our planned investment will transform the look, feel and functionality of the centre, creating a modern, welcoming space equipped with the very latest Technogym fitness technology.

“We’ve listened to what local people want from their leisure facilities, and this refurbishment is about delivering a high-quality environment that supports everyone – whether they’re new to exercise, returning after a break, or training regularly. By enhancing accessibility, extending opening hours and introducing new programmes over time, we’re ensuring the centre is fit for the future and continues to serve the community for many years to come.

When the site re-opens, times will also be extended from 7am until 9pm Monday – Thursday and 7am – 7pm on a Friday giving members greater flexibility. In the short-term, weekend hours will remain the same (8.30am – 2.45pm). 



More press releases and updates from GLL:
School assemblies and water safety messages as part of swim lessons.   The UK's largest public pools and swim school operator, GLL, is providing timely activities during Drowning Prevention Week (13-20 June 2026) to raise awareness of water safety ahead of kids breaking up for the summer holidays.
Picture caption (left to right):  At Queen Elizabeth Olympic Park's Copper Box Arena - GSF Legacy Amabassador Ellie Simmonds OBE, GSF Programme's Louise Smith & Tony Wallace, and GSF 2026 Cohort athletes Autumn Eke, Sidonie Cleave, Mohammed Belbouab, 
11 new GLL venues added this April are a 'win:win' Pitch booking solutions company PlayFootball have added a further 11 GLL venues which can now be conveniently hired online on their platform - keeping more local communities across the UK active, with mor
Last year, charitable social enterprise GLL embarked on a new partnership with The Felix Project, London’s largest food redistribution charity.
Team England is delighted to announce a new partnership with GLL, the UK’s largest charitable leisure social enterprise, as preparations build toward the Glasgow 2026 Commonwealth Games.
GLL: news from HCMmag.com and FitTechGlobal.com
Work has started on the £68.7 million refurbishment of the historic Kings Hall Leisure Centre in Hackney, with a planned reopening in early 2029.
Charitable social enterprise, GLL has launched an enhanced digital health and wellbeing platform on its Better_uk App, called Live Better.
GLL: featured in HCM and Fit Tech magazines
The fitness industry has Gen Z pinned as a sober-curious, wellness-seeking, gym-loving bunch, but now there are baffling new kids on the block. How do we engage with Gen Alpha? asks Kath Hudson
Environment: Cutting carbon
With skillful management and investment, it’s possible to cut running costs in swimming pools, while also reducing their carbon footprint, as Abi Harris reports
GLL
Address: Middlegate House, The Royal Arsenal, London, SE18 6SX, UK
Peter Bundey, chief executive
HCM SUMMIT
Watch Peter Bundey, CEO, GLL, speak at HCM Summit 2025
GLL video gallery:
Key personnel
Peter Bundey, chief executive
Phil Donnay, deputy chief executive & CFRO
Key customers
Companies we work with include:

• Annodata,
• Physical Company,
• Technogym,
• Change Please, and
• Divine Chocolate.

Local Authorities and Agencies we work with include:

• Greenwich Council,
• Belfast City Council,
• Cardiff City Council,
• Lee Valley Regional Park Authority,
• LLDC,
• ukactive,
• SportsAid,
• SportsAid Wales,
• Mary Peters Trust,
• Swim England, and
• Sport England.
Plans for the next 12 months
Our 2026 strategies and roadmap are already well-shaped and are based on our Five-Year Plan, launched in 2024.

With our positive performance and improved social outcomes during 2024, GLL is well placed to be at the forefront of societal, economic and environmental change.

The future will see us focusing on excellent customer service alongside our social enterprise values and growing our social impact, while new partnerships with Government Departments, NHS, National Agencies and numerous National Charities will support individual wellness and economic outcomes.
Testimonial
“We made the decision to begin supporting the GLL Sport Foundation in 2015, and it is a pleasure to announce the renewal of our sponsorship with this incredible institution.

"Many bright and talented athletes throughout the United Kingdom are unable to chase their dreams of sporting glory due to lack of funding. We are passionate about helping GSF give equal opportunities to all young people and achieving their dreams of competing on the international stage.

"Our partnership enables both our brands to share the success of the UK’s most aspiring athletes who we are proud to have heard speak in such an inspirational way at our internal Sales Conferences and who have supported our marketing and brand development goals through representation and storytelling both in person and via social media”.

– Rod Tonna-Barthet, chief executive, Annodata
Testimonial
"I am so thankful for the support I have received from GLL Sport Foundation. My first individual medal ever is extremely special, and I would not be here if it wasn’t for the support, I have received from the GLL ‘family’.”

– Daryll Neita, Birmingham Commonwealth Games bronze and silver medalist, GLL Athlete
Testimonial
"This exciting new chapter cements the future of our six key sports venues and is part of our commitment to the many communities we serve far and wide. We have carefully structured this partnership with GLL to ensure that visitors will continue to enjoy the very best in these stellar, highly popular venues. We look forward to together creating exciting new programmes and activities that draw on the strengths of both organisations.

“These venues are part of the Lee Valley visitor experience and will continue to be so with some of the best facilities and most inspiring settings to be found anywhere. As part of the partnership Lee Valley Regional Park Authority will continue to invest to ensure that they go from strength to strength, delivering real impact for communities.”

– Shaun Dawson chief executive, Lee Valley Regional Park Authority
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