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FITNESS, HEALTH, WELLNESS

press release: Zoom Media UK

Zoom Media expands partnership with Fitness4less

19 Apr 2024
Zoom Media expands partnership with Fitness4Less Credit: Zoom Media UK / Zoom Media
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.

The three-year contract will see Zoom install 28 new screens across Fitness4Less sites, adding this impressive 6-sheet advertising piece to its existing partnership, closing the digital marketing loop and raising the value of the network for brands to advertise.

Zoom will be using screens to operate and commercialise its full spectrum of advertising content, showing digital 6 sheets, on top of their existing GymTV channel, promotion of the Fitness4Less app and member rewards platform.

This partnership facilitates a huge commercial opportunity to cross sell Fitness4Less services and amplify its proprietary marketing campaigns and messaging.

The new deal also sees Fitness4Less become an early adopter among operators, one of only three capitalising on having one media company to operate and commercialise all of its platforms, both on and off the gym floor, meaning a seamless and consistent experience both on and offline for consumers. Operationally, this ensures a smooth and consistent process for the operator, saving time and money by using one expert to oversee the process in its entirety, rather than a more labour-intensive, piecemeal approach.

Speaking about the deal, Ferne Langford, partnership group director at Zoom Media said: “This deal perfectly demonstrates our commitment to providing seamless, commercially astute digital partnerships with gyms. We’ve been working with Fitness4Less for more than 10 years and taking this next step to entrust all of their media needs with us, just solidifies our longstanding partnership.

“Delivering engaging digital signage is a great way for Fitness4Less to talk to their members and display promotions to increase secondary spend, and of course, for Zoom to showcase relevant consumer brands and products through paid advertising.”

Steve Bradley, operations director at Fitness4Less said “Partnering with Zoom Media has grown our revenue and dialogue with our gym members. We are able to connect with them over a multitude of touchpoints, cleverly maximizing our advertising spend to ensure we increase retention and ease common pain points encountered by all fitness operators.”

The deal is a perfect example of the work Zoom Media does, leveraging 16 years of industry expertise to enhance the gym experience, creating bespoke solutions designed to make the most of each gym’s environment and to meet commercial objectives.
More press releases and updates from Zoom Media UK:
Zoom Media, a leading provider of digital media solutions for health clubs, has launched a proprietary wellness content channel called Livegood – a digital hub of health and wellness media.
Zoom Media UK
Tel: (020) 3511 2111
Address: 12-116 New Oxford St, London, WC1A 1HH, England
Ferne Langford, partnership group director
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Zoom Media press release: Zoom Media expands partnership with Fitness4less
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press release: Zoom Media UK

Zoom Media expands partnership with Fitness4less

19 Apr 2024
Zoom Media expands partnership with Fitness4Less Credit: Zoom Media UK / Zoom Media
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.

The three-year contract will see Zoom install 28 new screens across Fitness4Less sites, adding this impressive 6-sheet advertising piece to its existing partnership, closing the digital marketing loop and raising the value of the network for brands to advertise.

Zoom will be using screens to operate and commercialise its full spectrum of advertising content, showing digital 6 sheets, on top of their existing GymTV channel, promotion of the Fitness4Less app and member rewards platform.

This partnership facilitates a huge commercial opportunity to cross sell Fitness4Less services and amplify its proprietary marketing campaigns and messaging.

The new deal also sees Fitness4Less become an early adopter among operators, one of only three capitalising on having one media company to operate and commercialise all of its platforms, both on and off the gym floor, meaning a seamless and consistent experience both on and offline for consumers. Operationally, this ensures a smooth and consistent process for the operator, saving time and money by using one expert to oversee the process in its entirety, rather than a more labour-intensive, piecemeal approach.

Speaking about the deal, Ferne Langford, partnership group director at Zoom Media said: “This deal perfectly demonstrates our commitment to providing seamless, commercially astute digital partnerships with gyms. We’ve been working with Fitness4Less for more than 10 years and taking this next step to entrust all of their media needs with us, just solidifies our longstanding partnership.

“Delivering engaging digital signage is a great way for Fitness4Less to talk to their members and display promotions to increase secondary spend, and of course, for Zoom to showcase relevant consumer brands and products through paid advertising.”

Steve Bradley, operations director at Fitness4Less said “Partnering with Zoom Media has grown our revenue and dialogue with our gym members. We are able to connect with them over a multitude of touchpoints, cleverly maximizing our advertising spend to ensure we increase retention and ease common pain points encountered by all fitness operators.”

The deal is a perfect example of the work Zoom Media does, leveraging 16 years of industry expertise to enhance the gym experience, creating bespoke solutions designed to make the most of each gym’s environment and to meet commercial objectives.
More press releases and updates from Zoom Media UK:
Zoom Media, a leading provider of digital media solutions for health clubs, has launched a proprietary wellness content channel called Livegood – a digital hub of health and wellness media.
Zoom Media UK
Tel: (020) 3511 2111
Address: 12-116 New Oxford St, London, WC1A 1HH, England
Ferne Langford, partnership group director
Zoom Media UK video gallery:
Key personnel
Ferne Langford, partnership group director
David Wellard, managing director
Key customers
We’re keen to work with any operators looking to maximise their digital media and the impact it can have for their business, increasing both member engagement and revenue.
Plans for the next 12 months
For the remainder of 2024, Zoom Media UK will be attending Fit XPO, the Independent Gyms Summer Conference, Elevate London, Active Net and the National Fitness Awards.
Testimonial
"The relationship between Fitness4Less and Zoom Media has grown from strength to strength over the past 10 years, increasing incremental revenue and opening up new member engagement opportunities. 2024 will see us introduce new digital platforms together and we are looking forward to the exciting times ahead."

– Steve Bradley, operations director, Fitness4Less
Testimonial
"For the past 7 years Zoom Media has played a pivotal role in our health clubs; offering everything from digital screen installation and services to content and brand partnerships, right through to running our member rewards programme. Working with Zoom allows us to connect with our members and elevate our members' experience and loyalty, whilst generating ancillary revenue."

– Colin MacGillivray, head of commercial, Bannatyne
Testimonial
“For more than 14 years Zoom Media has been instrumental in elevating the member experience at Fitness First. Their consistency and reliability in delivering commercialised digital solutions have ensured that our gyms are always equipped with engaging content. What sets Zoom apart is their proactive approach to collaboration, working closely with us to bring our members unique offers and experiences.”

– Sean Kelly, brand experience manager, Fitness First
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