Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.

The three-year contract will see Zoom install 28 new screens across Fitness4Less sites, adding this impressive 6-sheet advertising piece to its existing partnership, closing the digital marketing loop and raising the value of the network for brands to advertise.

Zoom will be using screens to operate and commercialise its full spectrum of advertising content, showing digital 6 sheets, on top of their existing GymTV channel, promotion of the Fitness4Less app and member rewards platform.

This partnership facilitates a huge commercial opportunity to cross sell Fitness4Less services and amplify its proprietary marketing campaigns and messaging.

The new deal also sees Fitness4Less become an early adopter among operators, one of only three capitalising on having one media company to operate and commercialise all of its platforms, both on and off the gym floor, meaning a seamless and consistent experience both on and offline for consumers. Operationally, this ensures a smooth and consistent process for the operator, saving time and money by using one expert to oversee the process in its entirety, rather than a more labour-intensive, piecemeal approach.

Speaking about the deal, Ferne Langford, partnership group director at Zoom Media said: “This deal perfectly demonstrates our commitment to providing seamless, commercially astute digital partnerships with gyms. We’ve been working with Fitness4Less for more than 10 years and taking this next step to entrust all of their media needs with us, just solidifies our longstanding partnership.

“Delivering engaging digital signage is a great way for Fitness4Less to talk to their members and display promotions to increase secondary spend, and of course, for Zoom to showcase relevant consumer brands and products through paid advertising.”

Steve Bradley, operations director at Fitness4Less said “Partnering with Zoom Media has grown our revenue and dialogue with our gym members. We are able to connect with them over a multitude of touchpoints, cleverly maximizing our advertising spend to ensure we increase retention and ease common pain points encountered by all fitness operators.”

The deal is a perfect example of the work Zoom Media does, leveraging 16 years of industry expertise to enhance the gym experience, creating bespoke solutions designed to make the most of each gym’s environment and to meet commercial objectives.