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press release: Zoom Media UK

Is AV the way to go for brands who want to create cinematic style content?

11 Jun 2024
Audio-visual content helps brands forge a deeper connection with aspirational and affluent customers / Zoom Media
Audio-visual content is on the up, particularly in gyms as it plays a pivotal role in advertising by effectively connecting brands to aspirational and affluent customers.

Is AV the way to go for brands who want to create cinematic style content to catch the eye of their target consumer? in short ... yes. For a few reasons:

1. Engaging Storytelling: Audio-visual content allows brands to craft compelling stories that resonate emotionally with audiences. High-quality visuals and sound can create a narrative that aligns with the aspirations and lifestyles of these consumers, making the brand more relatable and desirable.

2. Enhanced Perception of Quality: High-production value in audio-visual content can enhance the perception of a brand's quality and exclusivity. Affluent customers often associate premium production with premium products, making them more likely to engage with brands that present themselves through high-quality videos and advertisements.

3. Targeted Advertising: Digital platforms allow for precise targeting based on demographics, interests, and online behaviours. Brands can tailor their audio-visual content to appeal specifically to affluent customers, using data to ensure their ads reach the right audience at the right time.

4. Multisensory Appeal: Audio-visual content engages multiple senses simultaneously, creating a more immersive experience. This multisensory appeal can make the advertising more memorable and impactful, leading to a stronger connection with the brand.

5. Showcasing Lifestyle: Brands can use audio-visual content to showcase a lifestyle that affluent customers aspire to. By depicting luxurious environments, exclusive experiences, and high-end products, brands can align themselves with the desires and aspirations of their target audience.

6. Social Media Integration: Platforms like Instagram, YouTube, and TikTok are highly visual and can be leveraged to disseminate audio-visual content, engage with customers directly, and create a sense of community around their brand.

7. Influencer Collaborations: Partnering with influencers who appeal to target audiences can amplify the reach and impact of audio-visual content. Influencers can create content that subtly integrates the brand into their lifestyle, making it more appealing to their followers.

8. Interactive and Personalised Experiences: Advances in technology now allow for interactive and personalised audio-visual advertising experiences. Brands can create customised video messages or immersive VR experiences that speak directly to an individual’s tastes and preferences.

By leveraging these advantages, audio-visual content helps brands forge a deeper connection with aspirational and affluent customers, positioning themselves as integral parts of their desired lifestyle and enhancing brand loyalty and engagement.



More press releases and updates from Zoom Media UK:
Zoom Media UK, the leading provider of digital media solutions for fitness facilities, is announcing an exciting new partnership with Your Personal Training (YPT), the UK’s foremost Personal Training brand. This collaboration marks the first time Zoom’s rewards platform will be directly available to the clients of YPT trainers, offering unique incentives to enhance client engagement and retention.
Zoom Media, a leading provider of digital media solutions for health clubs, has launched a proprietary wellness content channel called Livegood – a digital hub of health and wellness media.
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Zoom Media UK
Tel: (020) 3511 2111
Address: 12-116 New Oxford St, London, WC1A 1HH, England
Ferne Langford, partnership group director
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Zoom Media press release: Is AV the way to go for brands who want to create cinematic style content?
Audio-visual content is on the up, particularly in gyms as it plays a pivotal role in advertising by effectively connecting brands to aspirational and affluent customers.
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press release: Zoom Media UK

Is AV the way to go for brands who want to create cinematic style content?

11 Jun 2024
Audio-visual content helps brands forge a deeper connection with aspirational and affluent customers / Zoom Media
Audio-visual content is on the up, particularly in gyms as it plays a pivotal role in advertising by effectively connecting brands to aspirational and affluent customers.

Is AV the way to go for brands who want to create cinematic style content to catch the eye of their target consumer? in short ... yes. For a few reasons:

1. Engaging Storytelling: Audio-visual content allows brands to craft compelling stories that resonate emotionally with audiences. High-quality visuals and sound can create a narrative that aligns with the aspirations and lifestyles of these consumers, making the brand more relatable and desirable.

2. Enhanced Perception of Quality: High-production value in audio-visual content can enhance the perception of a brand's quality and exclusivity. Affluent customers often associate premium production with premium products, making them more likely to engage with brands that present themselves through high-quality videos and advertisements.

3. Targeted Advertising: Digital platforms allow for precise targeting based on demographics, interests, and online behaviours. Brands can tailor their audio-visual content to appeal specifically to affluent customers, using data to ensure their ads reach the right audience at the right time.

4. Multisensory Appeal: Audio-visual content engages multiple senses simultaneously, creating a more immersive experience. This multisensory appeal can make the advertising more memorable and impactful, leading to a stronger connection with the brand.

5. Showcasing Lifestyle: Brands can use audio-visual content to showcase a lifestyle that affluent customers aspire to. By depicting luxurious environments, exclusive experiences, and high-end products, brands can align themselves with the desires and aspirations of their target audience.

6. Social Media Integration: Platforms like Instagram, YouTube, and TikTok are highly visual and can be leveraged to disseminate audio-visual content, engage with customers directly, and create a sense of community around their brand.

7. Influencer Collaborations: Partnering with influencers who appeal to target audiences can amplify the reach and impact of audio-visual content. Influencers can create content that subtly integrates the brand into their lifestyle, making it more appealing to their followers.

8. Interactive and Personalised Experiences: Advances in technology now allow for interactive and personalised audio-visual advertising experiences. Brands can create customised video messages or immersive VR experiences that speak directly to an individual’s tastes and preferences.

By leveraging these advantages, audio-visual content helps brands forge a deeper connection with aspirational and affluent customers, positioning themselves as integral parts of their desired lifestyle and enhancing brand loyalty and engagement.



More press releases and updates from Zoom Media UK:
Zoom Media UK, the leading provider of digital media solutions for fitness facilities, is announcing an exciting new partnership with Your Personal Training (YPT), the UK’s foremost Personal Training brand. This collaboration marks the first time Zoom’s rewards platform will be directly available to the clients of YPT trainers, offering unique incentives to enhance client engagement and retention.
Zoom Media, a leading provider of digital media solutions for health clubs, has launched a proprietary wellness content channel called Livegood – a digital hub of health and wellness media.
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Zoom Media UK
Tel: (020) 3511 2111
Address: 12-116 New Oxford St, London, WC1A 1HH, England
Ferne Langford, partnership group director
Zoom Media UK video gallery:
Key personnel
Ferne Langford, partnership group director
David Wellard, managing director
Key customers
We’re keen to work with any operators looking to maximise their digital media and the impact it can have for their business, increasing both member engagement and revenue.
Plans for the next 12 months
For the remainder of 2024, Zoom Media UK will be attending Fit XPO, the Independent Gyms Summer Conference, Elevate London, Active Net and the National Fitness Awards.
Testimonial
"The relationship between Fitness4Less and Zoom Media has grown from strength to strength over the past 10 years, increasing incremental revenue and opening up new member engagement opportunities. 2024 will see us introduce new digital platforms together and we are looking forward to the exciting times ahead."

– Steve Bradley, operations director, Fitness4Less
Testimonial
"For the past 7 years Zoom Media has played a pivotal role in our health clubs; offering everything from digital screen installation and services to content and brand partnerships, right through to running our member rewards programme. Working with Zoom allows us to connect with our members and elevate our members' experience and loyalty, whilst generating ancillary revenue."

– Colin MacGillivray, head of commercial, Bannatyne
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“For more than 14 years Zoom Media has been instrumental in elevating the member experience at Fitness First. Their consistency and reliability in delivering commercialised digital solutions have ensured that our gyms are always equipped with engaging content. What sets Zoom apart is their proactive approach to collaboration, working closely with us to bring our members unique offers and experiences.”

– Sean Kelly, brand experience manager, Fitness First
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