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press release: ABC Trainerize
Why fitness studios are using fitness challenges to fuel member retention
04 Mar 2024
Early data for Challenges on ABC Trainerize shows challenges = retention / ABC Trainerize
But, in an industry where member motivation can lapse and interest dwindle, how do fitness studios keep their members inspired, committed and eager to return?
Well, one of the most effective (and easiest!) ways is through fitness challenges. Whether it's a weight loss challenge, a strength-building competition, or a month-long fitness journey, challenges offer clear objectives and milestones to strive for.
These challenges ignite enthusiasm, foster community, and drive results for your members. This all leads to happier members, determined to come back for more — ultimately boosting your studio’s retention in a meaningful way.
Early data for Challenges on ABC Trainerize shows challenges = retention. Let’s take a closer look at why challenges play a huge role in member retention.
The Motivation of Measurement
Numbers don't lie, and they hold a lot of power when it comes to fitness challenges. That’s why measurement is key.
Whether it's tracking weight loss, monitoring progress in strength gains, or recording improvements in endurance, the ability to quantify results adds a layer of accountability and motivation.
Members are empowered by their progress, spurred on by tangible evidence of their hard work and dedication. And when they see other challenge participants excel, they’ll be motivated to stick with it. Success breeds success!
Incentives and Rewards Help Keep the Fire Burning
As mentioned, sometimes members struggle to find the motivation needed to work out. Offering incentives can help encourage members to show up and put in the work.
From discounts on memberships and merchandise, to exclusive perks and recognition, these incentives serve as powerful motivators, encouraging members
to push themselves further and stay committed to their goals.
The more committed they are, the more likely they are to see good progress — meaning they’re more likely to keep paying for membership. Everybody wins!
Building a Sense of Community and Connection
One of the most remarkable aspects of fitness challenges is their ability to foster a sense of community within the studio.
As members embark on their challenge journeys together, they form bonds, share experiences and offer support to one another. Whether it's celebrating victories,
commiserating over setbacks, or simply cheering each other on, the community spirit that arises from these challenges is unparalleled.
Whether your members need that extra motivation to hit their goals, or they just want to make new friends, group challenges provide them with the opportunity to
live a more fit and happy life.
The Ripple Effect: Impact Beyond the Challenge
Perhaps the most impactful element of fitness challenges is that their benefits extend far beyond their duration.
As members conquer challenges, they emerge stronger, more confident, and more deeply connected to the studio community. These positive experiences ripple outwards, influencing not only individual members but the studio as a whole.
Engaged, motivated members become ambassadors for your studio, attracting new participants and contributing to its ongoing success.
Power your Studio’s Coaching with ABC Trainerize
With Challenges on ABC Trainerize, we’ve completely reimagined challenges for the coaching and fitness industry.
Think beyond traditional scales and one-size-fits-all challenges. Instead, every rep, every meal, and every checked-off habit becomes a stepping stone toward fitness goals, all while infusing an element of fun, and healthy competition into their fitness journey.
Join the fitness revolution with ABC Trainerize and lead the way in providing exceptional experiences for your studio’s members. Embrace technology, enhance engagement and watch your studio thrive like never before!
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ABC Trainerize
Tel: +1-844-625-1155
Email: [email protected]
Address:
#305 1250 Homer St,
Vancouver,
British Columbia,
V6B 1C6,
Canada
Sharad Mohan, co-founder & managing director
ABC Trainerize video gallery:
Key personnel
Sharad Mohan, co-founder & managing director
Key customers
ABC Trainerize customers are so diverse. First
and probably our largest segment is
our independent trainers. We’re seeing
a great mix of types of coaches from
your classic personal trainers to hybrid
trainers, nutrition and wellness coaches,
rehab therapists and group exercise
instructors! The second big audience are
boutique 1-4 location gyms and studios.
We’ve seen a large number of these
come in due to a need for online training
during COVID but not only. Lastly - there are larger enterprises, fi tness clubs,
franchises, box gyms or even corporate
wellness providers that see the need
for a member engagement solution.
Plans for the next 12 months
ABC Trainerize is constantly releasing new
features and upgrades, expanding the
app’s already powerful capabilities
and helping fitness businesses and
professionals engage their clients
in new and impactful ways.
Among our most recent releases are nutrition coaching features, and integrations with Garmin and Fitbit.
Among our most recent releases are nutrition coaching features, and integrations with Garmin and Fitbit.
Testimonial
“ABC Trainerize has helped me take my business to a whole other level by adding online
and hybrid training to my services. With it, I know my clients are getting a great
workout whether I’m with them in the gym or they’re working out on their own, and
they can contact me anytime they need to. I’m building a community for all my clients
and strengthening my trainer-client relationship along the way."
– Michelle Roots, owner, Core Conditioning
– Michelle Roots, owner, Core Conditioning
Testimonial
“As soon as we implemented the ABC Trainerize app within our clubs, it allowed all of our coaches to communicate with all of our clients and all of our other trainers, which means we were providing a consistent customer experience—which is very difficult to do at scale and at volume, but we have been able to do that, and ABC Trainerize has been a perfect tool for that.”
– Rick May, owner, Alloy
– Rick May, owner, Alloy
Testimonial
“ABC Trainerize has allowed us to be able to expand into the virtual training world and the online training realm. The investment in the ABC Trainerize app has been very worthwhile as it has saved me time putting together workouts and allowed me to be able to meet with clients no matter where they are in the world."
– Amanda Tikalsky, Wisonsin Athletic Club
– Amanda Tikalsky, Wisonsin Athletic Club
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