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press release: ABC Trainerize

Why fitness studios are using fitness challenges to fuel member retention

04 Mar 2024
Early data for Challenges on ABC Trainerize shows challenges = retention / ABC Trainerize
In the dynamic world of fitness studios, member engagement and retention stand as pillars of success.

But, in an industry where member motivation can lapse and interest dwindle, how do fitness studios keep their members inspired, committed and eager to return?

Well, one of the most effective (and easiest!) ways is through fitness challenges. Whether it's a weight loss challenge, a strength-building competition, or a month-long fitness journey, challenges offer clear objectives and milestones to strive for.

These challenges ignite enthusiasm, foster community, and drive results for your members. This all leads to happier members, determined to come back for more — ultimately boosting your studio’s retention in a meaningful way.

Early data for Challenges on ABC Trainerize shows challenges = retention. Let’s take a closer look at why challenges play a huge role in member retention.

The Motivation of Measurement

Numbers don't lie, and they hold a lot of power when it comes to fitness challenges. That’s why measurement is key.

Whether it's tracking weight loss, monitoring progress in strength gains, or recording improvements in endurance, the ability to quantify results adds a layer of accountability and motivation.

Members are empowered by their progress, spurred on by tangible evidence of their hard work and dedication. And when they see other challenge participants excel, they’ll be motivated to stick with it. Success breeds success!

Incentives and Rewards Help Keep the Fire Burning

As mentioned, sometimes members struggle to find the motivation needed to work out. Offering incentives can help encourage members to show up and put in the work.

From discounts on memberships and merchandise, to exclusive perks and recognition, these incentives serve as powerful motivators, encouraging members
to push themselves further and stay committed to their goals.

The more committed they are, the more likely they are to see good progress — meaning they’re more likely to keep paying for membership. Everybody wins!

Building a Sense of Community and Connection

One of the most remarkable aspects of fitness challenges is their ability to foster a sense of community within the studio.

As members embark on their challenge journeys together, they form bonds, share experiences and offer support to one another. Whether it's celebrating victories,
commiserating over setbacks, or simply cheering each other on, the community spirit that arises from these challenges is unparalleled.

Whether your members need that extra motivation to hit their goals, or they just want to make new friends, group challenges provide them with the opportunity to
live a more fit and happy life.

The Ripple Effect: Impact Beyond the Challenge

Perhaps the most impactful element of fitness challenges is that their benefits extend far beyond their duration.

As members conquer challenges, they emerge stronger, more confident, and more deeply connected to the studio community. These positive experiences ripple outwards, influencing not only individual members but the studio as a whole.

Engaged, motivated members become ambassadors for your studio, attracting new participants and contributing to its ongoing success.

Power your Studio’s Coaching with ABC Trainerize

With Challenges on ABC Trainerize, we’ve completely reimagined challenges for the coaching and fitness industry.

Think beyond traditional scales and one-size-fits-all challenges. Instead, every rep, every meal, and every checked-off habit becomes a stepping stone toward fitness goals, all while infusing an element of fun, and healthy competition into their fitness journey.

Join the fitness revolution with ABC Trainerize and lead the way in providing exceptional experiences for your studio’s members. Embrace technology, enhance engagement and watch your studio thrive like never before!
More press releases and updates from ABC Trainerize:
ABC Trainerize, a leading software platform for the fitness industry, recently ran a webinar for studio and gym owners on how to increase gym revenue with Gym Launch CEO, Cale Owen.
Sometimes, the smallest thing can have a huge impact. Using voice messages when communicating with a client can be a game changer when it comes to engagement – and time management.
ABC Fitness, the #1 tech provider for fitness businesses everywhere, is proud to announce the launch of TZ Storefront, a new partnership between ABC Trainerize and WRKOUT that empowers coaches and fitness professionals to support their clients’ wellness g
ABC Trainerize, a leading software platform for the fitness industry, has announced a new strategy for revenue optimization in 2024, aiming to transform how major gyms and franchises enhance their financial performance.
In a world where technology is advancing at a breakneck pace, it's no surprise that fitness clubs are also evolving to stay ahead of the game.
ABC Trainerize: news from HCMmag.com and FitTechGlobal.com
Trainerize, powered by ABC Fitness Solutions, the premier fitness and coaching platform and mobile app that empowers engagement between fitness trainers, gym owners, and their clients, today announced that the National Academy of Sports Medicine (NASM) has become the newest partner to join the Trainerize Education Program.
Trainerize, the fitness business software making wellness accessible by empowering businesses to better engage with their members, announces its latest integration with Garmin®, a leading global provider of smartwatches, fitness trackers and digital health solutions.
Global gym software company ABC Fitness Solutions has entered an agreement to acquire boutique fitness management platform Glofox. The merger will extend ABC Fitness Solutions’ reach to 31m members in around 24,000 locations worldwide. The deal is expected to complete before the end of the year.
ABC Fitness Solutions has appointed Sharad Mohan as chief SaaS officer. Mohan was previously co-founder and MD of Trainerize, which was acquired by ABC in 2020. He will be working across other SaaS businesses within ABC, while continuing to lead Trainerize.
G2, the largest tech marketplace, names Trainerize the leading software for personal trainers.
ABC Trainerize
Tel: +1-844-625-1155
Address: #305 1250 Homer St, Vancouver, British Columbia, V6B 1C6, Canada
Sharad Mohan, co-founder & managing director
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ABC Trainerize press release: Why fitness studios are using fitness challenges to fuel member retention
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press release: ABC Trainerize

Why fitness studios are using fitness challenges to fuel member retention

04 Mar 2024
Early data for Challenges on ABC Trainerize shows challenges = retention / ABC Trainerize
In the dynamic world of fitness studios, member engagement and retention stand as pillars of success.

But, in an industry where member motivation can lapse and interest dwindle, how do fitness studios keep their members inspired, committed and eager to return?

Well, one of the most effective (and easiest!) ways is through fitness challenges. Whether it's a weight loss challenge, a strength-building competition, or a month-long fitness journey, challenges offer clear objectives and milestones to strive for.

These challenges ignite enthusiasm, foster community, and drive results for your members. This all leads to happier members, determined to come back for more — ultimately boosting your studio’s retention in a meaningful way.

Early data for Challenges on ABC Trainerize shows challenges = retention. Let’s take a closer look at why challenges play a huge role in member retention.

The Motivation of Measurement

Numbers don't lie, and they hold a lot of power when it comes to fitness challenges. That’s why measurement is key.

Whether it's tracking weight loss, monitoring progress in strength gains, or recording improvements in endurance, the ability to quantify results adds a layer of accountability and motivation.

Members are empowered by their progress, spurred on by tangible evidence of their hard work and dedication. And when they see other challenge participants excel, they’ll be motivated to stick with it. Success breeds success!

Incentives and Rewards Help Keep the Fire Burning

As mentioned, sometimes members struggle to find the motivation needed to work out. Offering incentives can help encourage members to show up and put in the work.

From discounts on memberships and merchandise, to exclusive perks and recognition, these incentives serve as powerful motivators, encouraging members
to push themselves further and stay committed to their goals.

The more committed they are, the more likely they are to see good progress — meaning they’re more likely to keep paying for membership. Everybody wins!

Building a Sense of Community and Connection

One of the most remarkable aspects of fitness challenges is their ability to foster a sense of community within the studio.

As members embark on their challenge journeys together, they form bonds, share experiences and offer support to one another. Whether it's celebrating victories,
commiserating over setbacks, or simply cheering each other on, the community spirit that arises from these challenges is unparalleled.

Whether your members need that extra motivation to hit their goals, or they just want to make new friends, group challenges provide them with the opportunity to
live a more fit and happy life.

The Ripple Effect: Impact Beyond the Challenge

Perhaps the most impactful element of fitness challenges is that their benefits extend far beyond their duration.

As members conquer challenges, they emerge stronger, more confident, and more deeply connected to the studio community. These positive experiences ripple outwards, influencing not only individual members but the studio as a whole.

Engaged, motivated members become ambassadors for your studio, attracting new participants and contributing to its ongoing success.

Power your Studio’s Coaching with ABC Trainerize

With Challenges on ABC Trainerize, we’ve completely reimagined challenges for the coaching and fitness industry.

Think beyond traditional scales and one-size-fits-all challenges. Instead, every rep, every meal, and every checked-off habit becomes a stepping stone toward fitness goals, all while infusing an element of fun, and healthy competition into their fitness journey.

Join the fitness revolution with ABC Trainerize and lead the way in providing exceptional experiences for your studio’s members. Embrace technology, enhance engagement and watch your studio thrive like never before!
More press releases and updates from ABC Trainerize:
ABC Trainerize, a leading software platform for the fitness industry, recently ran a webinar for studio and gym owners on how to increase gym revenue with Gym Launch CEO, Cale Owen.
Sometimes, the smallest thing can have a huge impact. Using voice messages when communicating with a client can be a game changer when it comes to engagement – and time management.
ABC Fitness, the #1 tech provider for fitness businesses everywhere, is proud to announce the launch of TZ Storefront, a new partnership between ABC Trainerize and WRKOUT that empowers coaches and fitness professionals to support their clients’ wellness g
ABC Trainerize, a leading software platform for the fitness industry, has announced a new strategy for revenue optimization in 2024, aiming to transform how major gyms and franchises enhance their financial performance.
In a world where technology is advancing at a breakneck pace, it's no surprise that fitness clubs are also evolving to stay ahead of the game.
ABC Trainerize: news from HCMmag.com and FitTechGlobal.com
Trainerize, powered by ABC Fitness Solutions, the premier fitness and coaching platform and mobile app that empowers engagement between fitness trainers, gym owners, and their clients, today announced that the National Academy of Sports Medicine (NASM) has become the newest partner to join the Trainerize Education Program.
Trainerize, the fitness business software making wellness accessible by empowering businesses to better engage with their members, announces its latest integration with Garmin®, a leading global provider of smartwatches, fitness trackers and digital health solutions.
Global gym software company ABC Fitness Solutions has entered an agreement to acquire boutique fitness management platform Glofox. The merger will extend ABC Fitness Solutions’ reach to 31m members in around 24,000 locations worldwide. The deal is expected to complete before the end of the year.
ABC Fitness Solutions has appointed Sharad Mohan as chief SaaS officer. Mohan was previously co-founder and MD of Trainerize, which was acquired by ABC in 2020. He will be working across other SaaS businesses within ABC, while continuing to lead Trainerize.
G2, the largest tech marketplace, names Trainerize the leading software for personal trainers.
ABC Trainerize
Tel: +1-844-625-1155
Address: #305 1250 Homer St, Vancouver, British Columbia, V6B 1C6, Canada
Sharad Mohan, co-founder & managing director
ABC Trainerize video gallery:
Key personnel
Sharad Mohan, co-founder & managing director
Key customers
ABC Trainerize customers are so diverse. First and probably our largest segment is our independent trainers. We’re seeing a great mix of types of coaches from your classic personal trainers to hybrid trainers, nutrition and wellness coaches, rehab therapists and group exercise instructors! The second big audience are boutique 1-4 location gyms and studios. We’ve seen a large number of these come in due to a need for online training during COVID but not only. Lastly - there are larger enterprises, fi tness clubs, franchises, box gyms or even corporate wellness providers that see the need for a member engagement solution.
Plans for the next 12 months
ABC Trainerize is constantly releasing new features and upgrades, expanding the app’s already powerful capabilities and helping fitness businesses and professionals engage their clients in new and impactful ways.

Among our most recent releases are nutrition coaching features, and integrations with Garmin and Fitbit.
Testimonial
“ABC Trainerize has helped me take my business to a whole other level by adding online and hybrid training to my services. With it, I know my clients are getting a great workout whether I’m with them in the gym or they’re working out on their own, and they can contact me anytime they need to. I’m building a community for all my clients and strengthening my trainer-client relationship along the way."
– Michelle Roots, owner, Core Conditioning
Testimonial
“As soon as we implemented the ABC Trainerize app within our clubs, it allowed all of our coaches to communicate with all of our clients and all of our other trainers, which means we were providing a consistent customer experience—which is very difficult to do at scale and at volume, but we have been able to do that, and ABC Trainerize has been a perfect tool for that.”
– Rick May, owner, Alloy
Testimonial
“ABC Trainerize has allowed us to be able to expand into the virtual training world and the online training realm. The investment in the ABC Trainerize app has been very worthwhile as it has saved me time putting together workouts and allowed me to be able to meet with clients no matter where they are in the world."
– Amanda Tikalsky, Wisonsin Athletic Club
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