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We Work Well Events
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FITNESS, HEALTH, WELLNESS

press release: We Work Well Inc

We Work Well Founders Reflect on 5 Years of Innovation and Growth

11 Jan 2024
Founders Monica Helmstetter and Lucy Hugo reflect on the company’s remarkable journey / We Work Well
Redefining Hosted Buyer Events and Adapting to a Changing Landscape

As We Work Well celebrates its fifth anniversary, founders Monica Helmstetter and Lucy Hugo take a moment to reflect on the pivotal points that have defined the company’s remarkable journey. From its inception in 2019 to the recent expansion into the North American fitness market, We Work Well has continually evolved, setting new standards in the event industry.

Background

In 2000, Monica and Lucy were two friends navigating the corporate world in Boston working together in a media company. Their friendship grew over shared interests in health and fitness, often spending lunch breaks running along the Charles River and unwinding after work with yoga and spin classes at Boston Sports Club. Even as life took them to different corners of the world, their friendship endured.

Whether meeting personally or at business events, the duo consistently prioritized challenging each other through exercise. In 2018, drawing upon nearly three decades of collective experience in the spa and wellness industry, these friends from Europe decided to forge their own path in America. Their mission? To shake up the B2B event world.

The Launch of We Work Well – Where Business Meets Wellness

Fast forward to January 2019, when Monica and Lucy announced the launch of We Work Well, introducing the next generation of hosted buyer events, aimed to redefine the traditional format by incorporating wellness into every aspect of the event experience. The goal was not only to facilitate meaningful business connections but also to inspire attendees to integrate wellness practices into their personal and professional lives.

Pivoting to Virtual Events

Responding quickly to the challenges presented by the COVID-19 pandemic, We Work Well pivoted in May 2020 and introduced We Work Well Virtual, effectively transitioning their concept online. Their premier web-based virtual meeting platform facilitated connections between spa and wellness suppliers and key decision-makers through scheduled virtual one-on-one meetings, education, and networking. Leveraging the challenges of the pandemic and recognizing the potential of their web-based format, Monica and Lucy saw an opportunity to broaden their reach.

Expanding into a new market with We Work Well EMEA

Encouraged by the positive response to their virtual events, and with travel restrictions continuing to hinder conferences and tradeshows worldwide, We Work Well expanded in September 2020 with the launch of We Work Well EMEA, highlighting the growing importance of the wellness industry in Europe, the Middle East, and Africa. The company’s expansion was fueled by its commitment to connecting suppliers and decision-makers globally, even in the face of unprecedented challenges. Based in Europe, Stephen Pace-Bonello joined the team as event director, bringing a wealth of experience in the region. In April 2022, suppliers and key decision-makers from luxury spas across Europe, the Middle East, and Africa gathered in Spain for the first in-person edition of W3Spa EMEA by We Work Well.

Launching W3Hospitality and W3Fit in Europe

October 2021, marked another milestone for We Work Well introducing two new events, W3Hospitality, and W3Fit EMEA, expanding their successful meeting concept into hospitality and fitness. To support this expansion, David Zarb-Jenkins joined as co-founder, bringing over twenty years of experience in the fitness, hospitality, and hosted-buyer sectors. These events, held at The Westin Dragonara Resort in Malta, showcased the company’s ability to adapt to the evolving needs of any vertical it enters. Within two years both events have established themselves as leaders, drawing in the top buyers and suppliers from the UK, Europe, and the Middle East

Bringing W3Fit to North America

In September 2023, We Work Well further expanded its portfolio with the addition of W3Fit North America set to take place at Estancia La Jolla Hotel & Spa in California later this year. With the intersection of fitness and wellness reshaping the traditional approach to gyms and clubs, the program, focused on fostering genuine business connections and enhancing overall well-being, further advances the company’s dedication to delivering innovative programs that resonate with its audience.

Looking Ahead

As We Work Well continues to push boundaries, launch new events, and redefine the event landscape, Monica Helmstetter and Lucy Hugo remain dedicated to their mission of connecting industry leaders, fostering authentic relationships, and promoting the integration of wellness into every aspect of business and life. As they look back on five years in business with gratitude to the many individuals who have helped shape their journey and when asked about the future, they envision the convergence of spa, fitness, and hospitality as a pivotal focus, offering an exciting opportunity for expansion and growth.
More press releases and updates from We Work Well Inc:
While the pandemic season has mostly concluded, its disruptive effects are still being felt around the world by businesses old and new.
As W3Fit continues to sign operators and suppliers up to its inaugural event on the beautiful island of Malta, October 4-7, 2022, the company has today, announced, an official partnership with ukactive.
We Work Well Inc: news from HCMmag.com and FitTechGlobal.com
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
International hosted buyer event company We Work Well (WWW) has confirmed dates and locations for its 2024 conference calendar.
The second W3FIT event took place in Croatia recently, drawing buyers and suppliers together from across the EMEA region for three days of meetings, networking and educational sessions at the Le Méridien Lav in Split.
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.
More than 100 spa and wellness professionals from across Europe, the Middle East and Africa (EMEA) have assembled in Croatia to attend W3Spa EMEA, kicking off today at the five-star Le Méridien Lav, Split.
Industry event W3Spa EMEA has kicked off in Tarragona, Spain, hosted at Le Méridien Ra Beach Hotel & Spa.
We Work Well Inc: featured in HCM and Fit Tech magazines
Sponsored: Build well
HCM People: David Zarb Jenkins
Despite industry challenges, there’s a fresh air of positivity
We Work Well Inc
Tel: +356 99448862
Address: 1000 Johnnie Dodds Blvd, Mount Pleasant, SC, 29464, United States
David Zarb-Jenkins, co-founder, W3Fit EMEA
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Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
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We Work Well Events press release: We Work Well Founders Reflect on 5 Years of Innovation and Growth
As We Work Well celebrates its fifth anniversary, founders Monica Helmstetter and Lucy Hugo take a moment to reflect on the pivotal points that have defined the company’s remarkable journey.
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Galgorm Resort, York,
Diary dates
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China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
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11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
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12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
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Diary dates

press release: We Work Well Inc

We Work Well Founders Reflect on 5 Years of Innovation and Growth

11 Jan 2024
Founders Monica Helmstetter and Lucy Hugo reflect on the company’s remarkable journey / We Work Well
Redefining Hosted Buyer Events and Adapting to a Changing Landscape

As We Work Well celebrates its fifth anniversary, founders Monica Helmstetter and Lucy Hugo take a moment to reflect on the pivotal points that have defined the company’s remarkable journey. From its inception in 2019 to the recent expansion into the North American fitness market, We Work Well has continually evolved, setting new standards in the event industry.

Background

In 2000, Monica and Lucy were two friends navigating the corporate world in Boston working together in a media company. Their friendship grew over shared interests in health and fitness, often spending lunch breaks running along the Charles River and unwinding after work with yoga and spin classes at Boston Sports Club. Even as life took them to different corners of the world, their friendship endured.

Whether meeting personally or at business events, the duo consistently prioritized challenging each other through exercise. In 2018, drawing upon nearly three decades of collective experience in the spa and wellness industry, these friends from Europe decided to forge their own path in America. Their mission? To shake up the B2B event world.

The Launch of We Work Well – Where Business Meets Wellness

Fast forward to January 2019, when Monica and Lucy announced the launch of We Work Well, introducing the next generation of hosted buyer events, aimed to redefine the traditional format by incorporating wellness into every aspect of the event experience. The goal was not only to facilitate meaningful business connections but also to inspire attendees to integrate wellness practices into their personal and professional lives.

Pivoting to Virtual Events

Responding quickly to the challenges presented by the COVID-19 pandemic, We Work Well pivoted in May 2020 and introduced We Work Well Virtual, effectively transitioning their concept online. Their premier web-based virtual meeting platform facilitated connections between spa and wellness suppliers and key decision-makers through scheduled virtual one-on-one meetings, education, and networking. Leveraging the challenges of the pandemic and recognizing the potential of their web-based format, Monica and Lucy saw an opportunity to broaden their reach.

Expanding into a new market with We Work Well EMEA

Encouraged by the positive response to their virtual events, and with travel restrictions continuing to hinder conferences and tradeshows worldwide, We Work Well expanded in September 2020 with the launch of We Work Well EMEA, highlighting the growing importance of the wellness industry in Europe, the Middle East, and Africa. The company’s expansion was fueled by its commitment to connecting suppliers and decision-makers globally, even in the face of unprecedented challenges. Based in Europe, Stephen Pace-Bonello joined the team as event director, bringing a wealth of experience in the region. In April 2022, suppliers and key decision-makers from luxury spas across Europe, the Middle East, and Africa gathered in Spain for the first in-person edition of W3Spa EMEA by We Work Well.

Launching W3Hospitality and W3Fit in Europe

October 2021, marked another milestone for We Work Well introducing two new events, W3Hospitality, and W3Fit EMEA, expanding their successful meeting concept into hospitality and fitness. To support this expansion, David Zarb-Jenkins joined as co-founder, bringing over twenty years of experience in the fitness, hospitality, and hosted-buyer sectors. These events, held at The Westin Dragonara Resort in Malta, showcased the company’s ability to adapt to the evolving needs of any vertical it enters. Within two years both events have established themselves as leaders, drawing in the top buyers and suppliers from the UK, Europe, and the Middle East

Bringing W3Fit to North America

In September 2023, We Work Well further expanded its portfolio with the addition of W3Fit North America set to take place at Estancia La Jolla Hotel & Spa in California later this year. With the intersection of fitness and wellness reshaping the traditional approach to gyms and clubs, the program, focused on fostering genuine business connections and enhancing overall well-being, further advances the company’s dedication to delivering innovative programs that resonate with its audience.

Looking Ahead

As We Work Well continues to push boundaries, launch new events, and redefine the event landscape, Monica Helmstetter and Lucy Hugo remain dedicated to their mission of connecting industry leaders, fostering authentic relationships, and promoting the integration of wellness into every aspect of business and life. As they look back on five years in business with gratitude to the many individuals who have helped shape their journey and when asked about the future, they envision the convergence of spa, fitness, and hospitality as a pivotal focus, offering an exciting opportunity for expansion and growth.
More press releases and updates from We Work Well Inc:
While the pandemic season has mostly concluded, its disruptive effects are still being felt around the world by businesses old and new.
As W3Fit continues to sign operators and suppliers up to its inaugural event on the beautiful island of Malta, October 4-7, 2022, the company has today, announced, an official partnership with ukactive.
We Work Well Inc: news from HCMmag.com and FitTechGlobal.com
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
International hosted buyer event company We Work Well (WWW) has confirmed dates and locations for its 2024 conference calendar.
The second W3FIT event took place in Croatia recently, drawing buyers and suppliers together from across the EMEA region for three days of meetings, networking and educational sessions at the Le Méridien Lav in Split.
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.
More than 100 spa and wellness professionals from across Europe, the Middle East and Africa (EMEA) have assembled in Croatia to attend W3Spa EMEA, kicking off today at the five-star Le Méridien Lav, Split.
Industry event W3Spa EMEA has kicked off in Tarragona, Spain, hosted at Le Méridien Ra Beach Hotel & Spa.
We Work Well Inc: featured in HCM and Fit Tech magazines
Sponsored: Build well
HCM People: David Zarb Jenkins
Despite industry challenges, there’s a fresh air of positivity
We Work Well Inc
Tel: +356 99448862
Address: 1000 Johnnie Dodds Blvd, Mount Pleasant, SC, 29464, United States
David Zarb-Jenkins, co-founder, W3Fit EMEA
We Work Well Inc video gallery:
Key personnel
David Zarb-Jenkins, co-founder, W3Fit
Cameron Close, event director, W3fit North America,
Monica Helmstetter and Lucy Hugo, founders of We Work Well Inc.
Key customers
Meet our Buyers:
Highly qualified owners and operators from top health, fitness, and leisure clubs and hotels.

Meet our Suppliers:
High-level executives from global supplier companies innovating the fitness industry.
Plans for the next 12 months
W3Fit North America
September 8-11, 2024
Estancia La Jolla Hotel & Spa, California

Nestled in the heart of Southern California, Estancia La Jolla Resort & Spa with stunning Mediterranean-inspired architecture and lush landscapes is the ideal setting for the inaugural W3Fit North America event.


W3Fit EMEA
October 8-11, 2024
Chia Laguna Sardinia, Italy

Experience the marvels of Sardinia at the Chia Laguna Resort, which seamlessly blends elegant and harmonious style with an unwavering commitment to excellence. Truly an unforgettable experience discovering nature, the sea, and the wonders of Sardinia.
Testimonial
"W3Fit is an excellent event organized by a group of very passionate people who are driven to exceed expectations and they did. The format, energy and quality of meetings was outstanding.”

– Mark Lowder, WellnessSpace Brands
Testimonial
“Excellent experience all round. The organisation was superb and the event very well structured from start to finish. Would highly recommend it.”

– Phil Hall, Energie Fitness
Testimonial
“A well-performed event with top-level attendees. Woodway enjoys being a part of it!”

– Bastian Gruendler, Woodway
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