press release: CoverMe Ltd
Gold company profile | CoverMe Ltd
PRESS RELEASE
Virgin Active transforms team management with CoverMe Fitness
16 Oct 2024
The CoverMe app is also being used to manage Virgin Active’s swimming instructors / CoverMe
Initially piloted as a group exercise cover solution to minimise class cancellations, boost staff engagement and enhance the member experience, the CoverMe app has now been rolled out across the Virgin Active UK estate and is being implemented in various areas of team management. This includes improving communication between clubs and staff, managing in-house training, upskilling master trainers and identifying recruitment opportunities.
Beverlee Brinkworth, COO of CoverMe, says: “We are delighted to be working with one of the UK’s most respected fitness brands. With the launch of new classes like ‘Lift’, the app ensures the team is updated on training opportunities, empowering them to learn new skills and teach additional class types. It streamlines communication, tracks instructor qualifications and simplifies coverage planning to keep instructors relevant. The system also helps identify recruitment needs, allowing Virgin Active to proactively manage staffing to meet demand and maintain its high standards of member experience.”
The app is also being used to manage Virgin Active’s swimming instructors, helping to reduce the likelihood of pool session cancellations.
CoverMe recently launched in the US in partnership with IDEA® Health & Fitness Association to address common financial and operational challenges faced by fitness operators. The award-winning fitness educator and keynote speaker, Doris Thews, has joined CoverMe as Vice President of Business Development USA to help integrate the app into the US market.
More press releases and updates from CoverMe Ltd:
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Workforce operating system CoverMe has partnered with the much-loved International Fitness
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A new partnership between workforce operating system CoverMe Fitness and forward-thinking
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Village Hotel Club is rolling CoverMe Fitness out across its health and wellness clubs to
reduce unnecessary admin, improve compliance and free up managers to spend more time in
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CoverMe Ltd: news from HCMmag.com and FitTechGlobal.com
Barnsley Premier Leisure (BPL) has partnered with CoverMe Fitness to simplify instructor
recruitment, team management and compliance across 10 sites.
At a time when the global mental health crisis is costing the economy $1 trillion annually in lost
productivity, the very professionals promoting well-being are battling burnout, stress and
administrative overload.
Lift Brands, owner of Snap Fitness, has partnered with CoverMe Fitness, the leading on-
demand fitness team management and cover solution app, to set a new standard in compliance
within the fitness industry.
CoverMe Fitness, the seamless, on-demand fitness team management and cover solution app,
has launched an exclusive perks and discounts package for fitness professionals.
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic
partnership to address some of the biggest challenges facing fitness professionals and the
industry at large, which will launch at IDEA® World Convention in the US this week.
CoverMe Fitness, the studio management app for the fitness industry, has launched in
Australia, with industry veteran Tony Zonato as managing director for the region.
CoverMe Ltd: featured in HCM and Fit Tech magazines
Supplier Showcase: CoverMe – Managing cover
East Dunbartonshire Leisure and Culture Trust has partnered
with CoverMe to support its expanding group fitness programme
Supplier showcase: CoverMe: Total success
The CoverMe app has transformed class management for Total Fitness, with
huge time savings, stronger compliance and better talent management
Insight: Future talent
How do we attract the next generation of group
exercise instructors? Abi Harris asks what it will
take to make the sector a compelling career choice
CoverMe Ltd
Tel: 07891 503525
Email: [email protected]
Web:
www.covermeapp.co
Address:
5 Hyde Road ,
Paignton,
Devon,
TQ4 5BW,
England
Louise Crossland, chief commercial officer
CoverMe Ltd video gallery:
Key personnel
Rosanna Tucker, co-founder and CEO
Beverlee Browne, co-founder and COO
Louise Crossland, chief commercial officer
Beverlee Browne, co-founder and COO
Louise Crossland, chief commercial officer
Key customers
All venues, from boutique studios to big-box fitness sites, including:
• Virgin Active,
• Nuffield Health,
• Total Fitness,
• Goodlife, and
• Lift Brands.
• Virgin Active,
• Nuffield Health,
• Total Fitness,
• Goodlife, and
• Lift Brands.
Plans for the next 12 months
Our long-term vision extends into other vertical markets including padel centres, ski schools, golf centres, spa and wellbeing.
In the last 12 months we have expanded to the US and Australia and have recruited roles in EMEA.
In the last 12 months we have expanded to the US and Australia and have recruited roles in EMEA.
Testimonial
“This is a fantastic concept and exactly what all class operators need to enhance efficiency, member satisfaction levels and avoid the frustration of classes being cancelled or changed at short notice.”
– John Treharne, founder, The Gym Group and executive chair and non-executive director, CoverMe
– John Treharne, founder, The Gym Group and executive chair and non-executive director, CoverMe
Testimonial
"We have found some amazing new instructors through the app, which we wouldn’t have discovered without using CoverMe."
– Virgin Active
– Virgin Active
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