press release: Serco Leisure
Gold company profile | Serco Leisure
PRESS RELEASE
Serco Leisure wins five-year Buckinghamshire leisure contract
30 Jan 2024
Aqua Vale Swimming & Fitness Centre / Serco Leisure
The new contract includes management of Aqua Vale Swimming & Fitness Centre, Swan Pool & Leisure Centre, Evreham Leisure Centre, Beacon Sports Centre & Theatre as well as the continued operation of the Little Marlow Running Track, which Serco Leisure and MCLT have been managing on behalf of the council since 2018.
The decision to award the contract to Serco Leisure and MLCT was made by Buckinghamshire Council’s Cabinet following a competitive procurement process. As well as bringing positive financial benefits, the arrangements will continue to provide benefits for local residents. This includes a range of concessionary membership rates, working closely with health partners to support residents’ health and wellbeing through more active lifestyles and increasing the number of users across all these sites, supporting local work placements with schools and colleges, and an apprenticeship programme.
Clive Harriss, Buckinghamshire Council’s Cabinet Member for Culture and Leisure said: “As a council, we pride ourselves on providing a range of top-quality, affordable leisure facilities for our residents. After a rigorous and exhaustive procurement process, we are pleased to be working with Serco Leisure and MLCT who bring with them great experience and expertise in running successful and thriving leisure facilities for local communities.”
Simon Lane, Serco Leisure’s Managing Director said: “I’m absolutely delighted at this news, which allows us to extend our current relationship with Buckinghamshire Council. We are eager to get started and are looking forward to making a positive impact within the community.
“In partnership with the council, we have a range of exciting projects in the pipeline to enhance the customer experience for visitors to the five centres, including major refurbishment work for the gym spaces at Aqua Vale Swimming & Fitness Centre and Swan Pool & Leisure Centre.”
Brian Taylor, Chair of More Leisure Community Trust added: “This is wonderful news. More Leisure Community Trust are looking forward to broadening their presence in Buckinghamshire having successfully operated Stoke Mandeville Stadium and Little Marlow Running track since 2018. We are looking forward to working in partnership with Buckinghamshire Council to achieve our vision - to inspire all individuals to engage in activity and to be at the heart of improving health and wellbeing in the community."
The five facilities within the contract were previously managed by a number of different operators, with Aqua Vale and Swan Pool under the SLM banner, Evreham Leisure Centre and Beacon Sports Centre & Theatre under GLL, and the Little Marlow Running Track managed by Serco Leisure and MCLT.
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Serco Leisure
Tel: +44 0116 240 7500
Email: [email protected]
Address:
Lancer House,
38 Scudamore Road,
Leicester,
Leicestershire,
LE3 1UB,
United Kingdom
Simon Lane, managing director
Serco Leisure video gallery:
Key personnel
Simon Lane, managing director
Steve Nelson, director, leisure
Sally Kurton, director of operational support
Steve Lawrence, director of stakeholder engagement
Leigh Brooks, director of marketing & customer engagement
Warren Higgins, business development director
Nikhil Ghelani, director of business improvement
Lisa Boylin-George, director of finance
Steve Nelson, director, leisure
Sally Kurton, director of operational support
Steve Lawrence, director of stakeholder engagement
Leigh Brooks, director of marketing & customer engagement
Warren Higgins, business development director
Nikhil Ghelani, director of business improvement
Lisa Boylin-George, director of finance
Key customers
■ Sport England
■ WheelPower
■ Local authorities
■ WheelPower
■ Local authorities
Plans for the next 12 months
We will continue working closely with our
partners to support their overarching
health and wellbeing strategies; while
remaining focused on the promise we
make to all the people who benefit from
the services we provide, which is to help
our customers make more of every day.
In 2024, we launched our national Active Wellbeing Strategy, outlining our strategic approach to addressing health inequalities within the communities we serve. Building on existing best practices, we aim to enhance and expand our efforts in this area, positioning our centres as inclusive community hubs dedicated to supporting the most underrepresented groups.
We are particularly proud of the free to attend, after dark running/walking clubs we launched in 2024 in support of This Girl Can’s ‘Let’s Lift the Curfew’ campaign.
In 2024, we launched our national Active Wellbeing Strategy, outlining our strategic approach to addressing health inequalities within the communities we serve. Building on existing best practices, we aim to enhance and expand our efforts in this area, positioning our centres as inclusive community hubs dedicated to supporting the most underrepresented groups.
We are particularly proud of the free to attend, after dark running/walking clubs we launched in 2024 in support of This Girl Can’s ‘Let’s Lift the Curfew’ campaign.
Testimonial
“The knowledge, expertise and experience Serco bring is first class. We’re confident
they are the operator who will provide the level of service, variety of activity and the
inclusive welcome the people of Birmingham deserve.”
– Dave Wagg, head of sport & development, Birmingham City Council
– Dave Wagg, head of sport & development, Birmingham City Council
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