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press release: Swimming Teachers' Association (STA)

Gold company profile | Swimming Teachers' Association (STA)
PRESS RELEASE

STA and Virgin Active renew training partnership

04 Mar 2026
STA and Virgin Active training partnership / STA

STA is delighted to confirm that Virgin Active has re-signed its partnership with the association, continuing the successful collaboration first established in 2021 to support the delivery of high-quality aquatic and safety training across Virgin Active’s UK clubs.

Over the last four years, Virgin Active’s Learning & Development (L&D) Team has significantly expanded its internal training capability, delivering thousands of face-to-face and blended learning opportunities for team members across its nationwide estate.

As an STA Approved Training Centre, Virgin Active benefits from managing its aquatic training needs in-house, maintaining full oversight of delivery quality, and supporting the ongoing development of its aquatic teams. This status ensures Virgin Active can deliver STA-regulated qualifications to the highest standards.

Through its renewed partnership with STA, Virgin Active’s L&D Team will continue to provide clear entry routes for new learners and structured upskilling opportunities for existing team members. Courses will also remain open to external candidates where appropriate, supporting broader community training needs.

In addition, Virgin Active will continue to deliver STA’s full portfolio of swimming teaching, lifeguarding, baby and preschool, disability, first aid and pool plant qualifications. From 2026, this will also extend to STA’s new Level 2 Swimming Teacher Qualification.

Stuart Dickinson, quality development and apprenticeship manager at Virgin Active, said: Renewing our partnership with STA reflects our confidence in the quality and robustness of their qualifications. STA’s support has helped our Learning & Development Team deliver consistent, industry-leading training for colleagues across our clubs and for the wider community. We look forward to building on this success as we continue developing accessible pathways into the leisure industry and inspiring the next generation of aquatic professionals.”

Dave Candler, STA CEO, added: “We are delighted that Virgin Active has renewed its partnership with STA. Their commitment to providing high-quality training aligns perfectly with our mission to raise standards across the aquatic industry. As an STA Approved Training Centre, they continue to demonstrate exceptional quality, consistency and dedication in developing the next generation of swimming teachers and lifeguards.”

For more information about training opportunities with Virgin Active, please visit: https://www.virginactive.co.uk



More press releases and updates from Swimming Teachers' Association (STA):
STA has welcomed a new statement issued by the Swimming Alliance in response to the Government’s £1 billion investment into school sport and physical activity over the next three years.
Live Borders has become a new STA Approved Training Centre (ATC) for aquatics and is among the first organisations in Scotland to begin delivering STA’s newly accredited Swimming Teacher Qualification at SCQF Level 7.
A long-term charitable commitment to training the next generation of swimming teachers Today STA is launching ‘The Ripple Effect’, a new long-term charitable initiative designed to remove financial barriers into swimming teaching and strengthen access to
STA, a national governing body for swimming, has announced a new partnership with SEN UK Swimming, a charity working to improve access to swimming lessons for children and young people with special educational needs and disabilities.
Wakefield Council has confirmed plans to transition its swim school provision to STA’s new 1- 7 graded Learn to Swim Programme (LSP), with implementation scheduled for May 2026.
Swimming Teachers' Association (STA)
Tel: 01922 645097
Address: Anchor House, Birch Street, Walsall, West Midlands, WS2 8HZ,
Dave Candler, CEO
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Company profile: Swimming Teachers' Association (STA)
The Swimming Teachers’ Association (STA) is a national governing body for swimming and a UK-registered ...
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press release: Swimming Teachers' Association (STA)

Gold company profile | Swimming Teachers' Association (STA)
PRESS RELEASE

STA and Virgin Active renew training partnership

04 Mar 2026
STA and Virgin Active training partnership / STA

STA is delighted to confirm that Virgin Active has re-signed its partnership with the association, continuing the successful collaboration first established in 2021 to support the delivery of high-quality aquatic and safety training across Virgin Active’s UK clubs.

Over the last four years, Virgin Active’s Learning & Development (L&D) Team has significantly expanded its internal training capability, delivering thousands of face-to-face and blended learning opportunities for team members across its nationwide estate.

As an STA Approved Training Centre, Virgin Active benefits from managing its aquatic training needs in-house, maintaining full oversight of delivery quality, and supporting the ongoing development of its aquatic teams. This status ensures Virgin Active can deliver STA-regulated qualifications to the highest standards.

Through its renewed partnership with STA, Virgin Active’s L&D Team will continue to provide clear entry routes for new learners and structured upskilling opportunities for existing team members. Courses will also remain open to external candidates where appropriate, supporting broader community training needs.

In addition, Virgin Active will continue to deliver STA’s full portfolio of swimming teaching, lifeguarding, baby and preschool, disability, first aid and pool plant qualifications. From 2026, this will also extend to STA’s new Level 2 Swimming Teacher Qualification.

Stuart Dickinson, quality development and apprenticeship manager at Virgin Active, said: Renewing our partnership with STA reflects our confidence in the quality and robustness of their qualifications. STA’s support has helped our Learning & Development Team deliver consistent, industry-leading training for colleagues across our clubs and for the wider community. We look forward to building on this success as we continue developing accessible pathways into the leisure industry and inspiring the next generation of aquatic professionals.”

Dave Candler, STA CEO, added: “We are delighted that Virgin Active has renewed its partnership with STA. Their commitment to providing high-quality training aligns perfectly with our mission to raise standards across the aquatic industry. As an STA Approved Training Centre, they continue to demonstrate exceptional quality, consistency and dedication in developing the next generation of swimming teachers and lifeguards.”

For more information about training opportunities with Virgin Active, please visit: https://www.virginactive.co.uk



More press releases and updates from Swimming Teachers' Association (STA):
STA has welcomed a new statement issued by the Swimming Alliance in response to the Government’s £1 billion investment into school sport and physical activity over the next three years.
Live Borders has become a new STA Approved Training Centre (ATC) for aquatics and is among the first organisations in Scotland to begin delivering STA’s newly accredited Swimming Teacher Qualification at SCQF Level 7.
A long-term charitable commitment to training the next generation of swimming teachers Today STA is launching ‘The Ripple Effect’, a new long-term charitable initiative designed to remove financial barriers into swimming teaching and strengthen access to
STA, a national governing body for swimming, has announced a new partnership with SEN UK Swimming, a charity working to improve access to swimming lessons for children and young people with special educational needs and disabilities.
Wakefield Council has confirmed plans to transition its swim school provision to STA’s new 1- 7 graded Learn to Swim Programme (LSP), with implementation scheduled for May 2026.
Swimming Teachers' Association (STA)
Tel: 01922 645097
Address: Anchor House, Birch Street, Walsall, West Midlands, WS2 8HZ,
Dave Candler, CEO
Swimming Teachers' Association (STA) video gallery:
Key personnel
Dave Candler, chief executive officer
Zoe Cooper, commercial director
Kayle Brightwell, director of education
Brett Preston, director of digital services
Stuart Tanfield, finance director
Key customers
STA works with a broad range of customers across the aquatic sector, including independent swim schools, national leisure operators, local authorities, STA Swim Academies, Swim Star Swim Schools, training providers and international partners.

Its qualifications and memberships support individual swimming teachers, schools and organisations delivering aquatic programmes.
Plans for the next 12 months
STA will continue to embed its Level 2 Swimming Teacher Qualification across the sector, supporting training providers and employers with implementation, resources and workforce development initiatives. This includes modern approaches to delivery, combining blended learning and digital tools to support tutors and learners.

There will be a continued focus on expanding CPD provision with specialist partners, enhancing digital learning and improving accessibility to training.

STA will also progress charity initiatives to support recruitment within the aquatic workforce, including bursary programmes and outreach activity, while strengthening its work in inclusion, disability swimming and community engagement.

Testimonial
“Since partnering with STA in 2017, we have trained over 4,300 swimming teachers through their qualification framework, helping us build a consistent, scalable workforce model across our centres. Their support has strengthened our ability to recruit, upskill and retain staff.”

– Andrew Clark, national sport & aquatics manager, GLL
Testimonial
“Renewing our partnership with STA reflects our confidence in the quality and robustness of their qualifications. STA’s support has enabled us to deliver consistent, high-quality training across our clubs.”

– Stuart Dickinson, quality development and apprenticeship manager, Virgin Active
Testimonial
“Becoming an STA Approved Training Centre has given us the flexibility to manage training requirements in-house, enabling us to scale quickly and support workforce growth.”
– Kelly Gaffney, head of people and culture, swim@
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