press release: Alliance Leisure
Gold company profile | Alliance Leisure
PRESS RELEASE
Project team for £10 million Citadel Leisure Centre revamp unveiled
07 Nov 2023
Alliance Leisure, is leading the project to revitalise Citadel Leisure Centre at Ayr Harbour / Alliance Leisure / South Ayrshire Council
Leisure development specialist, Alliance Leisure, is leading the project to revitalise the centre, which is used by some 300,000 people a year.
Working alongside Alliance Leisure are architect and principal designer, Holmes Miller, and principal contractor Robertson Construction Central West. The rest of the design and build team comprises Axiom Project Services as project managers and quantity surveyors, WPS as mechanical and electrical consultants and structural engineers Stuer.
The project has been secured through the UK Leisure Framework, which is owned by Denbighshire Leisure Ltd (DLL) and has long proved a successful vehicle for delivering leisure transformations across the UK. The comprehensive refurbishment will address necessary repair work and will also see the introduction of exciting new facilities to enhance the user experience and create an inviting play, sports and recreation destination for both residents and visitors.
"These are exciting times for the Citadel Leisure Centre," said Councillor Brian Connolly,
Sport and Leisure Portfolio Holder for South Ayrshire Council. "I am delighted that a project team has been appointed and we can proceed with plans to revitalise this popular facility. Alliance Leisure has been injecting life into leisure facilities for 25 years and I am confident they can transform the Citadel to ensure it continues to boost the health and wellbeing of locals and visitors for many years to come."
"We have assembled a fantastic project team, led by leisure development experts Alliance Leisure, to deliver a first class leisure centre for Whitchurch," said Jonny Curley,
Senior Business Development Manager, Alliance Leisure. "Their combined experience and expertise will ensure we provide residents with the health and wellbeing facilities they want and need, both now and in the future. The new leisure centre will not only deliver a superb service to residents, it will also benefit from modern technologies that optimise efficiencies and support the councils aim to achieve net zero by 2030."
Andy McLinden, Managing Director of Robertson Construction Central West added: "Working with Alliance Leisure to support the Council in improving and revamping existing buildings for local communities, the much-loved Citadel Leisure Centre will receive a transformation of its facilities. With the end users in mind, we will ensure that we deliver a thriving community leisure hub that will promote accessible sport and physical activity opportunities for the local community and beyond."
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Show preview: Elevate 2026
Welcome to Elevate 2026
Sponsored: Alliance Leisure - a facility for the future
Alliance Leisure utilised its extensive industry expertise
and proven resilience to deliver Clay Cross Active, an
end-to-end health and wellness facility in Derbyshire
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Alliance Leisure
Tel: +44 (0)1458 877558
Email: [email protected]
Address:
2340/2440 The Quadrant,
Aztec West,
Bristol,
BS324AQ,
United Kingdom

Sarah Watts, CEO

Key personnel
Sarah Watts, CEO
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from
the pandemic is to stand side-by-side
with partners and not just help the
sector recover but truly thrive. We are
constantly innovating and are currently
exploring new activities, alongside best
in class health, leisure and wellbeing
solutions. We are committed to
continuing to measure the social value
created across our developments and
use the National Themes Outcomes
and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance
Leisure, breaking down investment barriers to ensure communities across the UK have
access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
– Jamie Groves, managing director at Denbighshire Leisure
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