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press release: Les Mills UK
Les Mills and Fitness Time unveil landmark Saudi Arabia partnership
14 Jul 2022
Les Mills and Fitness Time have announced a major new partnership / Fitness Time
With more than 300,000 members and 150+ facilities across KSA & UAE, Fitness Time is the most advanced and largest health club chain in the Middle East.
From July 2022, the operator will strengthen its group exercise offering by introducing world-renowned Les Mills workouts such as BODYPUMP™, BODYCOMBAT™, and RPM™ across 151 KSA clubs. Fitness Time also plans to provide Les Mills workouts across its KSA portfolio of women’s clubs from August 2022.
The partnership brings together two leading brands with a shared mission of creating a fitter planet by motivating society to sustain healthy lifestyles. It will enable Fitness Time to consolidate its position as the market leader in the fast-growing KSA market, boasting a broad array of high-quality fitness options to motivate members.
Glen Stollery, CEO of Les Mills IMEA, said: “It’s an exciting time for fitness in the Kingdom when Les Mills as the world’s leader in group exercise joins forces with the largest health club chain in Saudi Arabia.”
“A premium group fitness offering is the backbone of success for many of the world’s most successful clubs so we can’t wait to work with Fitness Time to deliver life-changing workout experiences that will promote healthier happier lives and keep members coming back for more.”
Shadan AlSagri, Deputy COO of Fitness Time, shares: “What comes with this partnership is momentous to group fitness; as the Kingdom’s top wellness providers, Fitness Time and the world leaders in group exercises unite. We expect a promising shift in the region’s expectations in fitness.”
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Key personnel
Martin Franklin, Les Mills CEO, Europe
Key customers
Les Mills works with a wide range of clubs and facilities across the UK and Ireland, from the independent sector, local authorities, universities, corporate wellness providers, budget and boutiques.
Plans for the next 12 months
Les Mills will continue to be focused on supporting all club partners to make their
fastest way back to full membership with
confidence, bringing live group fitness and
digital experiences onto the menu. There’s
a huge opportunity to engage with new
members: 63 percent of Les Mills+ users
are interested in trying a live class.
We are continuing to invest in our instructors with our commitment to training and ongoing development. This includes offering instructors a multitude of platforms to learn from as well as the new launched Les Mills Qualifi cations which recognises progression in teaching and enables instructors to achieve mastery in the art of group fitness.
We are also constantly innovating and working on ways to enhance programming and raise the bar. Our Les Mills clubs in New Zealand serve as our ‘living lab’ where we have several exciting pilots running to road-test new programs.
In an industry as trend-driven as the fitness sector, it’s vital to keep pace with changing consumer preferences so we’re always working on the next big thing that’s going to keep our club partners ahead of the curve.
We are continuing to invest in our instructors with our commitment to training and ongoing development. This includes offering instructors a multitude of platforms to learn from as well as the new launched Les Mills Qualifi cations which recognises progression in teaching and enables instructors to achieve mastery in the art of group fitness.
We are also constantly innovating and working on ways to enhance programming and raise the bar. Our Les Mills clubs in New Zealand serve as our ‘living lab’ where we have several exciting pilots running to road-test new programs.
In an industry as trend-driven as the fitness sector, it’s vital to keep pace with changing consumer preferences so we’re always working on the next big thing that’s going to keep our club partners ahead of the curve.
Testimonial
“Member feedback [on Les Mills On Demand] has been phenomenal both from regular group exercisers, but also from those that have never done it before, giving them the confidence to come and try a live class when we re-open.”
– Peter Wilkinson, national sales and marketing manager, Bannatyne Group
– Peter Wilkinson, national sales and marketing manager, Bannatyne Group
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