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FITNESS, HEALTH, WELLNESS

press release: Everyone Active

LLDC appoints Everyone Active as new operator of London 2012 venue London Aquatics Centre at Queen Elizabeth Olympic Park

20 Nov 2023
London Legacy Development Corporation (LLDC) has appointed Everyone Active as the new operator for the London Aquatics Centre at Queen Elizabeth Olympic Park / London Legacy Development Corporation (LLDC)
More than ten years on since the London 2012 Olympic and Paralympic Games, the London Legacy Development Corporation (LLDC) has appointed Everyone Active, the longest-established leisure contractor in the UK, as the new operator for the London Aquatics Centre at Queen Elizabeth Olympic Park.

The 8 year contract (with the option to extend) will cover the operation of the award-winning Dame Zaha Hadid’s designed building. The world-class facilities include two 50-metre pools, a dive pool with distinctive diving platforms, as well as a 100-station gym, café and ancillary facilities.

The London Aquatics Centre hosts local, London-wide and national galas and since London 2012 has been host to major championships including the European Aquatics Championships (2016), the World Para Swimming Championships (2019) and multi-year dates for the FINA Diving World Series. The London Aquatics Centre attracts more than one million visits a year for community use and learn to swim programmes as well as club and elite performance training.

Edward Fane, Head of Venues at Queen Elizabeth Olympic Park, said: “The Zaha Hadid designed London Aquatics Centre is one of the world’s best aquatics venues where elite athletes train alongside community users and talent pathways that can link the two, with thousands coming to learn, swim and dive here each week.

“This prestigious and high value contract is critically important to the long-term legacy of the Games of London 2012 and we thank GLL for their great service since operating the venue since 2014. We look forward to working in partnership with Everyone Active for the next eight years, to deliver continuous improvement and build on the remarkable aquatics legacy to date, whilst driving best value for the taxpayer and local communities.”

Everyone Active’s Regional Director, Duncan Jefford, said: “We’re delighted to be awarded the contract to operate the world-class London Aquatics Centre, renowned for hosting major sporting events including the Olympics and Paralympics. The facility champions elite sport alongside swimming, diving and sports activities for the local community.

“This is an incredibly exciting time for Everyone Active, and this new partnership with London Legacy Development Corporation marks a monumental step for our business at an iconic sports venue. We look forward to continuing the legacy of this state-of-the-art facility and inspiring the next generation of sportspeople.

“As a company that started out 36 years ago running a single site, it is fantastic to continue our growth across the country, now reaching more than 230 leisure and cultural facilities.

“We remain unwavering in our commitment to providing leisure services and facilities tailored to the unique needs of local communities. We take huge pride in offering opportunities for people of all ages, abilities and interests to engage in physical activity."

Everyone Active is the longest-established leisure contractor in the UK, having been founded in 1987. Today, Everyone Active manages in excess of 230 leisure facilities and cultural services in partnership with more than 60 local authorities.

Everyone Active aims to get communities active, engaged and entertained through a wide range of activities and services that include, sports, coaching, culture, events and health services.

They currently manage a vast range of indoor and outdoor facilities including theatres, swimming pools, spas, sports halls, squash courts, studios, fitness suites, climbing walls, cafes, golf courses, athletics stadia and sports pitches.

The LLDC was seeking to award a new operating contract for this world-class facility for first time since the original tender in 2011. Feedback from suppliers through a Market Sounding Questionnaire in the summer of 2021 has helped to shape the format and content of the new contract. GLL continue to operate the venue before handing over to Everyone Active on 1 March 2024.

The memberships of all current direct debit customers will automatically transfer to Everyone Active on March 1, 2024, and these customers will receive full details on this process from Everyone Active in due course. To ensure a smooth transition process, Everyone Active will not change the current programme initially and all clubs and user groups will be consulted on an individual basis

The award is being made in another year of evolution for the Park, with the opening of the new East Bank cultural development adjoining the Centre, starting in 2023, and more and more people choosing to work, live and study on the Park.
More press releases and updates from Everyone Active:
Up-and-coming athletes across the UK are being given the chance to take their careers to the next level – in an Olympic and Paralympic year – with Everyone Active's Sporting Champions scheme.
Everyone Active, a leading operator in the leisure industry, has partnered with ReferAll to manage all its health and wellbeing referral schemes. Everyone Active, which operates more than 200 leisure facilities across the UK, is now using ReferAll’s data management platform to collate real-time information for its community health and wellbeing programmes.
Everyone Active’s Sporting Champions scheme, now in its seventh year, will crown athletes from its sports talent development programme on Tuesday, 7 November.
Everyone Active has launched the UK’s first Active Wellbeing Suite. The new studio will help improve health inequalities in Middlesbrough by supporting active ageing and local residents with long-term conditions.
A new partnership has been launched to support the net zero ambitions of leading leisure operator, Everyone Active.
Everyone Active: news from HCMmag.com and FitTechGlobal.com
Everyone Active has launched a golfing brand, Everyone Golf, after new contract wins made it the UK’s second-largest golf operator in the UK, with ten courses.
North Herts District Council has entered into a ten-year partnership with Everyone Active to run five of its leisure centres from 1 April.
Everyone Active has taken over as operator of the London Aquatic Centre on behalf of the London Legacy Development Corporation.
Everyone Active has launched a new service offering access to medical appointments with qualified doctors via its membership option, Everyone Wellness, which gives them tools to support their overall health.
Everyone Active is launching an immersive fitness experience at its Queen Mother Sports Centre in Cental London.
A local leisure centre has begun work on a £1,000,000 refurbishment to provide state-of-the- art facilities for local people.
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Everyone Active
Tel: 01455 890 508
Address: 2 Watling Drive, Sketchley Meadows , Hinckley, Leicestershire, LE10 3EY, England
David Bibby, managing director
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press release: Everyone Active

LLDC appoints Everyone Active as new operator of London 2012 venue London Aquatics Centre at Queen Elizabeth Olympic Park

20 Nov 2023
London Legacy Development Corporation (LLDC) has appointed Everyone Active as the new operator for the London Aquatics Centre at Queen Elizabeth Olympic Park / London Legacy Development Corporation (LLDC)
More than ten years on since the London 2012 Olympic and Paralympic Games, the London Legacy Development Corporation (LLDC) has appointed Everyone Active, the longest-established leisure contractor in the UK, as the new operator for the London Aquatics Centre at Queen Elizabeth Olympic Park.

The 8 year contract (with the option to extend) will cover the operation of the award-winning Dame Zaha Hadid’s designed building. The world-class facilities include two 50-metre pools, a dive pool with distinctive diving platforms, as well as a 100-station gym, café and ancillary facilities.

The London Aquatics Centre hosts local, London-wide and national galas and since London 2012 has been host to major championships including the European Aquatics Championships (2016), the World Para Swimming Championships (2019) and multi-year dates for the FINA Diving World Series. The London Aquatics Centre attracts more than one million visits a year for community use and learn to swim programmes as well as club and elite performance training.

Edward Fane, Head of Venues at Queen Elizabeth Olympic Park, said: “The Zaha Hadid designed London Aquatics Centre is one of the world’s best aquatics venues where elite athletes train alongside community users and talent pathways that can link the two, with thousands coming to learn, swim and dive here each week.

“This prestigious and high value contract is critically important to the long-term legacy of the Games of London 2012 and we thank GLL for their great service since operating the venue since 2014. We look forward to working in partnership with Everyone Active for the next eight years, to deliver continuous improvement and build on the remarkable aquatics legacy to date, whilst driving best value for the taxpayer and local communities.”

Everyone Active’s Regional Director, Duncan Jefford, said: “We’re delighted to be awarded the contract to operate the world-class London Aquatics Centre, renowned for hosting major sporting events including the Olympics and Paralympics. The facility champions elite sport alongside swimming, diving and sports activities for the local community.

“This is an incredibly exciting time for Everyone Active, and this new partnership with London Legacy Development Corporation marks a monumental step for our business at an iconic sports venue. We look forward to continuing the legacy of this state-of-the-art facility and inspiring the next generation of sportspeople.

“As a company that started out 36 years ago running a single site, it is fantastic to continue our growth across the country, now reaching more than 230 leisure and cultural facilities.

“We remain unwavering in our commitment to providing leisure services and facilities tailored to the unique needs of local communities. We take huge pride in offering opportunities for people of all ages, abilities and interests to engage in physical activity."

Everyone Active is the longest-established leisure contractor in the UK, having been founded in 1987. Today, Everyone Active manages in excess of 230 leisure facilities and cultural services in partnership with more than 60 local authorities.

Everyone Active aims to get communities active, engaged and entertained through a wide range of activities and services that include, sports, coaching, culture, events and health services.

They currently manage a vast range of indoor and outdoor facilities including theatres, swimming pools, spas, sports halls, squash courts, studios, fitness suites, climbing walls, cafes, golf courses, athletics stadia and sports pitches.

The LLDC was seeking to award a new operating contract for this world-class facility for first time since the original tender in 2011. Feedback from suppliers through a Market Sounding Questionnaire in the summer of 2021 has helped to shape the format and content of the new contract. GLL continue to operate the venue before handing over to Everyone Active on 1 March 2024.

The memberships of all current direct debit customers will automatically transfer to Everyone Active on March 1, 2024, and these customers will receive full details on this process from Everyone Active in due course. To ensure a smooth transition process, Everyone Active will not change the current programme initially and all clubs and user groups will be consulted on an individual basis

The award is being made in another year of evolution for the Park, with the opening of the new East Bank cultural development adjoining the Centre, starting in 2023, and more and more people choosing to work, live and study on the Park.
More press releases and updates from Everyone Active:
Up-and-coming athletes across the UK are being given the chance to take their careers to the next level – in an Olympic and Paralympic year – with Everyone Active's Sporting Champions scheme.
Everyone Active, a leading operator in the leisure industry, has partnered with ReferAll to manage all its health and wellbeing referral schemes. Everyone Active, which operates more than 200 leisure facilities across the UK, is now using ReferAll’s data management platform to collate real-time information for its community health and wellbeing programmes.
Everyone Active’s Sporting Champions scheme, now in its seventh year, will crown athletes from its sports talent development programme on Tuesday, 7 November.
Everyone Active has launched the UK’s first Active Wellbeing Suite. The new studio will help improve health inequalities in Middlesbrough by supporting active ageing and local residents with long-term conditions.
A new partnership has been launched to support the net zero ambitions of leading leisure operator, Everyone Active.
Everyone Active: news from HCMmag.com and FitTechGlobal.com
Everyone Active has launched a golfing brand, Everyone Golf, after new contract wins made it the UK’s second-largest golf operator in the UK, with ten courses.
North Herts District Council has entered into a ten-year partnership with Everyone Active to run five of its leisure centres from 1 April.
Everyone Active has taken over as operator of the London Aquatic Centre on behalf of the London Legacy Development Corporation.
Everyone Active has launched a new service offering access to medical appointments with qualified doctors via its membership option, Everyone Wellness, which gives them tools to support their overall health.
Everyone Active is launching an immersive fitness experience at its Queen Mother Sports Centre in Cental London.
A local leisure centre has begun work on a £1,000,000 refurbishment to provide state-of-the- art facilities for local people.
Everyone Active: featured in HCM and Fit Tech magazines
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Our vision is for all our centres to provide the widest range of wellness services, under one roof
Hot on the heels of the global pandemic, we now have a global cost of living crisis. With purse strings tightening, will health clubs be budgeted out? Kath Hudson reports
Everyone's talking about: Energy
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300th edition: A pause for thought
To celebrate the publication of the 300th edition of HCM, we’ve invited industry experts to give their insights on the health and fitness sector: why they joined, the most exciting development to date and what they think we’ll be reporting on in the next 300 issues...
Everyone Active
Tel: 01455 890 508
Address: 2 Watling Drive, Sketchley Meadows , Hinckley, Leicestershire, LE10 3EY, England
David Bibby, managing director
Everyone Active video gallery:
Key personnel
David Bibby, managing director
Pete Williams, business development director
Ben Beevers, group development director
Key customers
Our key customers are local authorities including district, borough, city and county councils.
Plans for the next 12 months
We will be working closely with our local authority clients and other partners to give confidence to our customers that they can safely return to our leisure facilities following the pandemic.

We will be working hard to re-establish the activity plans, coaching courses and tuition programmes which have been stalled by the pandemic, and we will focus closely on the commercial performance of the business to ensure we return to a sustainable financial model before the end of the year.
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“To successfully deliver on their contract bid, clear and robust mobilisation plans were developed and presented that gave us as a council, assurance that the contract was in safe hands. SLM was proactive throughout this stage and continues to be forward-thinking and progressive in its approach with us as its client.”
– Steve Hughes, project manager, Somerset West & Taunton Council
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