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press release: Innerva

Innerva’s power-assisted exercise solution makes its Benelux debut

30 Jan 2024
Franchise owner Cathy Blekemolen, says the strength of the concept is its simplicity. / Innerva
The first studio in Benelux to adopt Innerva’s power-assisted exercise solution has launched in the Netherlands.

European fitness industry veterans Joop de Boers and Ruud Morees introduced the health and wellbeing solution to the region towards the end of 2023 after becoming exclusive Innerva distributors through their company BeMore Fitsolutions.

Unique to the Netherlands, the new Feellife centre in Middenbeemster offers a specially designed exercise circuit featuring 12 pieces of Innerva’s innovative equipment, facilitating safe and controlled movements for users while fostering social interaction.

Owner of the franchise, Cathy Blekemolen, says the strength of the concept is its simplicity.

“The Feellife concept offers everyone the possibility to move. Users don’t have to hold heavy weights; the load is never heavier than they can move and they can choose to increase the pace when they want. It sounds easy, but that’s the beauty of it and why Feellife is such a valuable addition for the elderly and those who have difficulty moving due to MS, Rheumatic, Parkinsons, respiratory diseases, obesity and other conditions as well as people needing rehabilitation.”

Blekemolen says Feellife is more than a fitness solution; it’s a welcoming social hub where users can socialise over a cup of coffee after their sessions.

“Feellife aims to reinvigorate people both physically and socially. Although new to the Netherlands, the concept has more than proven itself in Scandinavia and Austria. Many people say they feel out of place in traditional fitness centres, training alongside those with different goals. Feellife isn’t a competitor to mainstream gyms, but a supplement, filling a crucial gap in the market,” says Blekemolen who plans to open more studios in the future.

Jon Hymus, managing director, Innerva, who attended the launch of Feellife, said: “Similar to the UK and the rest of Europe, the Benelux countries are experiencing rapidly ageing populations. It’s encouraging to see our wellbeing solution expanding into new markets, making exercise more accessible for people regardless of their age or health.”

Joop de Boers, co-founder of BeMore Fitsolutions, said: “We are thrilled to have opened the very first centre in the Netherlands with Innerva equipment. As newly appointed distributors for the Benelux, the team at BeMore Fitsolutions are excited about the potential for Innerva in all our markets. The next studio featuring the Innerva solution will open in Zevenbergen this March. The owner, Susanne Swillens, is the partner of a GP and knows better than anyone how important it is to keep moving, especially in older age.”
More press releases and updates from Innerva:
The Wellness Hub is tackling health inequalities among those who don’t typically engage with conventional fitness facilities, including older adults, those on low incomes and people with long term health conditions.
Innerva is helping one lucky pensioner to keep active after he started exercising for the first time at the age of 65.
Sandwell Leisure Trust has created an exercise haven tailored for those who struggle to access traditional gym settings due to their age, health or mobility.
Hildegarde Naughton T.D., Minister of State with responsibility for Public Health and Wellbeing, has officially opened Ireland’s first power-assisted exercise studio.
Innerva, the power-assisted exercise specialists, are involved in a groundbreaking trial that aims to boost the recovery of stroke survivors through exercise and other therapies.
Innerva: news from HCMmag.com and FitTechGlobal.com
HCM editor, Liz Terry, has called on the sector to step up to assist the NHS with stroke rehabilitation to avoid millions being left with life-changing disabilities.
Power-assisted exercise specialist Innerva has teamed up with academics and technology providers to launch Planet Wellbeing, a virtual reality solution designed to alleviate loneliness and mental health issues in older adults.
Innerva has launched an off-the-shelf solution to help operators deliver successful power- assisted exercise studios and unlock the potential of the UK’s ageing population.
Innerva’s new access range, comprising the power-assisted Rotary Torso and Torso Dip, addresses the issues caused by prolonged wheelchair use. Innerva’s head of product development, Matt Holland, developed the range for gyms and leisure centres. It is a creation that recently won him the Future Leaders Award from Innovate UK, the UK’s innovation agency.
Innerva: featured in HCM and Fit Tech magazines
Everyone's talking about: Stroke rehab
With NICE recommending stroke victims undergo three hours of rehab a day, there’s an opportunity for the sector to step in as a key provider, finds Vicky Kiernander
Innerva
Tel: 01484 667474
Address: 3 Queen's Square Business Park, Huddersfield Road, Holmfirth, West Yorkshire, HD9 6QZ, United Kingdom
Jon Hymus, Managing Director
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Innerva press release: Innerva’s power-assisted exercise solution makes its Benelux debut
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press release: Innerva

Innerva’s power-assisted exercise solution makes its Benelux debut

30 Jan 2024
Franchise owner Cathy Blekemolen, says the strength of the concept is its simplicity. / Innerva
The first studio in Benelux to adopt Innerva’s power-assisted exercise solution has launched in the Netherlands.

European fitness industry veterans Joop de Boers and Ruud Morees introduced the health and wellbeing solution to the region towards the end of 2023 after becoming exclusive Innerva distributors through their company BeMore Fitsolutions.

Unique to the Netherlands, the new Feellife centre in Middenbeemster offers a specially designed exercise circuit featuring 12 pieces of Innerva’s innovative equipment, facilitating safe and controlled movements for users while fostering social interaction.

Owner of the franchise, Cathy Blekemolen, says the strength of the concept is its simplicity.

“The Feellife concept offers everyone the possibility to move. Users don’t have to hold heavy weights; the load is never heavier than they can move and they can choose to increase the pace when they want. It sounds easy, but that’s the beauty of it and why Feellife is such a valuable addition for the elderly and those who have difficulty moving due to MS, Rheumatic, Parkinsons, respiratory diseases, obesity and other conditions as well as people needing rehabilitation.”

Blekemolen says Feellife is more than a fitness solution; it’s a welcoming social hub where users can socialise over a cup of coffee after their sessions.

“Feellife aims to reinvigorate people both physically and socially. Although new to the Netherlands, the concept has more than proven itself in Scandinavia and Austria. Many people say they feel out of place in traditional fitness centres, training alongside those with different goals. Feellife isn’t a competitor to mainstream gyms, but a supplement, filling a crucial gap in the market,” says Blekemolen who plans to open more studios in the future.

Jon Hymus, managing director, Innerva, who attended the launch of Feellife, said: “Similar to the UK and the rest of Europe, the Benelux countries are experiencing rapidly ageing populations. It’s encouraging to see our wellbeing solution expanding into new markets, making exercise more accessible for people regardless of their age or health.”

Joop de Boers, co-founder of BeMore Fitsolutions, said: “We are thrilled to have opened the very first centre in the Netherlands with Innerva equipment. As newly appointed distributors for the Benelux, the team at BeMore Fitsolutions are excited about the potential for Innerva in all our markets. The next studio featuring the Innerva solution will open in Zevenbergen this March. The owner, Susanne Swillens, is the partner of a GP and knows better than anyone how important it is to keep moving, especially in older age.”
More press releases and updates from Innerva:
The Wellness Hub is tackling health inequalities among those who don’t typically engage with conventional fitness facilities, including older adults, those on low incomes and people with long term health conditions.
Innerva is helping one lucky pensioner to keep active after he started exercising for the first time at the age of 65.
Sandwell Leisure Trust has created an exercise haven tailored for those who struggle to access traditional gym settings due to their age, health or mobility.
Hildegarde Naughton T.D., Minister of State with responsibility for Public Health and Wellbeing, has officially opened Ireland’s first power-assisted exercise studio.
Innerva, the power-assisted exercise specialists, are involved in a groundbreaking trial that aims to boost the recovery of stroke survivors through exercise and other therapies.
Innerva: news from HCMmag.com and FitTechGlobal.com
HCM editor, Liz Terry, has called on the sector to step up to assist the NHS with stroke rehabilitation to avoid millions being left with life-changing disabilities.
Power-assisted exercise specialist Innerva has teamed up with academics and technology providers to launch Planet Wellbeing, a virtual reality solution designed to alleviate loneliness and mental health issues in older adults.
Innerva has launched an off-the-shelf solution to help operators deliver successful power- assisted exercise studios and unlock the potential of the UK’s ageing population.
Innerva’s new access range, comprising the power-assisted Rotary Torso and Torso Dip, addresses the issues caused by prolonged wheelchair use. Innerva’s head of product development, Matt Holland, developed the range for gyms and leisure centres. It is a creation that recently won him the Future Leaders Award from Innovate UK, the UK’s innovation agency.
Innerva: featured in HCM and Fit Tech magazines
Everyone's talking about: Stroke rehab
With NICE recommending stroke victims undergo three hours of rehab a day, there’s an opportunity for the sector to step in as a key provider, finds Vicky Kiernander
Innerva
Tel: 01484 667474
Address: 3 Queen's Square Business Park, Huddersfield Road, Holmfirth, West Yorkshire, HD9 6QZ, United Kingdom
Jon Hymus, Managing Director
Innerva video gallery:
Key personnel
Jon Hymus, Managing Director
Key customers
Our key customers span leisure (leisure trusts, council, independent and private operators), rehabilitation and therapy centres and care.
Plans for the next 12 months
We are currently working on an exciting project funded by UKRI, partnering with a number of academic and leisure partners which will see us develop the digital aspects of our products and rollout a new customer facing brand for our solution (which will be available to all Innerva customers), At Innerva we are focused on further developing our products so they continue to provide for and support active and healthy ageing, supporting the growth of the ageing population worldwide. We will also be focusing on new market opportunities both in the UK and abroad.
Testimonial
“After 10 years of running its flagship Innerva suite in the UK, Lincs Inspire invested in an additional circuit of power assisted exercise machines to create a Wellness Hub within Grimsby Health & Wellbeing Centre, which now has 22 Innerva machines across three rooms, with over 600 members visiting regularly to improve their health, activity levels and wellbeing.”
– Ben Frary, sports and health improvement manager, Lincs. Inspire
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