press release: GymNation
Gold company profile | GymNation
PRESS RELEASE
Gymnation sells record-breaking 5,000 memberships within 24 hours of riyadh launch
19 Feb 2025
GymNation’s new Riyadh locations will feature more than 6,000 sqm of gym space / GymNation
The two new Riyadh locations – a men’s and a ladies’ facility, located on Thumamah Road in the Qurtubah District, will be opening in July, and mark GymNation’s first gyms in the Kingdom’s capital to add to its existing locations across Jeddah and Al Khobar.
Joshua Whiteley, GymNation KSA Country Director, said, “We are thrilled to see such an incredible initial reception from the residents of Riyadh. Based on the success of our previous launches in Jeddah and Al Khobar, we always expected our launch in the capital to go well, but to surpass 5,000 sales within just 24 hours is not just a new milestone for GymNation, but a clear sign that Saudi Arabia really is embracing fitness and wellness like never before.”
Already the UAE’s #1 gym chain, GymNation has quickly made a name for itself in Saudi Arabia within just a year of launching, offering world-class facilities that prioritise affordability, flexibility, and inclusivity.
GymNation’s new Riyadh locations will feature over 6,000 sqm of state-of-the-art gym space, dedicated to making Riyadh fitter than ever before.
From Saudi Arabia’s first HYROX Performance Center to the country’s largest Reformer Pilates studio, GymNation is raising the bar for what a gym should be. Members will have access to the widest selection of group exercise classes, including LES MILLS, Cycling, Yoga, and more, along with premium recovery facilities such as ice baths and dedicated wellness zones—delivering a truly world-class fitness experience for an unmatched, pay-monthly membership price.
Loren Holland, CEO & Founder, said: “The response to our Riyadh launch further highlights the enormous appetite for high-quality, affordable fitness facilities in Saudi Arabia. The gyms we are about to open in Riyadh are truly next-level, and we can’t wait to show everyone what they’ve been missing.”
GymNation’s successful Riyadh launch also coincides with the opening of its new regional headquarters. Located in Riyadh, this 1,000 sqm space will support the growth and operations of GymNation both throughout the kingdom and the wider GCC.
Holland added, “The locations we opened in the Kingdom in 2024 are all performing incredibly well, and we already have a membership base in excess of 30,000 people, 60% of whom did not own a gym membership prior to joining GymNation. All of this reinforces the desire to scale our presence rapidly, and we are fully committed to our Saudi Arabia expansion plans, with the significant investment into our Riyadh head office and our Saudi-based management team highlighting this.
“Fuelled by initiatives driven by Saudi Arabia’s Vision 2030, and with the support of the Ministry of Sport and the Ministry of Investment Saudi Arabia (MISA), we are accelerating our mission to make world-class fitness facilities more accessible across the Kingdom. With at least 20 new locations set to open in 2025, we are just getting started.”
More press releases and updates from GymNation:
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GymNation: news from HCMmag.com and FitTechGlobal.com
In celebration of World Mental Health Day 2025 today (10 October) Gymnation is removing its
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Fitness participation rates in the United Arab Emirates and Kingdom Saudi Arabia are growing
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according to the UAE & KSA Health & Fitness Report 2025, undertaken by operator, GymNation.
GymNation: featured in HCM and Fit Tech magazines
Research: Gulf growth
Gymnation’s 2026 report found a strong appetite to improve physical and mental health in the Gulf region, and a call for beginner programmes and offerings targeted at women
Sponsored: Orbit4
Orbit4 and GymNation have partnered to drive tech innovation
into the heart of the businesses, transforming operations
Sponsored: Gymnation – Active Nations
The fitness market in the Middle East is thriving, with the low-cost sector set to gain greater traction over the next few years. GymNation’s recent report uncovers the changing consumer factors fuelling this growth
Sponsored: Perfect Gym – strong foundations
GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth

Loren Holland: founder and CEO

GymNation video gallery:
Key personnel
Loren Holland: founder and CEO
Frank Afeaki: founder and COO
Ant Martland, founder and CCO
William Rasmussen-Dean, country director
Ishan Patil, head of finance
Ian Mullane, board member
Frank Afeaki: founder and COO
Ant Martland, founder and CCO
William Rasmussen-Dean, country director
Ishan Patil, head of finance
Ian Mullane, board member
Key customers
GymNation is a community to support
everyone, to celebrate and inspire
each other to become better versions
of themselves, by living happier,
healthier and more active lives.
Plans for the next 12 months
Today, GymNation stands at 36 locations across the United Arab Emirates and Saudi Arabia, with over 150,000 members.
In 2026, GymNation plans to open another 20-30 locations across the GCC, and with many more in the pipeline our aim is to become the largest gym chain across the GCC.
Behind the scenes, we’re diligently advancing our position as a world leading operator in the integration of technology, artificial intelligence, and data analytics.
Our commitment extends beyond mere application, aiming to spearhead discussions and set benchmarks within the fitness industry and beyond, ensuring GymNation remains at the cutting edge of innovation.
We’re not just building gyms; our vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and well-being.
In 2026, GymNation plans to open another 20-30 locations across the GCC, and with many more in the pipeline our aim is to become the largest gym chain across the GCC.
Behind the scenes, we’re diligently advancing our position as a world leading operator in the integration of technology, artificial intelligence, and data analytics.
Our commitment extends beyond mere application, aiming to spearhead discussions and set benchmarks within the fitness industry and beyond, ensuring GymNation remains at the cutting edge of innovation.
We’re not just building gyms; our vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and well-being.
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