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press release: IndigoFitness
Fitness trailblazers strike up commercial partnership
22 Mar 2024
PRIMAL and Indigo Fitness will collaborate to provide a one-stop-shop solution for all segments of the fitness industry. / PRIMAL
The partnership sees PRIMAL, the UK’s fastest growing strength brand, and Indigo Fitness, the leading UK manufacturer of bespoke strength equipment, collaborate to provide a one-stop-shop solution for all segments of the fitness industry.
Founded in Glasgow in 2016, PRIMAL has grown to be one of Europe’s leading strength brands, with recent expansion into Europe, South Africa, and the Middle East. It counts major gym chains and top sports clubs, as well as celebrities and elite athletes, amongst its global client base.
Meanwhile, Indigo Fitness was founded in 1996 and operates from its design and manufacturing site in Nuneaton, Warwickshire. With vast experience across the fitness sector, Indigo Fitness is a solution-led manufacturer of bespoke fitness equipment. Together, both businesses have combined sales of approaching £30m.
The collaboration will provide new and existing clients of both businesses with a greater range of bespoke products and services.
Steven Rinaldi, Founder and CEO of PRIMAL, said: “Even from our early conversations, the synergies in our business outlook and philosophy were clear between PRIMAL and Indigo Fitness.
“Everyone knows our passion for strength and functional training and creating world-leading functional spaces to equip everybody to discover their true strength potential. Together with Indigo Fitness, we can build on our long-standing industry experience and strong client relationships to deliver even more state-of-the-art projects.”
Robert Coleman, Managing Director of Indigo Fitness, said: “We pride ourselves on creating intelligent training spaces for health and fitness facilities, through the design and manufacture of bespoke training equipment made in Britain.
“By partnering with PRIMAL, we can help accommodate more challenging and bespoke design concepts for their client base while elevating our brand on a global scale and offering our clients a greater product range.”
The collaboration was launched at Perform X, the business of fitness event in London on Thursday 21 March with referrals open immediately.
For more information on PRIMAL, please visit primalstrength.com or on Indigo Fitness visit indigofitness.com.
More press releases and updates from IndigoFitness:
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IndigoFitness
Tel: 01455 890 100
Email: [email protected]
Address:
Whitacre road,
Nuneaton,
Warwickshire,
CV11 6BW,
United Kingdom
Rob Coleman, Managing Director
IndigoFitness video gallery:
Key personnel
Rob Coleman, Managing Director
Jamie Taylor, Director
Nicola Nixon, Marketing Manager
Jamie Taylor, Director
Nicola Nixon, Marketing Manager
Key customers
Ministry of Defence (MoD)
Third Space,
Nuffield Health,
Alliance Leisure,
Soho House,
Tottenham Hotspur F.C.
Third Space,
Nuffield Health,
Alliance Leisure,
Soho House,
Tottenham Hotspur F.C.
Plans for the next 12 months
Ultimately, we’ll be creating training
spaces across a multitude of sectors
from fitness to education.
Working with the UK Ministry of Defence as their go to Strength and Conditioning partner.
The digital world is changing the way we workout and ultimately design a fitness space. We’re integrating technology into our gym design and will be seeing this in our future projects.
We’ll be continuing to develop our outdoor training solutions bringing them to the wider fitness market
Working with the UK Ministry of Defence as their go to Strength and Conditioning partner.
The digital world is changing the way we workout and ultimately design a fitness space. We’re integrating technology into our gym design and will be seeing this in our future projects.
We’ll be continuing to develop our outdoor training solutions bringing them to the wider fitness market
Testimonial
From start to finish IndigoFitness were professional and knowledgeable, not only about their own product but also about the design of the gym and the overall process. Their attitude was excellent, and the quality of the work exceeded all expectations.
– Harry Harkins, Director of Estates at Marlborough College Malaysia
– Harry Harkins, Director of Estates at Marlborough College Malaysia
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