press release: IndigoFitness
Gold company profile | IndigoFitness
PRESS RELEASE
Fitness trailblazers strike up commercial partnership
22 Mar 2024
PRIMAL and Indigo Fitness will collaborate to provide a one-stop-shop solution for all segments of the fitness industry. / PRIMAL
The partnership sees PRIMAL, the UK’s fastest growing strength brand, and Indigo Fitness, the leading UK manufacturer of bespoke strength equipment, collaborate to provide a one-stop-shop solution for all segments of the fitness industry.
Founded in Glasgow in 2016, PRIMAL has grown to be one of Europe’s leading strength brands, with recent expansion into Europe, South Africa, and the Middle East. It counts major gym chains and top sports clubs, as well as celebrities and elite athletes, amongst its global client base.
Meanwhile, Indigo Fitness was founded in 1996 and operates from its design and manufacturing site in Nuneaton, Warwickshire. With vast experience across the fitness sector, Indigo Fitness is a solution-led manufacturer of bespoke fitness equipment. Together, both businesses have combined sales of approaching £30m.
The collaboration will provide new and existing clients of both businesses with a greater range of bespoke products and services.
Steven Rinaldi, Founder and CEO of PRIMAL, said: “Even from our early conversations, the synergies in our business outlook and philosophy were clear between PRIMAL and Indigo Fitness.
“Everyone knows our passion for strength and functional training and creating world-leading functional spaces to equip everybody to discover their true strength potential. Together with Indigo Fitness, we can build on our long-standing industry experience and strong client relationships to deliver even more state-of-the-art projects.”
Robert Coleman, Managing Director of Indigo Fitness, said: “We pride ourselves on creating intelligent training spaces for health and fitness facilities, through the design and manufacture of bespoke training equipment made in Britain.
“By partnering with PRIMAL, we can help accommodate more challenging and bespoke design concepts for their client base while elevating our brand on a global scale and offering our clients a greater product range.”
The collaboration was launched at Perform X, the business of fitness event in London on Thursday 21 March with referrals open immediately.
For more information on PRIMAL, please visit primalstrength.com or on Indigo Fitness visit indigofitness.com.
More press releases and updates from IndigoFitness:
Across the UK, local authorities are facing the same challenge: ageing leisure facilities,
restrictive layouts and rising expectations from multigenerational communities.
As colleges across the UK rethink how they support student health, wellbeing, and athletic
development, one trend is rapidly accelerating: the creation of dedicated strength and
conditioning facilities on campus.
In partnership with IndigoFitness, Southwark Council has officially opened the Canada
Water Leisure Centre, a brand-new flagship facility designed to serve the community with
modern, accessible, and future-ready training spaces.
IndigoFitness, known for their bespoke club designs, has placed a marker in the sand for
recovery - developing a number of recovery modules that incorporate both priming and
restorative techniques to help people prepare and recover for their physical activities.
This year PerformX Live is the unmissable business of fitness event. Set against the vibrant
backdrop of London’s Tobacco Dock on March 21-22, PerformX Live is ‘The Epicenter of Fitness
Evolution’, where industry leaders and visionaries will gather to shape the future of
fitness.
IndigoFitness: featured in HCM and Fit Tech magazines
Strength: Show of force
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
Sponsored: Indigo Fitness – Bespoke Spaces
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
Specifier: Making space
Designing multi-functional
spaces can lead to
fewer bottlenecks at
peak times. Julie Cramer
investigates the latest kit
and inspiring installations
Strength: Strong moves
The world of strength training is evolving at a rapid
pace, driven by robust consumer demand. Juile Cramer
speaks to suppliers about their latest launches
Concepts : Design for success
Julie Cramer looks at
gym projects where
the combination of
expert-led design
and functionality
have elevated the
space to a new level
Specifier: Show of strength
With the popularity of strength and resistance training
driving change on the gym floor, Julie Cramer asks
suppliers what innovations they’re bringing to market
IndigoFitness
Tel: 01455 890 100
Email: [email protected]
Address:
Whitacre road,
Nuneaton,
Warwickshire,
CV11 6BW,
United Kingdom
Rob Coleman, managing director
IndigoFitness video gallery:
Key personnel
Rob Coleman, managing director
Jamie Taylor, director
Nicola Nixon, marketing manager
Tom Rooke, key accounts manager
Jamie Taylor, director
Nicola Nixon, marketing manager
Tom Rooke, key accounts manager
Key customers
Our clients include some of the UK’s most respected organisations across leisure, sport and defence:
■ Ministry of Defence (MoD),
■ Third Space,
■ Bannatyne,
■ Alliance Leisure,
■ Soho House, and
■ Tottenham Hotspur F.C.
■ Ministry of Defence (MoD),
■ Third Space,
■ Bannatyne,
■ Alliance Leisure,
■ Soho House, and
■ Tottenham Hotspur F.C.
Plans for the next 12 months
The future of fitness demands smarter, more adaptable spaces. At IndigoFitness, we’re focused on premium equipment and intelligent gym layouts that maximise performance and flow.
We’re bringing our bespoke solutions to sectors like commercial, education and corporate wellness, always with quality, function, and design at the core.
We’re bringing our bespoke solutions to sectors like commercial, education and corporate wellness, always with quality, function, and design at the core.
Testimonial
From start to finish IndigoFitness were professional and knowledgeable, not only about their own product but also about the design of the gym and the overall process. Their attitude was excellent, and the quality of the work exceeded all expectations.
– Harry Harkins, Director of Estates at Marlborough College Malaysia
– Harry Harkins, Director of Estates at Marlborough College Malaysia
Search news, features & products:
Find a supplier:
