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FITNESS, HEALTH, WELLNESS

press release: IndigoFitness

Fitness trailblazers strike up commercial partnership

22 Mar 2024
PRIMAL and Indigo Fitness will collaborate to provide a one-stop-shop solution for all segments of the fitness industry. / PRIMAL
Two trailblazers in the strength and fitness industry, PRIMAL and Indigo Fitness, have signed a commercial partnership to offer an industry-leading product and service solution for commercial and private gym spaces.

The partnership sees PRIMAL, the UK’s fastest growing strength brand, and Indigo Fitness, the leading UK manufacturer of bespoke strength equipment, collaborate to provide a one-stop-shop solution for all segments of the fitness industry.

Founded in Glasgow in 2016, PRIMAL has grown to be one of Europe’s leading strength brands, with recent expansion into Europe, South Africa, and the Middle East. It counts major gym chains and top sports clubs, as well as celebrities and elite athletes, amongst its global client base.

Meanwhile, Indigo Fitness was founded in 1996 and operates from its design and manufacturing site in Nuneaton, Warwickshire. With vast experience across the fitness sector, Indigo Fitness is a solution-led manufacturer of bespoke fitness equipment. Together, both businesses have combined sales of approaching £30m.

The collaboration will provide new and existing clients of both businesses with a greater range of bespoke products and services.

Steven Rinaldi, Founder and CEO of PRIMAL, said: “Even from our early conversations, the synergies in our business outlook and philosophy were clear between PRIMAL and Indigo Fitness.

“Everyone knows our passion for strength and functional training and creating world-leading functional spaces to equip everybody to discover their true strength potential. Together with Indigo Fitness, we can build on our long-standing industry experience and strong client relationships to deliver even more state-of-the-art projects.”

Robert Coleman, Managing Director of Indigo Fitness, said: “We pride ourselves on creating intelligent training spaces for health and fitness facilities, through the design and manufacture of bespoke training equipment made in Britain.

“By partnering with PRIMAL, we can help accommodate more challenging and bespoke design concepts for their client base while elevating our brand on a global scale and offering our clients a greater product range.”

The collaboration was launched at Perform X, the business of fitness event in London on Thursday 21 March with referrals open immediately.

For more information on PRIMAL, please visit primalstrength.com or on Indigo Fitness visit indigofitness.com.
More press releases and updates from IndigoFitness:
This year PerformX Live is the unmissable business of fitness event. Set against the vibrant backdrop of London’s Tobacco Dock on March 21-22, PerformX Live is ‘The Epicenter of Fitness Evolution’, where industry leaders and visionaries will gather to shape the future of fitness.
IndigoFitness, a leading provider of innovative training space solutions, is thrilled to announce a partnership with Les Mills, a global leader in group fitness programming. This collaboration will transform studio spaces and elevate the fitness experience across the UK.
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IndigoFitness is excited to present a groundbreaking white paper exploring the transformative role of recovery in the fitness industry.
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Creating fitness spaces that keep members coming back requires more than just functionality. Designers and suppliers share their latest triumphs with Steph Eaves
IndigoFitness
Tel: 01455 890 100
Address: Whitacre road, Nuneaton, Warwickshire, CV11 6BW, United Kingdom
Rob Coleman, Managing Director
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press release: IndigoFitness

Fitness trailblazers strike up commercial partnership

22 Mar 2024
PRIMAL and Indigo Fitness will collaborate to provide a one-stop-shop solution for all segments of the fitness industry. / PRIMAL
Two trailblazers in the strength and fitness industry, PRIMAL and Indigo Fitness, have signed a commercial partnership to offer an industry-leading product and service solution for commercial and private gym spaces.

The partnership sees PRIMAL, the UK’s fastest growing strength brand, and Indigo Fitness, the leading UK manufacturer of bespoke strength equipment, collaborate to provide a one-stop-shop solution for all segments of the fitness industry.

Founded in Glasgow in 2016, PRIMAL has grown to be one of Europe’s leading strength brands, with recent expansion into Europe, South Africa, and the Middle East. It counts major gym chains and top sports clubs, as well as celebrities and elite athletes, amongst its global client base.

Meanwhile, Indigo Fitness was founded in 1996 and operates from its design and manufacturing site in Nuneaton, Warwickshire. With vast experience across the fitness sector, Indigo Fitness is a solution-led manufacturer of bespoke fitness equipment. Together, both businesses have combined sales of approaching £30m.

The collaboration will provide new and existing clients of both businesses with a greater range of bespoke products and services.

Steven Rinaldi, Founder and CEO of PRIMAL, said: “Even from our early conversations, the synergies in our business outlook and philosophy were clear between PRIMAL and Indigo Fitness.

“Everyone knows our passion for strength and functional training and creating world-leading functional spaces to equip everybody to discover their true strength potential. Together with Indigo Fitness, we can build on our long-standing industry experience and strong client relationships to deliver even more state-of-the-art projects.”

Robert Coleman, Managing Director of Indigo Fitness, said: “We pride ourselves on creating intelligent training spaces for health and fitness facilities, through the design and manufacture of bespoke training equipment made in Britain.

“By partnering with PRIMAL, we can help accommodate more challenging and bespoke design concepts for their client base while elevating our brand on a global scale and offering our clients a greater product range.”

The collaboration was launched at Perform X, the business of fitness event in London on Thursday 21 March with referrals open immediately.

For more information on PRIMAL, please visit primalstrength.com or on Indigo Fitness visit indigofitness.com.
More press releases and updates from IndigoFitness:
This year PerformX Live is the unmissable business of fitness event. Set against the vibrant backdrop of London’s Tobacco Dock on March 21-22, PerformX Live is ‘The Epicenter of Fitness Evolution’, where industry leaders and visionaries will gather to shape the future of fitness.
IndigoFitness, a leading provider of innovative training space solutions, is thrilled to announce a partnership with Les Mills, a global leader in group fitness programming. This collaboration will transform studio spaces and elevate the fitness experience across the UK.
The dynamic landscape of the health and fitness industry is ever-evolving. Staying ahead of the curve is crucial for gym owners and operators looking to provide valuable customer experiences and unlock opportunities.
IndigoFitness is excited to present a groundbreaking white paper exploring the transformative role of recovery in the fitness industry.
IndigoFitness: featured in HCM and Fit Tech magazines
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Creating fitness spaces that keep members coming back requires more than just functionality. Designers and suppliers share their latest triumphs with Steph Eaves
IndigoFitness
Tel: 01455 890 100
Address: Whitacre road, Nuneaton, Warwickshire, CV11 6BW, United Kingdom
Rob Coleman, Managing Director
IndigoFitness video gallery:
Key personnel
Rob Coleman, Managing Director
Jamie Taylor, Director
Nicola Nixon, Marketing Manager
Key customers
Ministry of Defence (MoD)
Third Space,
Nuffield Health,
Alliance Leisure,
Soho House,
Tottenham Hotspur F.C.
Plans for the next 12 months
Ultimately, we’ll be creating training spaces across a multitude of sectors from fitness to education.

Working with the UK Ministry of Defence as their go to Strength and Conditioning partner.

The digital world is changing the way we workout and ultimately design a fitness space. We’re integrating technology into our gym design and will be seeing this in our future projects.

We’ll be continuing to develop our outdoor training solutions bringing them to the wider fitness market
Testimonial
From start to finish IndigoFitness were professional and knowledgeable, not only about their own product but also about the design of the gym and the overall process. Their attitude was excellent, and the quality of the work exceeded all expectations.
– Harry Harkins, Director of Estates at Marlborough College Malaysia
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