Everyone Active, one of the UK’s largest leisure operators, has significantly expanded its premium wellness offering through the installation of Reformer Studios equipped with Peak Pilates reformers across its centre portfolio. Designed to meet the growing demand for holistic, functional fitness experiences, the partnership has already delivered six fully equipped Reformer studios, with ambition to grow this to 10 sites in 2026.

As part of the organisation’s 'You+ Ultimate' membership, the Reformer Studios introduce a higher-end, boutique experience within a community leisure environment, making reformer accessible to both seasoned gym members and those new to structured exercise.

“This year, we’ve invested heavily in innovative fitness solutions for our customers,” said Angela Ioannou, National Group Exercise Manager at Everyone Active. “The Reformer Studios have opened the door to a new premium wellness experience, and we’ve already seen a very positive response from our members.”

Enhancing Performance, Recovery & Everyday Fitness

The introduction of Reformer aligns closely with Everyone Active’s mission of providing inclusive fitness for all abilities. The adaptability of the Peak Pilates Fit Reformers allows sessions to be tailored for rehabilitation, foundational movement, or challenging athletic conditioning.

“Reformer really complements our brand ethos, as it is truly for everyone. It is suitable for those just starting their fitness journey, or people looking to enhance their routine and those recovering from an injury. Sessions can be as gentle or challenging as needed, making it an ideal option for people of all ages and fitness levels.

Everyone Active Sporting Champions ambassador and Olympic sprinter Harry Aikines-Aryeetey recently joined a class at North Herts Leisure Centre and shared his experience:

“Reformer is amazing. I’ve been using a reformer for a very long time and I’m so glad it’s here in Hitchin. It gives you the strength to be a better person – in terms of being functionally fit and performing well. It’s a little secret I’ve been training with for years.”

Driving Member Retention and Attraction

Angela Ioannou said “Our data shows a meaningful improvement in retention among members who incorporate Reformer and group exercise classes into their training.”

Offering a very competitive membership in comparison to the boutique reformer model, Everyone Active believe they are being very inclusive. The premium studio offering has also attracted new members seeking boutique-style wellness within an accessible local setting.

Scaling Instructor Training Nationwide

To support the growth, Everyone Active has already trained 90 instructors to deliver Reformer classes, using Peak Pilates FitCore Group Reformer Speciality Education Programme, with additional instructor training and development planned as the studio rollout continues in 2026.

FitCore is a pre-programmed, balanced workout that has a high sweat factor is a dynamic and contemporary reformer-based certification. Designed to fuse classical Pilates principles with modern functional movement, equipping instructors with skills to deliver engaging, results-driven group classes, taught in a creative and unique way.

Why Peak Pilates

Everyone Active selected Peak Pilates as their equipment and training partner due to aligned values in innovation, education, and inclusive movement.

“We are proud to partner with Peak Pilates, as they matched our passion for innovation and enabled us to bring this new offering to our customers across the country,” added Ioannou.

Peak Pilates® is a registered trademark
FitCore™ is a trademark