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press release: ABC Trainerize
Elevating the game: ABC Trainerize empowers Cobalt Club to amplify community, member experience and results
25 Sep 2023
/ ABC Trainerize
ABC Trainerize, a top member engagement app by ABC Fitness, empowers personal training studios to deliver a personalised hybrid training experience. The Cobalt Club shares more on how fitness studios can build an engaging and successful business working with ABC Trainerize.
A New Zealand-based personal training studio, Cobalt has built and fostered its business upon three core pillars: community, member experience and results.
Using ABC Trainerize, the studio offers clients an unparalleled member experience. Together the two businesses are breaking down traditional boundaries and staying at the forefront of the industry.
Amber Reid, Cobalt co-founder, said: "Trainerize has helped our business tenfold and we wouldn't be where we are without its platform".
Cobalt's main programme consists of hosting fitness challenges each quarter. These work to build a dynamic community and foster healthy competition and motivation.
To build the challenges, Cobalt uses ABC Trainerize’s Studio Plan which includes all of its most powerful features, including a custom-branded app.
Using the app, Cobalt has built an online community with a group chat feature, training programmes and nutrition coaching to bring inspiration and results to its members.
Cobalt’s members can access the challenges online or in-person allowing the club to deliver a hybrid training model. Together with all the features, the club has built an inclusive environment that keeps members returning for more.
In a recent study, Generation Active found that 89 per cent of gym members want online or app-based workouts. And, Cobalt has built an innovative programme bridging the gap between in-person and online training.
It’s clear that as we move into a hybrid world, building an online experience for members is necessary to succeed in the fitness industry. And those fitness studios who meet their members online will be the ones who succeed.
Cobalt’s success story is just the beginning. As more personal training studios embrace ABC Trainerize’s platform, the industry will see a shift in members’ behaviour. We will start to see an increase in member engagement, improved retention rates and new revenue opportunities for studios.
With the demand for flexible fitness solutions on the rise, ABC Trainerize is at the forefront of reshaping the future of personal training studios.
The platform aligns perfectly with the needs of today's fitness landscape. Together with ABC Trainerize, personal training studios can meet their members online.
Read the full interview with Amber Reid from The Cobalt Club here.
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ABC Trainerize
Tel: +1-844-625-1155
Email: [email protected]
Address:
#305 1250 Homer St,
Vancouver,
British Columbia,
V6B 1C6,
Canada
Sharad Mohan, co-founder & managing director
ABC Trainerize video gallery:
Key personnel
Sharad Mohan, co-founder & managing director
Key customers
ABC Trainerize customers are so diverse. First
and probably our largest segment is
our independent trainers. We’re seeing
a great mix of types of coaches from
your classic personal trainers to hybrid
trainers, nutrition and wellness coaches,
rehab therapists and group exercise
instructors! The second big audience are
boutique 1-4 location gyms and studios.
We’ve seen a large number of these
come in due to a need for online training
during COVID but not only. Lastly - there are larger enterprises, fi tness clubs,
franchises, box gyms or even corporate
wellness providers that see the need
for a member engagement solution.
Plans for the next 12 months
ABC Trainerize is constantly releasing new
features and upgrades, expanding the
app’s already powerful capabilities
and helping fitness businesses and
professionals engage their clients
in new and impactful ways.
Among our most recent releases are nutrition coaching features, and integrations with Garmin and Fitbit.
Among our most recent releases are nutrition coaching features, and integrations with Garmin and Fitbit.
Testimonial
“ABC Trainerize has helped me take my business to a whole other level by adding online
and hybrid training to my services. With it, I know my clients are getting a great
workout whether I’m with them in the gym or they’re working out on their own, and
they can contact me anytime they need to. I’m building a community for all my clients
and strengthening my trainer-client relationship along the way."
– Michelle Roots, owner, Core Conditioning
– Michelle Roots, owner, Core Conditioning
Testimonial
“As soon as we implemented the ABC Trainerize app within our clubs, it allowed all of our coaches to communicate with all of our clients and all of our other trainers, which means we were providing a consistent customer experience—which is very difficult to do at scale and at volume, but we have been able to do that, and ABC Trainerize has been a perfect tool for that.”
– Rick May, owner, Alloy
– Rick May, owner, Alloy
Testimonial
“ABC Trainerize has allowed us to be able to expand into the virtual training world and the online training realm. The investment in the ABC Trainerize app has been very worthwhile as it has saved me time putting together workouts and allowed me to be able to meet with clients no matter where they are in the world."
– Amanda Tikalsky, Wisonsin Athletic Club
– Amanda Tikalsky, Wisonsin Athletic Club
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