press release: Xplor Fitness & Leisure
A smarter way to personalise the member experience
Connect partners with myFitApp to make its AI-powered recommendations platform available to operators looking to drive engagement, participation and bookings.
Connect has announced a partnership with myFitApp that will make LeisureWise, its AI-powered recommendations platform, available to all myFitApp customers across the health, fitness and leisure sector.
The collaboration helps operators using the myFitApp platform introduce intelligent recommendations into their digital member experience, surfacing relevant classes, activities and services.
LeisureWise analyses behavioural and operational data to give personalised recommendations encouraging members to book classes, try new activities or engage more regularly with available services.
Early deployments show significant impact. More than 1,000 members have completed the platform's onboarding journey, with 85% showing booking intent and up to 30% progressing into booking journeys.
Danny Woods, CEO of Connect, said: “The industry has invested heavily in digital platforms over the past decade, but many operators are still only scratching the surface of what those platforms can do to engage members.
"LeisureWise was developed to help organisations unlock more value from the data they already have, using AI to surface relevant opportunities that encourage members to participate more often.
"Partnering with myFitApp allows us to make that capability easily accessible to operators through a platform they already trust. It’s exactly the kind of collaboration the industry needs — bringing together partners who each add value and working together to deliver better outcomes for operators.”
Jonathan Cooke, chief commercial officer, myFitApp, said: “Our focus is always on helping operators get more value from their digital platforms and supporting them in delivering better experiences for their members.
"We work with partners who bring meaningful capabilities that strengthen the myFitApp platform, and LeisureWise introduces a powerful new way for operators to personalise the member journey.
"By combining AI-driven recommendations with the myFitApp platform, operators can connect members with the activities and services most relevant to them, helping drive engagement and participation.”
LeisureWise is available now to all myFitApp customers. Operators can contact Connect or their myFitApp representative for more information.
Mehdi Benjelloun, president, enterprise fitness
Darol Lain, president, SMB & boutique fitness
Amy Huff, chief marketing officer
Key customers include:
• Life Time, GoodLife Fitness,
• PureGym, Virgin Active,
• Viva Gym, Holmes Place,
• Fitness Park, GymCo,
• The QHotels Collection,
• Valor Hospitality, Angusalive,
• Loughborough Uni,
• University of Bristol,
• SLL & InspireAll, Physique 57,
• StretchMed.
As part of this next chapter, Xplor is making a material investment to expand native AI capabilities across its platforms, accelerating the development of practical capabilities designed to help businesses automate routine work, respond faster, and unlock smarter decision-making across their business. One early example is an AI agent for Momence users, designed to help fitness operators reduce administrative burden, improve responsiveness across the member journey, and support more efficient growth.
As a result, we are well positioned to prosper – growing both acquisition and retention with a loyal, engaged membership base.
Given the number of systems we’ve looked at and worked with in the past, I cannot recommend Resamania highly enough to any of my industry colleagues considering a switch.”
– Keith Pickard, golf, health club & spa director, The QHotels Collection
– David Duffee, senior director, Life Time Technology, Life Time
Legend streamlined all of this for us. I wasn’t involved in the purchasing process, but I was told it was the best system for all the options that we needed. Legend just ticked all the boxes for us.”
– Katie McFarlane, business development director, South Downs Leisure
