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Health Club Management

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Health Club Management

Health Club Management

News

payasUgym teams up with HSBC to make more young people active

Online lead generation service payasUgym has teamed up with HSBC to encourage more young people to start using fitness facilities and become more active.

The partnership will see the service – which provides a number of flexible health club deals and other offers for fitness pursuits across the UK – being offered to 1.35 million account holders between the ages of 18 and 25.

The aim is to give HSBC young account holders better access to the 1,500 centres that participate in the payasUgym programme.

The service allows users to manage their own account online, where they can top it up with credit and then use the funds to buy vouchers for gym use at participating venues.

HSBC has allocated £1m to launch its campaign to young adults and has also partnered with Sony and a major mobile phone network to complement the scheme.

“Our goal is to help increase participation levels in health and fitness in the UK,” said Ed Luck, Marketing Director of payasUgym.

“By targeting the young adult population of the UK alongside HSBC we hope to encourage a new generation of gym goers to start using the clubs listed at payasUgym.com.”

The partnership with HSBC will add to payasUgym’s list of national marketing partnerships, with the business previously securing deals with Tesco Clubcard and O2.

The HSBC campaign launches this month.

More information is available here: http://www.payasugym.com/

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Online lead generation service payasUgym has teamed up with HSBC to encourage more young people to start using fitness facilities and become more active.
HAF,FIT,IND
857752_124475.gif
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News

payasUgym teams up with HSBC to make more young people active

Online lead generation service payasUgym has teamed up with HSBC to encourage more young people to start using fitness facilities and become more active.

The partnership will see the service – which provides a number of flexible health club deals and other offers for fitness pursuits across the UK – being offered to 1.35 million account holders between the ages of 18 and 25.

The aim is to give HSBC young account holders better access to the 1,500 centres that participate in the payasUgym programme.

The service allows users to manage their own account online, where they can top it up with credit and then use the funds to buy vouchers for gym use at participating venues.

HSBC has allocated £1m to launch its campaign to young adults and has also partnered with Sony and a major mobile phone network to complement the scheme.

“Our goal is to help increase participation levels in health and fitness in the UK,” said Ed Luck, Marketing Director of payasUgym.

“By targeting the young adult population of the UK alongside HSBC we hope to encourage a new generation of gym goers to start using the clubs listed at payasUgym.com.”

The partnership with HSBC will add to payasUgym’s list of national marketing partnerships, with the business previously securing deals with Tesco Clubcard and O2.

The HSBC campaign launches this month.

More information is available here: http://www.payasugym.com/

Sign up for FREE ezines & magazines
Online lead generation service payasUgym has teamed up with HSBC to encourage more young people to start using fitness facilities and become more active.
HAF,FIT,IND
857752_124475.gif

News

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1 - 15 of 11,426
Features
HCM research
A quarter of people now regularly undertake home fitness workouts – a number far in excess of the UK’s gym membership penetration level of 15.6 per cent
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Premier Global NASM has restructured its education offering to create new career pathways to help personal trainers and individuals entering the sector navigate their way to career success. Dan Rees explains the rationale
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Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
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Job search
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Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
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Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
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Company profile: TRX Training UK
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Click on a catalogue to view it online
Directory
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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