Bally Total Fitness and Zoom Media have formed a partnership to place and market advertising in Bally locations throughout the USA.

Bally says it offers an “attractive demographic” for high profile brands and companies who are looking to connect with active consumers.

Bally and Zoom will place back lit signs in Bally exercise areas and Bally locker rooms. Dennis Roche, president of Zoom Media, said malls, airports and cinemas are all locations where indoor advertising is used by marketers to reach potential customers: “The Bally total Fitness Club experience, where the average visitor spends 60 minutes per trip and has an annual membership, is a great environment for advertisers to reach consumers in the same fashion.”

Jeff Gooding, senior director, marketing and business development of Bally Total Fitness said: “Bally offers a very attractive demographic for high profile brands and companies who are looking to connect with active consumers in a unique and powerful way.

“In turn, we view this as a great opportunity to add value to the member’s in-club experience by giving them access to some of the newest and hottest brands and products,” added Gooding.

Bally and Zoom will officially launch their nationwide programme this July through its health clubs, now nearing 400 in total. The group has more than four million members and is located in 29 American states, Canada, Asia and the Caribbean.

Zoom Media, owned by Telemedia, targets consumers in indoor locations, including restaurants, nightclubs and health clubs and has over 35,000 billboard locations throughout North America. Details: www.zoommedia.us