Zenoti's fully integrated CRM (customer relationship management) module allows spa and wellness businesses to apply deep segmentation and micro-targeting to help deliver highly-relevant promotions and communications to their current and potential customers.

The all-in-one solution includes:

• AI-driven marketing that creates targeted campaigns based on customer profiles and business needs.• POS front desk alerts promoting upselling and promotions.

• Easy-to-use campaign dashboard that monitors trends and results.• Segmentation with audience counts so teams know the campaign reach and potential impact.

• Promotions and marketing campaigns – set at the centre, regional and corporate levels.• Easily customised email and SMS templates with images and business logos that can be previewed before sending.

In addition, Zenoti provides a series of pre-loaded guest segments, such as visit frequency, average spend, services bought and client demographic data. Plus, the system also allows businesses to build their own segments by using drop-down options within the intuitive interface.

The software also features integrated reports that allow businesses to check on customer responses by capturing clicks and bookings derived from marketing campaigns via email, SMS, Google and Facebook.

These reports allow business managers and owners to understand what’s working and what’s not, so they’re able to adapt where necessary, target offers to suit customer needs and fill up empty appointment slots on specific days.