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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Xponential Fitness-backed AKT plans to open 500 new locations by 2021

Dance-based boutique studio operator AKT has revealed ambitious plans to grow its US portfolio from the current 50 sites to 500 by 2021.

AKT – which offers a "hybrid exercise regime" combining dance with functional training – is backed by Xponential Fitness, whose portfolio of wellness brand includes eight brands (Pure Barr, Yoga Six, Stride, Club Pilates, CycleBar, StretchLab, Row House and AKT).

The plans were announced as AKT revealed it had signed 10 new franchise agreements across six US states.

Originally developed in New York City by celebrity-trainer Anna Kaiser, the AKT format is based on a combination of four modalities: dance, bands, circuit and tone.

Now headquartered in California, the brand has attracted a range of celebrity influencers, such as popular daytime actress Kelly Ripa and singer Shakira.

With a strong social media presence, AKT is marketed as a studio experience which gives members the chance to "dance, sweat and get stronger while surrounded by a strong sense of community and electric energy".

"When we launched our franchise opportunity in September 2018, we knew that we were offering something very unique to potential investors and we have been extremely pleased with how well our brand has been received," said Melissa Chordock, president of AKT.

"AKT is quickly gaining popularity across the U.S., and we are excited for even more communities to experience our results-driven, life-changing fitness experience."

• To read an interview with Xponential Fitness founder Anthony Geisler – and the company's plans – click here for the March 2019 issue of Health Club Management here

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Dance-based boutique studio operator AKT has revealed ambitious plans to grow its US portfolio from the current 50 sites to 500 by 2021.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB342167_492406_162707.jpg
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News

Xponential Fitness-backed AKT plans to open 500 new locations by 2021

Dance-based boutique studio operator AKT has revealed ambitious plans to grow its US portfolio from the current 50 sites to 500 by 2021.

AKT – which offers a "hybrid exercise regime" combining dance with functional training – is backed by Xponential Fitness, whose portfolio of wellness brand includes eight brands (Pure Barr, Yoga Six, Stride, Club Pilates, CycleBar, StretchLab, Row House and AKT).

The plans were announced as AKT revealed it had signed 10 new franchise agreements across six US states.

Originally developed in New York City by celebrity-trainer Anna Kaiser, the AKT format is based on a combination of four modalities: dance, bands, circuit and tone.

Now headquartered in California, the brand has attracted a range of celebrity influencers, such as popular daytime actress Kelly Ripa and singer Shakira.

With a strong social media presence, AKT is marketed as a studio experience which gives members the chance to "dance, sweat and get stronger while surrounded by a strong sense of community and electric energy".

"When we launched our franchise opportunity in September 2018, we knew that we were offering something very unique to potential investors and we have been extremely pleased with how well our brand has been received," said Melissa Chordock, president of AKT.

"AKT is quickly gaining popularity across the U.S., and we are excited for even more communities to experience our results-driven, life-changing fitness experience."

• To read an interview with Xponential Fitness founder Anthony Geisler – and the company's plans – click here for the March 2019 issue of Health Club Management here

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Dance-based boutique studio operator AKT has revealed ambitious plans to grow its US portfolio from the current 50 sites to 500 by 2021.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB342167_492406_162707.jpg

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HCM Magazine
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HCM Magazine
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The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
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Promotion
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Randy Hetrick

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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
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Company profiles
Company profile: Rocca Creative Thinking Limited
Rocca. is a tech organisation specialising in sport and physical activity. It works with NGBs ...
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
On demand
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Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Lockers/interior design
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Property & Tenders
Bilborough, Nottingham
Bilborough College
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Diary dates
01-03 Feb 2022
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Diary dates
01 Mar 2022
Live Love Spa HQ, Tustin, United States
Diary dates
07-10 Apr 2022
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Diary dates
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Diary dates
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Diary dates
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